Hawawu Abu
Lagos
Summary
Strategic communicator in the public relations field, known for high productivity and efficient task completion. Skilled in crisis management, media relations, and brand strategy development. Excels at interpersonal communication, leadership, and adaptability to drive successful campaigns and build strong relationships with stakeholders. Results-driven individual with a solid track record in delivering quality work. Known for excellent communication and teamwork abilities, with a commitment to achieving company goals, and delivering exceptional service. Passionate about continuous learning and professional development.
Overview
6
6
years of professional experience
3
3
Certification
Work History
Social Media Manager
Raresless Ad Brand Management and Digital Marketing
01.2023 - 11.2023
- Resolved customer concerns, achieving a 95% customer satisfaction rate and cultivating a positive brand image
- Utilized data analytics to optimize posting schedules, resulting in a 25% improvement in post visibility and engagement
- Implemented a content distribution strategy that amplified brand visibility, leading to a 40% growth in online reach within the first quarter
- Recommended changes in processes or procedures based on feedback from customers or colleagues.
- Reviewed analytics data regularly to identify areas of improvement in our campaigns.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
Executive Assistance
James Cubitt Resources
Lagos
04.2021 - 12.2022
- Managed executive schedules and prioritized critical tasks enhancing time management and efficiency
- Revamped visitor reception process, reducing identification time by 30% and boosting professionalism
- Coordinated high level meetings and implemented streamlined scheduling systems
Customer Service / Sales Team Lead
Vip Premium Vaping Brand
Lagos
01.2020 - 03.2021
- Motivated team to improve engagement and reduce turnover rates by 8%
- Conducted performance reviews, achieving a 12% average improvement in individual team output
- Trained new sales staff on product knowledge and sales techniques
- Coordinated cross-functional team to streamline sales processes and increase efficiency
- Responded quickly to customer inquiries or complaints regarding products or services sold by the company.
- Recommended changes in policies or procedures related to customer service operations.
- Generated leads through cold calling potential customers or networking events.
- Created training programs for new employees that focused on developing selling skills.
- Established quotas for individual team members and tracked their progress toward meeting those goals.
- Implemented a system of rewards for top performing team members each quarter.
- Capitalized on opportunities for account growth and business development.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
Sales Representative
Premium Vaping Brand
Lagos
09.2017 - 12.2019
- Recruited, trained, and managed the sales team, boosting performance and efficiency
- Surpassed sales targets by 30% through strategic planning and execution
- Strengthened customer relationships, leading to a 10% increase in retention
Education
HND - Accountancy
Grace Polytechnic
Lagos, Nigeria03.2025
OND - Accountancy
Auchi Polytechnic
Auchi, Nigeria02-2016
Skills
- Digital media
- Brand management
- Email marketing
- writing
- Copywriting
- Google Workspace
- Trello
- Teamwork
- Virtual assistance
- Click up
- Administrative support
- Problem solving
- Customer service
- Microsoft Excel
- Team building
- Verbal and written communication
- Event management
- Social media management
- Community management
- Critical thinking
- Brand development and awareness
- Sales
Certification
- Virtual assistance certifications (Alx)
- Copywriting, sales and marketing certification (CSM)
- Customer services and support certificate (CSSC)
Accomplishments
- Recruited, trained, and managed a high-performing sales team.
- Significantly improved team efficiency and overall sales performance.
- Achieved a 95% customer satisfaction rate during my internship.
- Significantly improved brand engagement and online reach.
- Introduced motivational programs to improve employee engagement and reduce turnover rate across head office.
- Ensured seamless operation and exceptional service.
Languages
Bini
First Language
English
Advanced (C1)
C1
project and freelance work
Everything cy brand
manage social media marketing and engagement to drive sales. growing brand awareness.
Community engagement
content curator
crave and pour
Strategy development
manage social media
adornment lux
Analytics and performance tracking
Content curator
Strategy development
References
References available upon request.
Timeline
Social Media Manager
Raresless Ad Brand Management and Digital Marketing
01.2023 - 11.2023
Executive Assistance
James Cubitt Resources
04.2021 - 12.2022
Customer Service / Sales Team Lead
Vip Premium Vaping Brand
01.2020 - 03.2021
Sales Representative
Premium Vaping Brand
09.2017 - 12.2019
HND - Accountancy
Grace Polytechnic
OND - Accountancy
Auchi Polytechnic
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