IKENNA CHINEDU OKOLI
Abuja, FCT,FC
Summary
A highly motivated and results-oriented sales professional with over nine years of experience in the beverage industry. Polished in increasing sales volume by developing business opportunities and implementing effective sales programs. A critical thinker possessing first-rate multitasking, problem-solving and communication skills. Proven expertise in exceeding sales targets, driving revenue growth, and fostering strong client relationships. Adept at developing and implementing strategic sales plans, leading high-performing teams, and executing effective marketing strategies. Possesses excellent communication, negotiation, and analytical skills, with a strong ability to work collaboratively with clients, colleagues, and stakeholders to achieve business objectives.
Overview
9
9
years of professional experience
Work History
Territory Sales Manager
Nigeria Breweries Plc
05.2023 - Current
- Managed a territory in Abuja with a team of 14 dedicated sales professionals.
- Generated revenue by identifying and pursuing sales opportunities, managing customer relationships, and executing marketing strategies at both wholesale and retail levels.
- Conducted market analysis to identify growth opportunities and optimize sales strategies.
- Increased sales revenue by developing and implementing strategic territory plans.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Set ambitious yet achievable sales targets for the territory team; provided motivation through ongoing coaching and guidance towards goal attainment.
- Established strong relationships with key clients, boosting customer retention rates.
- Monitored sales performance metrics and prepared detailed reports for senior management.
- Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
- Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
Sales Team Lead
Nigeria Breweries Plc
04.2021 - 05.2023
- Developed and implemented monthly sales plans, driving market coverage and ensuring the achievement of area objectives.
- Led and managed a team of 9 sales representatives to execute the company's Route-to-Market (RTM) 2.0 strategy.
- Oversaw distributor funding, order creation, delivery, and product depletion.
- Ensured consistent brand availability, competitive pricing, and market visibility across wholesale and retail outlets.
- Drove brand awareness, volume depletion, and market share through customer relationships, promotions, and campaigns.
- Increased sales revenue by implementing targeted sales strategies and team training sessions.
- Expanded sales revenues by identifying opportunities and executing customized marketing plans.
- Facilitated knowledge sharing among team members through regular meetings, fostering a collaborative work environment that encouraged innovative thinking.
- Trained and mentored new sales representatives, enhancing team performance and productivity.
Depletion Executive
Nigeria Breweries Plc
01.2017 - 03.2021
- Successfully delivered sales volumes against set targets, increasing profitability for the company’s most profitable brands.
- Worked cross-functionally with teams to enhance customer service and respond to market needs.
- Managed distributor funding, ensured timely order creation and delivery, and maintained product stock freshness.
- Monitored and reported on market intelligence and sales performance.
- Implemented strategies to reduce product wastage and improve inventory management.
- Coordinated with marketing teams to plan and execute promotional activities.
Sales Executive
Nigeria Breweries Plc
08.2015 - 01.2017
- Coordinated and executed promotional activities at key outlets, ensuring exclusivity for events.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed pricing strategies to maintain affordability and availability of all brands within my territory.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Conducted regular market visits to assess product performance and gather customer feedback.
- Delivered sales volume on target while ensuring the same for front-line personnel.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Demonstrated strong negotiation, financial, and marketing skills to enhance sales.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
- Assisted in the development of sales training programs for new hires.
Education
Bachelor of Science - Biochemistry
University of Nigeria, Nsukka (UNN)
Enugu, Enugu State, Nigeria09-2012
Skills
- Experience with Power BI, SAP, and AutoCAD
- Proficient in Microsoft Office (Word, Excel, PowerPoint, Publisher)
- Territory expansion
- Sales closing
- Territory Growth
- Business growth and retention
- Strategic Planning
- Sales Presentations
- Salesforce
- Competitor Analysis
- New Account Development
- Product Promotion
- Product positioning
- Customer Complaint Resolution
- Retailer support
Accomplishments
- Abuja Region Digital Champion — For leading digital innovation and strategy execution, 2020
- Recipient of 4 consecutive "Outstanding" appraisal ratings for the years 2019-2022
- Best Sales Executive Award — Abuja Region, 2020
- Best Depletion Executive — North Zone, 2019 (Awarded by the MD, Nigeria Breweries Plc.)
- Four-time Regional Best Depletion Executive (January, April, May, and December, 2019)
Affiliations
- Prof. Obi U. Njoku Department of Biochemistry, University of Nigeria, Nsukka Email: obinjoku@yahoo.com
- Chijioke Okoli Procurement Manager at PZ Cussons Nig. PLC Email: udobiaizuogu@gmail.com
Reading, Travelling, Card Games.
I enjoy reading fictional novels as well as motivational books. When I can afford it, I also travel, but by best time is spent playing card games with friends and family.
Languages
English, Igbo
Native language
Hausa
Advanced
C1
Timeline
Territory Sales Manager
Nigeria Breweries Plc
05.2023 - Current
Sales Team Lead
Nigeria Breweries Plc
04.2021 - 05.2023
Depletion Executive
Nigeria Breweries Plc
01.2017 - 03.2021
Sales Executive
Nigeria Breweries Plc
08.2015 - 01.2017
Bachelor of Science - Biochemistry
University of Nigeria, Nsukka (UNN)
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