HENRY CHINEDU OGU
BUSINESS ANALYST| SCRUM MASTER| DIGITAL MARKETING PROFESSIONAL
LAGOS, NIGERIA
Summary
A skilled Business Analyst and Certified Scrum Master capable of driving positive outcomes and exceeding expectations in team settings using Agile & Prince2 project management methodologies. I have prior experience gathering and documenting business requirements and process mapping being in Tech as a Business Focused Digital Marketer for 8+ years now as well as delivering quality products, strategic sales and Marketing using a variety of tools and techniques. Because of my methodical approach, I have stakeholder’s management skills and consider myself to have excellent problem-solving skills. I enjoy challenges and believe that my positive attitude and high levels of motivation to provide an exceptional customer experience with my deliverables are valuable assets to any team / organization. Business Analyst successful at responding to shifting business needs and priorities. Well-versed in operational assessment strategies and functional analysis methodologies for businesses of different sizes. Quantitative expert with comprehensive approach to analytical projects, business reporting and process improvements.
Overview
14
14
years of professional experience
Work History
Business Analyst
AlMOND MEDIA
London
03.2022 - Current
- Elicitation of requirements, managing stakeholders, and gathering details for proper documentation of the vision statement
- Serve as the first line of support for issues and subject matter expert (SME) for client
- Generate User stories and acceptance criteria in excel to ensure business value
- Work cross-functionally with support teams to establish workarounds on issues to bring permanent resolution
- Develop personas to understand the customer experience & create features focused on improving the customer experience
- Conduct tests on development fix to ensure changes are working as expected
- Performed a Gap Analysis to establish the HAS, Is, and To Be processes
- Conducted a SWOT analysis and created a wireframe, a business model canvas, and a Process map
- Updated the RAID log to identify, manage, and recommended action to mitigate risk
- Translate business requirements for communication and collaboration with development, operations, and leadership groups
- Analyzed key aspects of the business to evaluate factors driving results and summarized into presentations.
Chief Operating Officer
PRODEUS TECHNOLOGIES
Lagos
09.2020 - 01.2022
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
- Collaborate with senior management including the marketing lead to launch AD campaigns on Facebook, Instagram, and Google, implementing ADs schedules for popular content which increased sales, and reporting Ads analytics
- Provide recommendations to reach new and potential clients: Manage existing customers and keep them loyal to the brand
- Utilize CRM platforms to manage 50+ clients daily, working with the sales team to identify pain points and marketing opportunities for success stories.
- Developed quarterly business plans to evaluate cost projections.
- Refined organizational structure to consolidate, streamline and delineate necessary functions.
- Directed technological improvements, reducing waste and business bottlenecks.
Brand Manager - Ecommerce and Digital Marketing
WOW MEDIA
Lagos
11.2018 - 01.2020
- Research advertising trends and research competitors’ pricing and products
- Brainstorm and implement experiments and conversion tests; Monitor project status and budget; Scale campaigns to maximize ROI
- Decide on the appropriate placement of Ads, determine what content will reach customers, and develop projects to create content
- Conduct market research to inform campaigns and report on the growth and analytics of campaigns to stakeholders
- Content creation, content marketing, and content management via blog posts, social media posts, and website updates
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action to enhance client success.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
Media Marketing Executive
LIBERATION TV
Lagos
04.2014 - 11.2018
- Meeting with clients to provide marketing recommendations and directing the hiring of promotions, marketing, and Media team, and supervising their daily activities
- Communicating, liaison, and managing TV carriers globally and advising on strategic and innovative ways to make our services better
- Conceptualized Initiation of WebTV, Social Media TV, and mobile apps to manage the growing demand to have Liberation TV on the Go
- Evaluating the feel and look of plans and schedules for any program that are used in layouts and websites
- Maintained and built relationships with 100+ customers daily, providing exceptional customer service and efficient product deliveries daily which translated to a customer satisfaction rating score of 80
Project Supervisor and Coordinator
JOINERY CRAFTS & MOULDING LIMITED
Lagos
01.2010 - 03.2014
- Plan and develop each aspect of a project, including budget, resources and timelines
- Initiate, design, monitor, control and finalize projects
- Oversee many of the planning and development processes for business projects
- Analyze and mitigating risks to various projects and work with other line managers.
- Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.
- Made information about projects, corporate strategies and upcoming projects available to stakeholders in quarterly newsletter.
Marketing Officer
CLICHÉ CLOTHING COMPANY
Lagos
11.2007 - 12.2009
- Conducting market research studies and reviewing their findings to understand clients and market opportunities and needs
- Engaged with clients to provide product recommendations to suit their needs
- Working with staff or department heads to discuss topics such as marketing plans, budgets and contracts and the selection of advertising media
- Developing advertising campaigns, determining which media to promote in such as billboards, online, print, television and radio.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
Education
ALMOND CAREERS -
2022
Project Management and Business Analysis PRINCE2 and Agile Course Scrum Fundamental Certified SCRUMSTUDY - undefined
2022
Scrum Master Certified SCRUMSTUDY - undefined
2022
Project Management Professional GOOGLE - undefined
2022
Digital Marketing & E-Commerce Professional GOOGLE - undefined
2022
BSc - Marketing
Lagos State University
2014
Skills
- AREAS OF EXPERTISE AND TECHNICAL TOOLS
- Skills- Requirement Engineering, Business & Gap Analysis, Stakeholder Management, Risk Management, Product Management, Quality Assurance, Change Management, Effective Communication Skills, Teamwork and Project Management, Analytical Thinking and Problem Solving Skills , Empathy, Great Listener, Conflict resolution, Critical thinking, Motivation, Integrity, Team player, Servant Leader
- Tools - Microsoft Suite, Azure DevOps, Balsamiq, Ms Project, WBS, Trello, Jira, Confluence, WordPress, Facebook ADS, Google ADS
- Web-Based Reporting Tools
- Business Process Mapping
- Business Artefacts Documentation
- Product development
- Traffic analysis
- Project Management
- Search Engine Optimization
- Competitive analysis
- Gap analysis
- Business planning
- Quality assurance
- Workflow Analysis
References
REFERENCES: Available on request
Timeline
Business Analyst
AlMOND MEDIA
03.2022 - Current
Chief Operating Officer
PRODEUS TECHNOLOGIES
09.2020 - 01.2022
Brand Manager - Ecommerce and Digital Marketing
WOW MEDIA
11.2018 - 01.2020
Media Marketing Executive
LIBERATION TV
04.2014 - 11.2018
Project Supervisor and Coordinator
JOINERY CRAFTS & MOULDING LIMITED
01.2010 - 03.2014
Marketing Officer
CLICHÉ CLOTHING COMPANY
11.2007 - 12.2009
ALMOND CAREERS -
Project Management and Business Analysis PRINCE2 and Agile Course Scrum Fundamental Certified SCRUMSTUDY - undefined
Scrum Master Certified SCRUMSTUDY - undefined
Project Management Professional GOOGLE - undefined
Digital Marketing & E-Commerce Professional GOOGLE - undefined
BSc - Marketing
Lagos State University