Gwendolyn A. Allen
Monrovia
Summary
Motivated, adaptable, and versatile professional with 12 years of experience in the banking industry. My deep passion for marketing and customer service has driven a successful career. Currently responsible for managing a team of 18 Direct Service Agents and two Supervisors, successfully enhancing their work style and fostering a strong team spirit.
Overview
2025
2025
years of professional experience
Work History
Marketing Officer
Global Bank Liberia Limited
- Profile clients to provide appropriate investment solutions
- To aggressively market and sell the bank product
- Win new customers to the bank
- Ensure the creation of risk asset for the business office
- Drive the achievement of the commercial budget or target of the team
- Drive the reactivation of inactive and dormant accounts
- Ensure the Banks brand projection and visibility amongst new and existing customers
- Review current customer’s coverage and cross sell other products
- Focus the sale’s effort around identifying and fulfilling customer current and future needs
Marketing Officer
FanMilk Liberia Ltd
- Manage customer relationship
- Delivery of products to customer
- Receive all cash and receipts for the sales of products
- Prepared and submit all reports from daily transactions to the Account Receivable Officer
Team Lead, Construction, Agriculture & Transportation Sectors
Guaranty Trust Bank (Liberia) Limited
01.2013
- Owns responsibility for the business unit
- Ensure the retention of existing customers
- Interface between customers and the Bank
- Ensure Accounts opening and documentation are in order
- Custody of mandates and payment confirmations
- Customer / bank relationship management
- Issuance of cheque books to customers
- Reception and processing of enquiries / complaints from the banking public
- Processing of caution notices
- Accounts closure
- Accounts reactivation
- Issuance of counter cheques
- Custody of valuables for customers
Relationship Officer
Guaranty Trust Bank (Liberia) Limited
01.2013
- Interface between customers and the Bank
- Accounts opening and documentation
- Custody of mandates and payment confirmations
- Customer / bank relationship management
- Issuance of cheque books to customers
- Reception and processing of enquiries / complaints from the banking public
- Processing of caution notices
- Accounts closure
- Accounts reactivation
- Issuance of counter cheques
Relationship Manager & Head, Personal Banking
United Bank for Africa (Liberia) Limited
09.2021 - Current
- Provides support to the branch Personal Banking Relationship Managers and Officers in driving sales, volume, profitability and marketing campaigns as marketing strategies
- Monitors specific sales & marketing campaigns to leverage market opportunities that generate new sales/volumes and increase market share
- Regularly reviews market & consumer trends to uncover new product opportunities across the subsidiary and also disseminate identified insights in a timely manner for execution
- Accountable for all product performance metrics as stated within the product and segment policies for the subsidiary where applicable
- Develop and execute the Consumer Loan Strategy for the Country to achieve board-defined P&L and market share targets for the Consumer Loan business in Country subsidiary
- Has a holistic view on product & market research to determine product sales and market penetration potentials across the country; develops and proposes best course of action for management consideration to improve performance
- Coordinates the development and deployment of value propositions, product offerings, target segment strategy, and business plan for customer acquisition, engagement and retention across the subsidiary
- Drives the overall definition of product requirements such as (segment needs, channel preferences, high-level product characteristics) to product managers and all stakeholders in the subsidiary
- Identify key customer needs, usage, attitudes and insights from the competitive landscape as bases for developing, innovating and refining products, pricing/margin management and messaging
Branch Manager, ELWA branch
United Bank for Africa (Liberia) Limited
12.2018 - Current
- Owns responsibility for the business office – Market Facing & Customer Service functions
- Ensures that the banks/Regulatory Authorities’ policies and guidelines are Complied with at all times
- Ensure that the overall budget of the business office is met and surpassed
- Entrenches growth by the market dominance and market share multiplication
- Superlative Customer Service Delivery
- Quality Risk asset approval and juice extraction
- Strategic Business Sniffer and closer
- Staff Recruitment, Training, Mentoring and Motivation
- Banks resources and assets custodian
- Social Responsibility
- Cost Management
- Network with all key personnel in all relevant categories of your locality
- Issuance of counter cheques
- Custody of valuables for customers
Customer Service
Global Bank Liberia Limited
09.2012 - 12.2012
- Interface between customers and the Bank
- Accounts opening and documentation
- Custody of mandates and payment confirmations
- Customer / bank relationship management
- Issuance of cheque books to customers
- Reception and processing of enquiries / complaints from the banking public
- Processing of caution notices
- Accounts closure
- Accounts reactivation
- Issuance of counter cheques
- Custody of valuables for customers
Education
BBA - Management major & Public Administration minor
Cuttington University
Skills
- Working under pressure
- Meeting deadlines
- Working independently
- Minimal supervision
- Organization skills
- Communication skills
- Teamwork
- Computer literacy
- Microsoft Word
- Microsoft Excel
- Microsoft Access
Personal Information
- Place of Birth: Bong Mines, Liberia
- Dependents: None
- Date of Birth: 05/17/86
- Nationality: Liberian
- Marital Status: Single
- Religion: Christianity
Timeline
Relationship Manager & Head, Personal Banking
United Bank for Africa (Liberia) Limited
09.2021 - Current
Branch Manager, ELWA branch
United Bank for Africa (Liberia) Limited
12.2018 - Current
Team Lead, Construction, Agriculture & Transportation Sectors
Guaranty Trust Bank (Liberia) Limited
01.2013
Relationship Officer
Guaranty Trust Bank (Liberia) Limited
01.2013
Customer Service
Global Bank Liberia Limited
09.2012 - 12.2012
Marketing Officer
Global Bank Liberia Limited
Marketing Officer
FanMilk Liberia Ltd
BBA - Management major & Public Administration minor
Cuttington University
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