IBUKUNOLUWA OKUSANYA
Brand Copywriter
Lagos
Summary
Results-driven Brand Copywriter with experience crafting compelling copy for integrated campaigns, branded content, and marketing communications. Currently developing engaging content for FMCG brands including Good Mama, Mamador, and FreshYo, ensuring clarity, tone consistency, and audience engagement. Skilled in collaborating with designers, marketers, and senior creatives to translate brand strategy into impactful storytelling across digital and traditional channels. Committed to delivering high-quality copy that resonates with target audiences and supports business growth.
Overview
6
6
years of professional experience
10
10
Certifications
Work History
Mid-level Copywriter
OneWildCard
09.2025 - Current
- Craft persuasive, brand-aligned copy for websites, landing pages, social media, email campaigns, blog posts, product descriptions, and advertisements for FMCG brands including Good Mama, Mamador, and FreshYo.
- Collaborate with designers, marketers, and senior creatives to develop content that supports integrated marketing and brand campaigns.
- Ensure consistency in tone, voice, and messaging across all platforms and channels.
- Edit and proofread copy to maintain clarity, accuracy, and alignment with brand guidelines.
- Manage multiple projects and deadlines, delivering high-quality content on time.
- Manage brand social media communities by engaging audiences, responding to comments and messages, and maintaining a consistent brand voice across platforms.
- Support additional marketing initiatives as assigned to enhance overall brand communication.
Founder
Femalia
04.2022 - Current
- Femalia is a digital publication dedicated to showcasing the rich and diverse narratives of Nigerian women. Our mission is to shed light on the untold stories and experiences of women, particularly those deemed taboo or stigmatized within society. Through our platform, we provide a safe and empowering space for women to share their journeys, challenges, and triumphs. In addition to sharing personal stories, Femalia serves as a valuable resource hub for women seeking personal and holistic growth.
Content Marketing Executive
dentsu international
09.2022 - 02.2024
- Lead the development and distribution of compelling digital content across various platforms, ensuring optimal audience engagement and heightened brand visibility.
- Utilized influencer databases, social media monitoring, and competitor analysis to identify and research pertinent influencers for each campaign, resulting in expanded reach and impact.
- Developed comprehensive content and script guides delineating campaign objectives, target audience, messaging strategies, and channel distribution tactics, ensuring strategic coherence and uniform brand messaging.
- Implemented data-driven content optimization strategies to enhance audience engagement and drive organic growth.
- Conducted regular content performance evaluations and analysis, leveraging insights to refine content strategies and improve campaign effectiveness.
Content and Media Executive
Modion Communications
11.2021 - 03.2022
- Created and curated highly engaging and region-specific content tailored specifically for the Lagos-Mainland audience, leveraging in-depth market research and audience analysis.
- Managed and optimized the company's Twitter page, implementing strategic content plans to increase follower engagement and brand visibility.
- Coordinated and monitored various social media channels, ensuring consistent brand messaging and timely responses to audience interactions.
- Handled daily morning traffic reports on Twitter using the hashtag #MainlandThisMorning, providing valuable insights into audience behavior and preferences.
- Implemented a comprehensive content calendar strategy, aligning content production with marketing objectives and audience interests.
- Collaborated cross-functionally with design, marketing, and sales teams to ensure content alignment with overall business goals and objectives.
- Introduced and implemented new content formats and storytelling techniques to enhance brand storytelling and audience engagement.
Content Writer (Entertainment)
Boomplay
11.2019 - 04.2021
- Led daily content creation efforts, crafting compelling content which includes social media posts to engage audiences across multiple platforms.
- Curated a diverse range of entertainment news and trends, ensuring content relevance and timeliness to capture audience interest.
- Fostered seamless communication with key stakeholders and colleagues, orchestrating collaborative efforts to ensure the smooth delivery of compelling content.
- Developed and executed strategic content campaigns, resulting in a significant increase in audience engagement and brand visibility.
- Implemented data-driven insights to optimize content performance, resulting in improved audience reach and retention.
- Conducted thorough market research and competitor analysis to identify emerging trends and opportunities, informing content strategy decisions.
Education
Postgraduate Diploma (PGD) - Mass Communication
Caleb University
Lagos 04.2001 -
Skills
Copywriting
Editing and review
Content writing
Social media copywriting
Competitor and Audience research
Ad copywriting
Collaborative teamwork
Blog and Web Content writing
Short-form content
Social media campaigns
Creative Writing
Community Management
Certification
A Taste of UX Writing - UX Writing Hub - January 2024
Timeline
Mid-level Copywriter
OneWildCard
09.2025 - Current
Content Marketing Executive
dentsu international
09.2022 - 02.2024
Crush-it-Copywriting (CIC)
08-2022
Founder
Femalia
04.2022 - Current
Content and Media Executive
Modion Communications
11.2021 - 03.2022
Content Writer (Entertainment)
Boomplay
11.2019 - 04.2021
Postgraduate Diploma (PGD) - Mass Communication
Caleb University
04.2001 -