George B
Jos
Summary
Direct response copywriting has given me the stage to express my true power (empathy) and help prospects understand complex products using simple words. I'm an organized and dependable candidate who manages multiple priorities with a positive attitude. And throughout my 3 years of experience, every client I've ever successfully worked with never regrets working together because I love what I do. I'm obsessed with human psychology and love working in a team because many brains are always better than one. Right now, I'm looking for a Marketing Copywriter role at an agency or company that has a healthy culture that supports creativity and personal development.
Overview
3
3
years of professional experience
Work History
Email Marketing Manager
Atlanta Clean
12.2020 - Current
- The brain behind email marketing strategies, campaign optimization, and copy big ideas for more than 2 years. Help propel email conversion rates (open rates are up 33-60% and 1.5-8% for the CTRs).
- Make sure each email promotion addresses pain points and offers a suitable solution to both customers and non-buyers. And newsletters provide valuable tips to engage subscribers and retain their interest in the brand.
- Crafted promo landing pages to align with each offer and prospects’ needs for holiday promotions, and special offers, and make them take action by booking a quote for Atlanta Clean services.
Direct Response Copywriter
Freelancing
10.2022 - Current
- Written (mostly financial) copy for my mentor (Aaron Winter, Founder of Dig.On and mentor to Dan Ferrari).
- Ran Facebook ads for myself with the control converting at $0.25 per lead. Written native & space ads, landing page copy, Facebook ads, TikTok & YouTube ad scripts, emails, and advertorials for several industries: financial, coaching, bizopp, and eCom.
- Hired by a coach for 3 projects: 1). 2 solo (renting email lists) emails for her legal business assets expert client. 2). 5 webinar invitation emails for her personal offer. and 3). Webinar invitation emails for her agency.
Marketing Copywriter
JBI Advertising
04.2023 - 06.2023
- Contributed brainstorming ideas that helped boost funnel conversions and meet each ad platform compliance which includes landing pages, Facebook ad copy & creatives, YouTube ads, and TikTok ad scripts for lead generation. Ads converted at $20, $25, $23… per lead.
- Hired actors to match the style, tune and persona of the targeted prospects based on the YouTube and TikTok ad scripts I wrote for ERC, Gold IRA and offer for victims looking for compensation experts
- Organized and hosted Google Meets every Tuesday for Ad Creatives' idea brainstorming with the Media Buyers. And also, gave feedback to video editors to match ad/UGC psychology patterns with edits.
Outbound Email Strategist
Eaglytics.Co
11.2021 - 05.2022
- Wrote, executed and managed 5 cold email campaigns on Lemlist targeting business owners located in Dubai, the United States and the UK who’re interested in Google Analytics templates. The campaigns got an average of 20% conversion in 3 months.
Education
Diploma in Applied Psychology
2021
Copywriting Mentorship Program
2022
US Consumers Persona & Buying Process
2023
Skills
- Independent Talent
- Multitasking Abilities
- Big Idea Generation
- Conversion Metrics Copywriting
- Email Marketing
- Research
- Understanding Human Behavior
- Problem-Solving
- Teamwork and Collaboration
- Attention to Detail
Additional Information
“George has been helping me out run my email campaigns for 2 years now. From setting up welcome campaigns, holiday promotions, and everything in between. He’s a really good person and I like working with him.” – Slaidel, CMO of Atlanta Clean
Timeline
Marketing Copywriter - JBI Advertising
04.2023 - 06.2023
Direct Response Copywriter - Freelancing
10.2022 - Current
Outbound Email Strategist - Eaglytics.Co
11.2021 - 05.2022
Email Marketing Manager - Atlanta Clean
12.2020 - Current
Alison - , Diploma in Applied Psychology
FCI Platinum By Andy Mukolo - , Copywriting Mentorship Program
Dig.On By Aaron Winter - , US Consumers Persona & Buying Process
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