Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Affiliations
Interests
Reading, Traveling
Timeline
Hi, I’m

ISRAEL OGUNWALE

SALES MANAGER
Gbagada,Lagos
ISRAEL OGUNWALE

Summary

Goal-oriented manager with over a decade of distinguished experience in fast moving consumer goods industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Innovative and change driver to accelerate business growth and build team capability. Committed to streamlining procedures while optimizing employee talent.

Overview

11
years of professional experience
3
Certifications
2
Languages

Work History

NESTLÉ NIGERIA PLC

SALES PERFORMANCE MANAGER/COMPLIANCE OFFICER
07.2023 - Current

Job overview

  • Achieve optimal sales force productivity through set KPIs for distributor salesmen in Lagos
  • Direct the Lagos sales team on optimization of route coverage through enlistment and validation of relevant outlets
  • Track and guide Lagos commercial team on KPI achievement through weekly productivity reviews and discussion
  • National Lead on driving compliance and process improvement
  • Training and coaching of field sales team
  • Achieve minimum of 90% utilization of rebate to drive staff retention and motivation

NESTLÉ NIGERIA PLC

REGIONAL SALES MANAGER
01.2022 - 06.2023

Job overview


  • Managed a diverse portfolio of 10 customers to achieve increment revenue growth of 24% over 18 months
  • Achieved regional objectives by coordinating sales team, developing picture of success and strengthening category executions across all relevant channels
  • Strengthened route to market for the region through recruitment of 2 additional customers and optimization of sales resources
  • Improved retail contribution from 52% to 75% through weekly review of drop size achievement per outlet and execution of improvement plan to drive uplift
  • Expanded market share of Milo & Maggi by 9% and 11% respectively through successful quarterly shopper outreach programmes
  • Optimized coverage to 1314 additional outlets through a daily recruitment exercise
  • Championed 'meat vendor' initiative that grew Maggi chicken cube by 36% by end of 2022
  • Ensured customer satisfaction through prompt resolution of account reconciliation issues
  • Reduced stocks refusal by distributors by 45% by end of 2022 vs 2021

NESTLÉ NIGERIA PLC

SALES OPERATIONS MANAGER
01.2019 - 12.2021

Job overview

  • Supported the South-South region to 11% sellout volume growth in 2019.
  • Coordinated 100% achievement on promotions monthly basis.
  • Achieved 13% growth in contribution of Neighbourhood channel.
  • Developed and achieved category growth plans through quarterly direct shopper activities
  • Collaborated with cross-functional teams, resulting in improved communication and coordination between regions
  • Reduced operational costs through the identification and elimination of inefficient processes and practices.

NESTLÉ NIGERIA PLC

FIELD SALES MANAGER
04.2014 - 12.2018

Job overview


  • Established strong collaboration with distributors and retailers to grow district's volume by 8% over previous year in 2014.
  • Led a high performing sales team, with regular field coaching and support to drive consistent results
  • I initiated a distribution initiative that resulted 52% penetration of Chocomilo flow pack in the region.
  • Achieved incremental monthly sales of 102m through recruitment of strategic drop point customers in secondary towns
  • Monitored activities of competition to re-align execution strategies and maintain strong position in the market

GUINNESS NIGERIA PLC

RETAIL DEVELOPMENT MANAGER
01.2013 - 04.2014

Job overview


  • Led strong sales team performance to deliver 21% growth in 2013
  • Delivered 10 Flagship outlets in Ogba area with superior visibility for Guinness
  • Achieved optimum cold in 92% outlets through prompt follow-up with 3rd party vendors and chiller service agencies
  • Achieved 90% penetration of Orijin bitters 2 months through initiation of reward programme for high performing team members
  • I initiated trade marketing outreach events to drive more patronage of outlets in off-trade channels


Education

University of South Wales, UK

Master of Business Administration

University Overview

University of Agriculture, Abeokuta Ogun State

Bachelor of Science, Environmental Management & Toxicology

University Overview

Skills

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Certification

Introduction to Marketing & sales, Rive-Reine Accra, (November 2019)

Accomplishments

Accomplishments
  • Achieved 36% growth for Maggi Chicken cube in 2022 through effectively executing meat vendor initiative across the region
  • Collaborated with team of 4 business managers in the development of Neighbourhood acceleration project aimed at drive optimal van loading and distribution in the channel
  • Documented and resolve 175,000,000 Naira account receivables which led to 100% clearance on long standing debts to the company
  • Supervised team of 241 secondary sales force in 5 sales region to drive sales, coverage and billing
  • Achieved 20% reduction in distributor staff attrition by completing more engaging weekly performance review to drive increased productivity and earnings

Affiliations

Affiliations

IIBA- International Institute of Business Analysis

Interests

Reading

Yoga

Politics

Reading, Traveling

Reading, Traveling

I love to read novels and personal improvement texts.

I enjoy road travels

Timeline

SALES PERFORMANCE MANAGER/COMPLIANCE OFFICER
NESTLÉ NIGERIA PLC
07.2023 - Current
REGIONAL SALES MANAGER
NESTLÉ NIGERIA PLC
01.2022 - 06.2023
SALES OPERATIONS MANAGER
NESTLÉ NIGERIA PLC
01.2019 - 12.2021
FIELD SALES MANAGER
NESTLÉ NIGERIA PLC
04.2014 - 12.2018
RETAIL DEVELOPMENT MANAGER
GUINNESS NIGERIA PLC
01.2013 - 04.2014
University of South Wales, UK
Master of Business Administration
04.2023
University of Agriculture, Abeokuta Ogun State
Bachelor of Science, Environmental Management & Toxicology
04.2010

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ISRAEL OGUNWALESALES MANAGER