Business Manager specializing in sales strategy and market analysis. Proven track record in developing strategic partnerships, optimizing supply chain operations, and implementing effective customer retention strategies that drive sustainable business expansion in competitive markets.
Overview
5
5
Certification
9
9
years of professional experience
Work History
Sales & Product Manager
Cormart Nigeria Limited
Lagos
01.2019 - Current
Managed and grew key account portfolios by delivering tailored product solutions, technical support, and retention strategies that drove consistent and sustainable business expansion.
Consistently expanded the client base by 1% each quarter by executing targeted customer acquisition strategies and sales initiatives that significantly increased revenue and market presence.
Formulated and executed strategic pricing models and margin optimization initiatives, enhancing company-wide profitability metrics through gross-to-net conversion improvements.
Successfully led a cross-functional team responsible for sales forecasting, trend analysis, and competitor intelligence to align departmental goals with the company's strategic growth objectives.
Utilized CRM systems and customer segmentation tools to enhance relationship management, enabling personalized engagement and improved sales targeting.
Directed comprehensive supply chain and inventory operations while collaborating crossfunctionally with logistics and import teams to maintain consistent product availability across markets.
Boosted order fulfillment efficiency by 20% through the strategic streamlining of supply chain operations and the consolidation of medium-sized orders to optimize overall logistics performance.
Developed strategic partnerships with distributors and government agencies to improve distribution networks and strengthen public-private supply chain efficiency.
Conducted regional market intelligence across FMCG and chemicals, identifying investment opportunities that shaped targeted business growth strategies.
Corporate Sales Manager
Sonhart Investment Ltd
Lagos, Nigeria
12.2018 - Current
Delivered compelling presentations to potential clients, showcasing product benefits.
Negotiated contracts with prospective customers while maintaining favorable terms.
Connected with potential customers to build new corporate partnerships and solicit sales.
Conducted market research to identify new business opportunities and trends.
Developed strategic sales plans to enhance client engagement and retention.
Business Developer
Nigeria Bottling Company Limited
Lagos
01.2017 - 01.2019
Established and nurtured relationships with key distributors and retailers to maintain consistent demand for products, driving long-term revenue stability and market presence.
Developed strategic partnerships with distributors and government agencies, enhancing distribution networks and public-private supply chain efficiency.
Performed comprehensive market and competitor research to refine sales tactics and reposition product offerings, increasing brand visibility and market share.
Performed competitor and market analysis to support executive decisions on expansion and investment strategies.
Conducted regional market intelligence across FMCG and chemicals, identifying investment opportunities that informed business growth strategies.
Implemented a lead generation framework that boosted Q1 2018 sales by 10%, directly contributing to performance-based team incentives and overall revenue improvement.
Created and launched strategic marketing campaigns to raise product awareness and ensure effective outreach to the company's core consumer demographics.
Monitored sales performance metrics, product stock levels, and customer satisfaction data, ensuring consistent service quality and client retention.
Process Engineer
African Foundries ltd
Ogun state
01.2016 - 01.2017
Collaborated with cross-functional teams to streamline operations and workflows.
Designed and implemented process improvements for manufacturing efficiency.
Developed and maintained standard operating procedures for equipment use.
Educator
Agwagune Secondary School
Agwagune
01.2015 - 01.2016
Facilitated classroom discussions to promote critical thinking skills.
Developed engaging lesson plans for diverse student groups.
Assessed student progress through various evaluation methods.
Developmental Chemist
DN Meyer PLC
Lagos
01.2013 - 01.2015
Performed quality assurance (QA) inspections on finished products, confirming adherence to customer specifications and industry standards.
Managed daily production processes, ensuring compliance with production standards and maintaining operational accuracy.
Ensured compliance with health, safety, and environmental (HSE) regulations, achieving a zero-incident safety record.
Education
Master of Business Administration -
University of East London
London, United Kingdom
01-2025
Bachelor of Science - Technology in Chemical Engineering
Ladoke Akintola University
Ogbomosho, Oyo State, Nigeria
01-2015
Skills
Sales forecasting
Pricing strategy
Market analysis
Customer acquisition
Business growth
Contract negotiation
Strategic planning
Team leadership
Relationship management
Operations management
Certification
Sales Professionals Diploma (Ps.D), Institute of Certified Sales Professionals (ICSP), 05/01/25
Project Management Professional (PMP), 05/01/22
Sales Techniques, Using Sales Competitive Sales Strategy, Alison, 05/01/17
Sales Management, Business Ethics and Sales, Alison, 05/01/17
Health, Safety, and Environment (HSE) Certification, 05/01/16