Summary
Overview
Work History
Education
Skills
Websites
Certification
Career Achievements
Timeline
Generic

Hilda Ndidigwe

Lagos

Summary

I'm a Business and Brand Growth Consultant/Manager who helps founders and forward-thinking businesses turn bold ideas into iconic brands and profitable ventures. With a background in branding, digital marketing, and business development, I bring a strategic yet creative lens to every project, blending story, structure, and digital smarts to fuel growth that actually sticks. Whether you're launching, scaling, or reinventing, I’m here to help you build something meaningful and marketable.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Team Lead, Digital Media & Marketing Department

EbonyLife Place
Lagos
10.2021 - Current
  • Develop and execute the company's social media, digital communication, and marketing strategies through research, platform determination, and audience identification.
  • Carry out research and competitor analysis to find out the company's current market position, and select the target markets. I manage the website's SEO analytics for all brands, and consistently improve its overall health.
  • Spearhead digital content development and publishing across multiple platforms and channels (Instagram, Facebook, Twitter, LinkedIn, YouTube) to reach audiences, build meaningful connections, encourage sales, recruit customers, and supervise the Google, Facebook, and Instagram-sponsored ads for all the brands.
  • Collaborate with other departments (events, finance, restaurant, and cinema) on customer complaints management and resolution, organizational reputation management, and to meet set goals and targets.
  • Curate press releases, articles, newsletters, internal memos, intranet, and website content for the resort. I also created copies of internal and external communication materials.
  • Develop and monitor key performance indicators (KPIs) to assess team effectiveness.
  • Mentor newly hired employees, motivate team members, review completed work, and conduct performance appraisals for team members, providing feedback and identifying areas of improvement.

Team Lead, Digital Marketing Department

Titan Digital Enterprises
Lagos
09.2020 - 08.2021
  • Handled quality control checks, evaluated content created, and made decisions on appropriateness for Titan Digital's online assets to develop the success of Titan and its subsidiaries.
  • Collaborated with executive team members to determine and prioritize business strategies, objectives, and initiatives to provide department leaders with recommendations and consultation to improve teamwork.
  • Supervised the editorial and social media team, handled content creation and management, as well as the website and the brand's social media platforms' analytics.
  • Planned, coordinated, and kept the contents of meetings focused.
  • Contributed to the recruiting and hiring process, developed junior writers and content producers, determined key performance indicators, and measured team performance.
  • Managed client relationships and acted as a representative for the publication at events and online.
  • Assessed market trends and competitor strategies to inform team direction and focus.
  • Oversaw training and development programs to enhance team skills and knowledge.
  • Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
  • Conducted regular performance evaluations, providing constructive feedback and personalized coaching.

Pulse Digital Marketing (Ringier)
Lagos
01.2020 - 08.2020
  • I was part of digital strategy sessions for brands like Mouka, Veet, Oral B, Dudu-Osun, Honeywell, Ariel, Neimeth Pharmaceutical PLC, African Netrepreneurship Prize Initiative (ANPI), Polystar, Dettol, and Durex. We came up with engaging social media content, amplification posts on third-party platforms, and digital campaigns that connect the brand with its target audience, along with a lot more.
  • I worked with the sales strategy team to come up with digital strategy pitches for potential brands like Honeywell, Wings Restaurant, and ANPI.
  • Analyzed the brand's performance on several digital platforms using listening tools like Sprout, Mentionlytics, and SocialBlade. The metrics and insights gathered from these tools helped us make better decisions on content, brand messaging, and even influencer campaigns based on what the targeted audience wants.
  • Created monthly content calendars for brands, including Polystar, Durex, and Quickteller. These calendars helped communicate the client's messaging, deals, and events to their target audience.
  • Aside from creating regular content for the brand's social media pages, I worked on daily engagement strategies for brands. These included Instagram stories, influencer campaigns, giveaways, etc.
  • Managed client relationships and daily expectations for brands like Mouka, etc.

Education

Bachelor of Science - Computer and Information Sciences

Covenant University
Ota, Ogun state
06.2015

Secondary School Certificate Exam (S. S. C. E) -

Loral International Secondary school
Festac-town, Lagos state
08.2011

Skills

  • Branding
  • Digital marketing
  • Competitor analysis
  • Social media strategy
  • SEO management
  • Content creation
  • Business Development
  • Brand development
  • Market research
  • Performance analytics
  • Complaint resolution
  • Change management
  • Project management
  • Problem-solving
  • Analytical thinking
  • Project planning
  • Problem-solving aptitude
  • Analytical skills
  • Work Planning and Prioritization
  • Content management expertise
  • Business intelligence
  • Verbal and written communication
  • Customer relationship management

Certification

  • Digital Media and Marketing Strategies, University of Illinois at Urbana-Champaign, 2019
  • Project Management and Other Tools for Career Development Specialization, University of California, Irvine, 2019
  • Marketing Research and Consumer Behavior, IE Business School, Madrid, 2020
  • Digital Product Management Specialization, University of Virginia, Darden School of Business, 2023
  • Brand Management: Brand, Business, & Behavior, University of London, London Business School, 2024

Career Achievements

  • I lead the marketing team at EbonyLife Place, overseeing strategy, content curation, digital and traditional marketing, and promotions for eight brands, all of which played a pivotal role in generating over 5 billion naira in revenue in 2024
  • As the Brand Strategist for EbonyLife Place, I spearheaded the launch of the 'Create Your Own Pizza' initiative at Pizza Garden. This innovative project not only defines the restaurant's unique selling point, but also drove a 60% revenue increase within just three months of its launch
  • I initiate and deliver strategic partnerships, barters, and business relationships that generate an influx of over N30 million per annum in revenue for the resort

Timeline

Team Lead, Digital Media & Marketing Department

EbonyLife Place
10.2021 - Current

Team Lead, Digital Marketing Department

Titan Digital Enterprises
09.2020 - 08.2021

Pulse Digital Marketing (Ringier)
01.2020 - 08.2020

Bachelor of Science - Computer and Information Sciences

Covenant University

Secondary School Certificate Exam (S. S. C. E) -

Loral International Secondary school

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