Gideon Ajose
Marketing Executive
Lagos
Summary
Innovative Marketing Associate gifted at identifying promotional opportunities, implementing cost-effective marketing initiatives and performing extensive market analysis and research. Motivated professional five (5) years of experience the Tech industry. Passionate about achieving client goals through strong communication and leadership abilities. A Polished Marketing Associate with exceptional understanding of various marketing techniques. Strong organizational and communication skills. Strong brand consulting and web-based advertising skills.
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
3
3
years of professional experience
8
8
years of post-secondary education
Work History
Marketing Associate
Swyft Finance
Lagos
02.2023 - Current
- Developed pre-season marketing plans to support department and divisional product strategies.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Used focus marketing techniques to maximize brand exposure and maintain existing customer loyalty.
- Developed and implemented international sales strategies.
- Coordinated art and graphics creation for effective merchandising.
- Developed marketing strategies and resolved problems to drive sales.
- Used search engine optimization to improve traffic to brand websites.
- Planned and executed events and marketing programs to increase qualified leads.
- Performed ongoing analysis to develop and advance future marketing strategies.
- Provided analytical support and monitored data quality by interpreting and summarizing data and trends.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Used multiple web-analytics data points to benchmark, measure and improve online campaign results.
- Tracked key performance indicators to measure success of campaigns.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Wrote engaging and successful marketing, advertising, and website copy.
- Identified appropriate marketing channels and target customers for campaigns.
Marketing Manager
Cyberville
Lagos
03.2021 - Current
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Worked with graphic designers and writers to establish theme and tone for content.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Used data analytics to track lead generation campaigns and improve quality.
- Performed market segmentations, targeting and positioning for each product line.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Wrote and distributed press releases to increase brand visibility.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Affiliate Marketer
FTX
Lagos
08.2022 - 11.2023
- Identified appropriate marketing channels and target customers for campaigns.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Designed and implemented advertising and public relations activities.
- Onboarded new team members and coached personnel in marketing tasks.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Worked closely with in-house design team to develop visuals for content.
- Tracked trade show expenses to maintain budget.
- Monitored social media questions and comments and appropriately responded.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Maintained inventory of marketing literature, archive files and sample files.
- Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
- Educated customers on product features and answered questions regarding product use.
- Set up and broke down promotional booths and tents and talked to potential customers for successful promotional events.
- Established and maintained positive relationships with customers.
- Maintained accurate records of promotional events and customer interactions.
Affiliate Marketer
Binance
Lagos
12.2022 - 02.2023
- Identified appropriate marketing channels and target customers for campaigns.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Onboarded new team members and coached personnel in marketing tasks.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Monitored social media questions and comments and appropriately responded.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
Affiliate Marketer
KuCoin
Lagos
06.2022 - 10.2022
- Identified appropriate marketing channels and target customers for campaigns.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Provided exceptional customer service to drive satisfaction.
- Developed creative displays and signage to draw customers to products.
- Maintained knowledge of current promotions and product features.
- Maintained accurate records of promotional events and customer interactions.
- Set up and broke down promotional booths and tents and talked to potential customers for successful promotional events.
- Educated customers on product features and answered questions regarding product use.
- Established and maintained positive relationships with customers.
- Maintained clean, organized and professional work environment.
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
Marketing Specialist
Stoor
Dubai
01.2022 - 06.2022
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Monitored sales team performance and provided constructive feedback.
- Kept detailed track of sales and customer information in company system.
- Provided exceptional customer service to foster client loyalty and satisfaction.
- Assisted in development of monthly sales goals to motivate team and drive business objectives.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Worked closely with other departments to understand full scope of available offerings and provide top-notch salesmanship to customers.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Negotiated prices, terms of sales and service agreements.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Achieved or exceeded company-defined sales quotas.
- Maintained current knowledge of evolving changes in marketplace.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Affiliate Marketer
Huobi Global
Ife
11.2021 - 03.2022
- Identified appropriate marketing channels and target customers for campaigns.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Designed and implemented advertising and public relations activities.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Developed creative displays and signage to draw customers to products.
- Established and maintained positive relationships with customers.
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
- Educated customers on product features and answered questions regarding product use.
Education
Bachelor of Science - Real Estate Development
Obafemi Awolowo University
Ife 04.2017 - 07.2023
National Diploma - Town Planning
The Polytechnic, Ibadan
Nigeria 12.2013 - 08.2015
Skills
Campaign management
Timeline
Marketing Associate
Swyft Finance
02.2023 - Current
Affiliate Marketer
Binance
12.2022 - 02.2023
Affiliate Marketer
FTX
08.2022 - 11.2023
Affiliate Marketer
KuCoin
06.2022 - 10.2022
Marketing Specialist
Stoor
01.2022 - 06.2022
Affiliate Marketer
Huobi Global
11.2021 - 03.2022
Marketing Manager
Cyberville
03.2021 - Current
Bachelor of Science - Real Estate Development
Obafemi Awolowo University
04.2017 - 07.2023
National Diploma - Town Planning
The Polytechnic, Ibadan
12.2013 - 08.2015
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