Idris Babatunde
Copywriter
Surulere
Summary
A Copywriter and Brand Strategist. I help brands craft copies that sell, and contents that engage. I draw from an in-depth understanding of your audience, including their innermost desires and hopes, and addressed them in the language they understand.
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Industrious Marketing Specialist offering 6 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting, and project management.
Creative [Job Title] with eye for detail and passion for crafting stories. Skilled in utilizing new techniques and keeping up with latest trends in writing.
Overview
12
12
years of professional experience
2011
2011
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Brand Strategist
Bimanik Finery and Apparel
09.2024 - Current
- Analyzed competitor activity to inform strategic decisions for maintaining a competitive advantage within the market space.
- Optimized digital channels for better user experience, driving increased website traffic and higher conversion rates.
- Improved social media presence by crafting engaging content and utilizing data-driven insights to reach target audiences effectively.
- Developed and executed successful product launches, resulting in increased sales and market share growth.
Research Writer
Freelance
02.2023 - 09.2024
- Identified key knowledge gaps and formulated targeted research questions to address critical issues.
- Enhanced research quality by conducting thorough literature reviews and synthesizing relevant findings.
- Maintained a high degree of accuracy in data analysis, ensuring reliable results and conclusions.
Email Marketing Specialist
GREAT EXPRESSIONS
01.2022 - 1 2023
- Wrote e-mail copies and sales letters for lead generation and product sales
- Wrote content audience nurturing and, audience nurturing
- Wrote scripts for YouTube content and live webinars
- Interpreted and adapted webinar content into books
- Brainstormed ideas to create useful content for clients.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote compelling, succinct, clear news scripts under tight deadlines.
- Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in emails.
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
Digital Content writer
DIGIHUB SOLUTIONS
01.2019 - 01.2020
- Developed content for brands’ social media engagement and web pages
- Contributed to the development of creative campaigns by providing unique ideas, leading to increased brand awareness and customer acquisition.
- Crafted attention-grabbing headlines and persuasive copy that drove higher engagement rates across social media channels.
Copywriter and Brand Strategist
MOORE ADVICE LIMITED
01.2016 - 01.2018
- Wrote copies for TV, radio, print and online ads
- Conceptualized idea for brand messaging
- Devised brand communication and media strategies
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Teacher of English Grammar and Literature
GOLDEN BELLS COLLEGE
01.2013 - 01.2016
Education
HND - Mass Communication
Moshood Abiola Polytechnic
Abeokuta, OgunSkills
Content Curation
Storytelling
Big Idea Conceptualization
Audience Research
Strategy mapping
Relationship Management
Corporate storytelling
Product positioning
Promotional planning
Merchandising strategy
Creative Thinking
Qualitative Research
Microsoft Office proficiency
Copywriting
Data Interpretation
Consumer trend analysis
Certification
HND, Mass Communication, Moshood Abiola Polytechnic, Abeokuta, Ogun, 05/01/11
Brandsworkedon
- Lafarge Africa Plc, Co-planned and co-executed the 2017 Road Summit
- Parallex Microfinance Bank Limited, Wrote audio-visual and signage copies for bank’s products promotion
- 4 Point Property Investments Limited, Conceptualized and wrote content for engagement and promotion on brand’s social media handles
Timeline
Brand Strategist
Bimanik Finery and Apparel
09.2024 - Current
Research Writer
Freelance
02.2023 - 09.2024
Email Marketing Specialist
GREAT EXPRESSIONS
01.2022 - 1 2023
Digital Content writer
DIGIHUB SOLUTIONS
01.2019 - 01.2020
Copywriter and Brand Strategist
MOORE ADVICE LIMITED
01.2016 - 01.2018
Teacher of English Grammar and Literature
GOLDEN BELLS COLLEGE
01.2013 - 01.2016
HND - Mass Communication
Moshood Abiola Polytechnic
Similar Profiles
Evangeline WardEvangeline Ward
Sales Associate at FinerySales Associate at Finery
Aaliyah Benjamin.Aaliyah Benjamin.
Brand Coordinator at Bounty Brands Apparel - Jeep ApparelBrand Coordinator at Bounty Brands Apparel - Jeep Apparel
Werner De LeonWerner De Leon
Consultant at American Apparel -now- Los Angeles ApparelConsultant at American Apparel -now- Los Angeles Apparel