Iseunife Ajayi
Digital Marketing Strategist And Communications Specialist
Summary
Creative Communications Professional experienced with over 7 years of marketing success coordinating Digital communications from strategy to execution. A Google Africa media personnel and former Bolt Brand Ambassador with a proven history of stellar industry performance optimizing Digital campaigns for hundreds of brands in various fields. Passionate about connecting with target audiences to achieve remarkable client results and consistent growth. Excellent interpersonal skills, insight-driven and adaptable to changing market conditions.
Overview
5
5
Certifications
6
6
years of post-secondary education
8
8
years of professional experience
Work History
Founder
The Creative Ally
06.2020 - Current
- Masterminded a successful digital campaign for Patricia, a technology-driven alternative payments platform which achieved top 50 spot on Twitter's Worldwide trends section.
- Developed specific marketing strategies for Bright Jaja, a 2019 Forbes 30 under 30 inductee, which resulted in a 26.9 million impact and a reach of 3.5 million people.
- Increased profile visits by 1700% and mentions by 5600% for Clout Africa, Africa's first 360 music promotional audio-visual radio-digital platform.
- Created strategies and executed the Digital campaign for the largest global festival for Diversity And Inclusion in Insurance, Dive In Festival hosted by Lloyd's Insurance UK. This generated a 94.7 million impact and 15.4 million reach on Twitter.
Founder
The Shawnife Media
02.2014 - 05.2020
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Integrated new media and web advertising initiatives into client's marketing strategies to enhance brand awareness.
- Boosted brand awareness by gaining a 574% increase in social media profile visits in a month for Aux Africa, a platform focused on promoting the most distinctive new artistes and original sounds.
Events Coordinator/ Communications Lead
Cool FM
Victoria Island, Lagos
12.2018 - 03.2020
- Crafted company communications plans to reinforce branding and imaging strategies.
- Wrote and edited content for operations, marketing and public relations needs.
- Initiated the collaboration between Cool FM and Krispy Kreme for Cool FM’s Tie Tuesday.
- Maintained message consistency across all channels to fully support short- and long-term communications goals.
- Prepared event communications for special events, took photographs during event, and promoted on media channels
- Mastered and launched direct marketing techniques to boost brand reach.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
Education
Bachelor of Science - Mechanical Engineering
University of Ibadan
05.2014 - 06.2019
Cambridge A' Level -
Global Cambridge College
05.2013 - 06.2014
Skills
Strategic Corporate Guidance
PR Strategy Development
Critical Thinking
Multi-channel Marketing
Data Analytics
Campaign Execution
Customer Relationship Management
Project Management
Product Marketing
Media Relations
Corporate Identity Branding
Certification
New Models Of Business in Society, University Of Virginia
Timeline
Founder
The Creative Ally
06.2020 - Current
Events Coordinator/ Communications Lead
Cool FM
12.2018 - 03.2020
Bachelor of Science - Mechanical Engineering
University of Ibadan
05.2014 - 06.2019
Founder
The Shawnife Media
02.2014 - 05.2020
Cambridge A' Level -
Global Cambridge College
05.2013 - 06.2014