Summary
Overview
Work History
Education
Skills
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Languages
Affiliations
Certification
Timeline
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Grace Adewumi

Abuja,Nigeria

Summary

I create high-quality, SEO-optimized, and original content that engages audience and enhances online visibility. With experience across diverse industries, I specialize in tailored content solutions, including creative writing, ad copy, social media posts, and blog articles on platforms like Squarespace, WordPress, and Wix. My goal is to drive meaningful conversions and elevate brand's presence.

Overview

4
4
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work History

Content Writer & Copywriter

Home ready restoration
Newyork, United State
06.2024 - Current
  • Developed engaging content for variety of platforms by researching, writing, editing, and proofreading materials.
  • Enhanced brand awareness by creating compelling web copy that aligns with marketing goals.
  • Improved SEO rankings with integration of target keywords in blog posts and articles.
  • Helped increase website traffic by producing high-quality content regularly.
  • Managed content strategy and produced weekly posts for social media, increasing brand awareness by 40%.
  • Developed blog posts and educational content related to water, fire, and mold restoration services.
  • Implemented A/B testing on ad copy, improving click-through rates by 15%.

Freelance Content Writer

Upwork
Australia, Tasmania
09.2023 - 12.2024
  • Wrote SEO-optimized articles for various clients in health and wellness, increasing engagement by 30%.
  • Crafted copy for landing pages that resulted in 20% increase in conversion rates.
  • Conducted keyword research to improve on-page SEO.

Content Writer & Social Media Copywriter

Bread for this
Alberta, Canada
01.2024 - 05.2024
  • Developed engaging content for a variety of platforms by researching, writing, editing and proofreading materials.
  • Enhanced brand awareness by creating compelling web copy that aligns with marketing goals.
  • Improved SEO rankings with the integration of target keywords in blog posts and articles.
  • Helped increase website traffic by producing high-quality content regularly.
  • Created compelling blog content that drove a 25% increase in organic traffic.
  • Developed product descriptions for e-commerce, boosting sales by 15%.
  • Collaborated with the marketing team to create high-converting ad copy for paid campaigns.

Copywriter

Vertesfood
Abuja, FCT
01.2023 - 05.2023
  • Developed compelling content by understanding client's brand message and target audience.
  • Crafted persuasive sales copy for enhanced customer engagement and conversion rates.
  • Boosted social media presence with engaging articles and blog posts.
  • Produced high-quality product descriptions to increase online sales.Wrote engaging product descriptions and website copy for a health food brand, driving a 10% increase in sales.
  • Collaborated with the design team to create branded email campaigns with a 20% open rate.
  • Authored blog articles on nutrition, leading to improved search engine rankings.

Content Marketing Writer

Silver Aesthetics
Birmingham, UK
10.2022 - 12.2022
  • Developed blog and social media content that enhanced brand presence and user engagement by 20%.
  • Crafted service descriptions for the website, helping the brand attract more clients.
  • Generated long-form content for newsletters, boosting click-through rates by 10%.

Copywriter

Freelance
california, U.S.A
01.2022 - 06.2022
  • Produced high-quality web content for startups, contributing to improved user engagement.
  • Specialized in crafting SEO-optimized content that increased client website traffic by 20%.
  • I worked on email marketing campaigns, achieving a 10% conversion rate.

Digital Content Writer

Ruth
West Midlands, UK
11.2021 - 12.2021
  • Created social media copy and blog posts tailored to various industries, resulting in a 10% follower growth.
  • Developed targeted ad copy that enhanced engagement and lead generation.
  • Successfully integrated keywords to improve SEO rankings.

Copywriter & Blog Contributor

Health & Fitness Network
Lagos, Nigeria
01.2021 - 04.2021
  • Created blog posts and articles on fitness and health topics, driving 10% more engagement from the target audience.
  • Produced social media content that increased followers and improved brand visibility.
  • Conducted interviews with fitness experts to provide high-value, informative articles.

Education

Bachelor of Science - Linguistics

OAU
Nigeria
01.2017 - 06.2021

Skills

Writing & Editing
  • Creative Writing
  • Editing & Proofreading
  • Adaptability in Tone & Style
SEO & Digital Marketing
  • SEO Writing
  • Content Strategy
  • Ad Copywriting
3 Research & Analysis
  • Market Research
  • Keyword Research
Technical Skills
  • Content Management Systems (CMS)
  • Basic HTML/CSS
5 Communication & Collaboration
  • Client Communication
  • Team Collaboration
6 Creative & Strategic Thinking
  • Brand Voice Development
  • Storytelling

Languages

English
Fluent

Affiliations

  • writing

Certification

Digital marketing Certification Digital marketing Certification Google Issued Jul 2024 SEO Foundations LinkedIn Issued Jun 2024 Yoast SEO Pro Yoast Issued Jan 2023 Graphics Designing Canva Issued Jun 2022

Timeline

Content Writer & Copywriter

Home ready restoration
06.2024 - Current

Content Writer & Social Media Copywriter

Bread for this
01.2024 - 05.2024

Freelance Content Writer

Upwork
09.2023 - 12.2024

Copywriter

Vertesfood
01.2023 - 05.2023

Content Marketing Writer

Silver Aesthetics
10.2022 - 12.2022

Copywriter

Freelance
01.2022 - 06.2022

Digital Content Writer

Ruth
11.2021 - 12.2021

Copywriter & Blog Contributor

Health & Fitness Network
01.2021 - 04.2021

Bachelor of Science - Linguistics

OAU
01.2017 - 06.2021
Grace Adewumi