HANNAH ABENA SERWAA BOAFO
Accra
Summary
Innovative Marketing Officer known for high productivity and efficient task completion. Possess specialized skills in digital marketing strategy, market research analysis, and brand management. Excel in communication, creativity, and team collaboration, ensuring successful marketing campaigns and project outcomes. I have a smile that can melt any heart.
Overview
12
12
years of professional experience
Work History
Marketing Officer- Publishing
BUCK PRESS LIMITED
10.2024 - Current
- Developing and implementing marketing strategies for the company's brand
- Performing market research and analysis to understand the dynamics and trends of the market
- Creating and executing lead generation programs
- Analyzing marketing budgets and allocating resources strategically
- Coordinating with sales teams to determine marketing requirements and ensure alignment in meeting sales targets
- Overseeing the creation of curriculum-based books, promotional materials, social media content, advertisements, and other marketing-related projects
- Communicating with various customers such as schools, bookshops, shopping malls, and outlets to help marketing projects come to fruition.
- Tracking and analyzing the performance of marketing campaigns and adjusting strategies as needed
- As of October 2025, I worked diligently to meet a set target for the department.
Station Manager
GHANA OIL COMPANY LIMITED
Taifa
10.2020 - 12.2023
- Enforced safety rules on-site, achieving zero accidents through rigorous compliance measures.
- Collaborated with safety manager to resolve all safety issues at station.
- Supervised daily operations, mediating disputes between customers and employees effectively.
- Coached staff and third parties on best practices to enhance operational efficiency.
- Oversaw inventory management, maintaining optimal product flow and stock levels.
- Led accurate recording and reporting of daily sales volume for operational oversight.
- Monitored execution of sales orders to ensure efficiency in fuel logistics.
- Directed procurement team in purchasing promotional items for corporate social responsibility initiatives.
NATIONAL SERVICE PERSONNEL
GHANA OIL COMPANY LIMITED
Taifa
09.2019 - 06.2020
- Creating reports showing the daily and monthly sales achieved
- Ordering and discharging of fuel stocks
- Supervising daily activities and handling disputes between customers and employees
- Daily reporting on inventory or stocks levels to major stakeholders.
- Engaging in promotional activities to enhance customer service and boost sales.
- Receiving requisitions from all user departments
- Raising requests for purchases.
Intern
Prudential Bank limited
01.2019 - 02.2019
- Experience in Bank's back-office duties and activities such as Performing market research, gathering, and processing research data.
- Performing basic admin duties including printing, sending emails, and ordering office supplies.
- Assisting and coordinating with the sales team.
- Assisting the Front Office team, such as listening to customers' complaints and providing solutions.
- Organizing staff meetings and updating calendars.
- Processing company receipts, invoices, and bills.
- Assisting and supporting management.
- Embarking in cashiering duties.
- Engaging in Marketing duties and activities.
Intern
Kwalitex Commercial Company
Taifa
04.2014 - 09.2015
- Inspection of stock in stores
- Collection and careful counting of money from customers.
- Rendering an end-of-day account to the chief cashier.
- Participation in customer service activities and overall firm productivity.
Education
B.Sc. - Logistics and Supply Chain Management
Pentecost University College
Ghana06.2019
Skills
- Stock and inventory management
- Outbound and inbound activity oversight
- Supervisory skills
- Third-party relationship management
- Analytical problem-solving
- People management
- Teamwork and independence
- Presentation skills
- Office software proficiency
- Coaching and mentoring
- Adaptability and learning agility
- Customer relationship management
- Brand strategy development
- Team collaboration
- Integrated campaign development
- Contract negotiation
- Supplier management
- Inventory control
- Purchase order management
- Risk assessment
- Cost analysis
- Market research analyzing
- Performance metrics
Awards and Certifications
- Overall best logistics and supply chain management student, 12/01/19
- Citation received in recognition of service rendered to the students' council in the capacity of Vice President
- Certificate in Career Development - LEC Group, 05/01/19
- Certificate in Leadership Training, a Live2Lead event by Coach John C. Maxwell and others, 2017
- Certification of the Chartered Institute of Marketing - 'Becoming a successful entrepreneur': Nduom's perspective, 2015
- Certificate of participation in personal development, life transformation experience on how to start your own business, 2015
- Certificate of Honor - Scripture Union (SU) Vice President: Nkwakwa Senior High Chapter, 2014
- Certificate of Honor - Pentecost Students and Association (Pensa) Vice President: Nkwakwa Senior High Chapter, 2014
- Certificate of honor - SRC General Secretary: Nkawkaw Senior High Chapter, 2014
- Certificate in Lean Six Sigma (White Belt) by Prof Dr. Marcelo Machado Fernandes - January 2023
Leadership And Extracurricular Activities
- Vice President, SRC (STUDENT REPRESENTATIVE COUNCIL), PENTECOST UNIVERSITY - GHANA, 09/01/18, 06/30/19
- General Secretary, SRC, NKWAKWA SENIOR HIGH SCHOOL, 09/01/13, 06/30/14
- Assistant Girls' Prefect, OUR LADY OF ASSUMPTION R/C SCHOOL, 10/01/10, 06/30/11
REFERENCES
- APS, Dr. Paul Danso
Director of the Counseling Ministry
The Church of Pentecost headquarters
Tel: +233 274 704 936
Email: paul.danso@thecophq.org
- Dr. Isaac Owusu
Head of department, EMT
Pentecost University
Tel: +233 244 988 483
Email: iowusu@pentvars.edu.gh
Timeline
Marketing Officer- Publishing
BUCK PRESS LIMITED
10.2024 - Current
Station Manager
GHANA OIL COMPANY LIMITED
10.2020 - 12.2023
NATIONAL SERVICE PERSONNEL
GHANA OIL COMPANY LIMITED
09.2019 - 06.2020
Intern
Prudential Bank limited
01.2019 - 02.2019
Intern
Kwalitex Commercial Company
04.2014 - 09.2015
B.Sc. - Logistics and Supply Chain Management
Pentecost University College