Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Gwendolyn A. Allen

Monrovia

Summary

Motivated, adaptable, and versatile professional with 12 years of experience in the banking industry. My deep passion for marketing and customer service has driven a successful career. Currently responsible for managing a team of 18 Direct Service Agents and two Supervisors, successfully enhancing their work style and fostering a strong team spirit.

Overview

2025
2025
years of professional experience

Work History

Marketing Officer

Global Bank Liberia Limited
  • Profile clients to provide appropriate investment solutions
  • To aggressively market and sell the bank product
  • Win new customers to the bank
  • Ensure the creation of risk asset for the business office
  • Drive the achievement of the commercial budget or target of the team
  • Drive the reactivation of inactive and dormant accounts
  • Ensure the Banks brand projection and visibility amongst new and existing customers
  • Review current customer’s coverage and cross sell other products
  • Focus the sale’s effort around identifying and fulfilling customer current and future needs

Marketing Officer

FanMilk Liberia Ltd
  • Manage customer relationship
  • Delivery of products to customer
  • Receive all cash and receipts for the sales of products
  • Prepared and submit all reports from daily transactions to the Account Receivable Officer

Team Lead, Construction, Agriculture & Transportation Sectors

Guaranty Trust Bank (Liberia) Limited
01.2013
  • Owns responsibility for the business unit
  • Ensure the retention of existing customers
  • Interface between customers and the Bank
  • Ensure Accounts opening and documentation are in order
  • Custody of mandates and payment confirmations
  • Customer / bank relationship management
  • Issuance of cheque books to customers
  • Reception and processing of enquiries / complaints from the banking public
  • Processing of caution notices
  • Accounts closure
  • Accounts reactivation
  • Issuance of counter cheques
  • Custody of valuables for customers

Relationship Officer

Guaranty Trust Bank (Liberia) Limited
01.2013
  • Interface between customers and the Bank
  • Accounts opening and documentation
  • Custody of mandates and payment confirmations
  • Customer / bank relationship management
  • Issuance of cheque books to customers
  • Reception and processing of enquiries / complaints from the banking public
  • Processing of caution notices
  • Accounts closure
  • Accounts reactivation
  • Issuance of counter cheques

Relationship Manager & Head, Personal Banking

United Bank for Africa (Liberia) Limited
09.2021 - Current
  • Provides support to the branch Personal Banking Relationship Managers and Officers in driving sales, volume, profitability and marketing campaigns as marketing strategies
  • Monitors specific sales & marketing campaigns to leverage market opportunities that generate new sales/volumes and increase market share
  • Regularly reviews market & consumer trends to uncover new product opportunities across the subsidiary and also disseminate identified insights in a timely manner for execution
  • Accountable for all product performance metrics as stated within the product and segment policies for the subsidiary where applicable
  • Develop and execute the Consumer Loan Strategy for the Country to achieve board-defined P&L and market share targets for the Consumer Loan business in Country subsidiary
  • Has a holistic view on product & market research to determine product sales and market penetration potentials across the country; develops and proposes best course of action for management consideration to improve performance
  • Coordinates the development and deployment of value propositions, product offerings, target segment strategy, and business plan for customer acquisition, engagement and retention across the subsidiary
  • Drives the overall definition of product requirements such as (segment needs, channel preferences, high-level product characteristics) to product managers and all stakeholders in the subsidiary
  • Identify key customer needs, usage, attitudes and insights from the competitive landscape as bases for developing, innovating and refining products, pricing/margin management and messaging

Branch Manager, ELWA branch

United Bank for Africa (Liberia) Limited
12.2018 - Current
  • Owns responsibility for the business office – Market Facing & Customer Service functions
  • Ensures that the banks/Regulatory Authorities’ policies and guidelines are Complied with at all times
  • Ensure that the overall budget of the business office is met and surpassed
  • Entrenches growth by the market dominance and market share multiplication
  • Superlative Customer Service Delivery
  • Quality Risk asset approval and juice extraction
  • Strategic Business Sniffer and closer
  • Staff Recruitment, Training, Mentoring and Motivation
  • Banks resources and assets custodian
  • Social Responsibility
  • Cost Management
  • Network with all key personnel in all relevant categories of your locality
  • Issuance of counter cheques
  • Custody of valuables for customers

Customer Service

Global Bank Liberia Limited
09.2012 - 12.2012
  • Interface between customers and the Bank
  • Accounts opening and documentation
  • Custody of mandates and payment confirmations
  • Customer / bank relationship management
  • Issuance of cheque books to customers
  • Reception and processing of enquiries / complaints from the banking public
  • Processing of caution notices
  • Accounts closure
  • Accounts reactivation
  • Issuance of counter cheques
  • Custody of valuables for customers

Education

BBA - Management major & Public Administration minor

Cuttington University

Skills

  • Working under pressure
  • Meeting deadlines
  • Working independently
  • Minimal supervision
  • Organization skills
  • Communication skills
  • Teamwork
  • Computer literacy
  • Microsoft Word
  • Microsoft Excel
  • Microsoft Access

Personal Information

  • Place of Birth: Bong Mines, Liberia
  • Dependents: None
  • Date of Birth: 05/17/86
  • Nationality: Liberian
  • Marital Status: Single
  • Religion: Christianity

Timeline

Relationship Manager & Head, Personal Banking

United Bank for Africa (Liberia) Limited
09.2021 - Current

Branch Manager, ELWA branch

United Bank for Africa (Liberia) Limited
12.2018 - Current

Team Lead, Construction, Agriculture & Transportation Sectors

Guaranty Trust Bank (Liberia) Limited
01.2013

Relationship Officer

Guaranty Trust Bank (Liberia) Limited
01.2013

Customer Service

Global Bank Liberia Limited
09.2012 - 12.2012

Marketing Officer

Global Bank Liberia Limited

Marketing Officer

FanMilk Liberia Ltd

BBA - Management major & Public Administration minor

Cuttington University
Gwendolyn A. Allen