GERALD IGBOEGBUNAM
Aba,Abia State
Summary
Accomplished professional with extensive expertise in regional sales leadership and route-to-market strategy. Proven track record in revenue growth management, key account management, and distributor development. Adept at trade marketing execution, performance management, and negotiation & stakeholder engagement. Skilled in sales forecasting & demand planning, market & competitor intelligence, and demonstrating decisiveness under pressure. Committed to driving business success through strategic planning and effective execution.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Territory Sales Manager
RITE FOODS LIMITED
Aba, Abia State
08.2023 - 12.2025
- Drove full KPI achievement across the region, enhancing performance by 20%.
- Increased market share and margin by 30% through strategic collaboration and opportunity mapping.
- Strengthened pricing discipline and trade investment efficiency, resulting in 10% profit margin growth.
- Led regional sales strategies, achieving 25% product penetration growth.
- Conducted competitor and market analysis to improve responsiveness by 20%.
- Oversaw a business turnover of N550 million monthly.
- Improved market share with strategic sales planning and execution.
- Conducted regular competitor analysis to stay ahead in the market.
- Facilitated feedback sessions from clients to improve products and services, resulting in higher customer retention rates.
- Held responsibility for PnL management on a monthly basis.
- Reported regularly on sales activities and performance metrics to senior management.
- Met set targets whilst managing resources effectively reducing costs while maintaining high service levels.
Growth Lead
VEND EASY LIMITED
Benin City, Edo
09.2022 - 07.2023
- Achieved 29% annual sales increase through enhanced commercial strategy and field execution.
- Secured 30% additional market share via competitive intelligence and targeted prospecting.
- Drove 25% customer acquisition growth through product events and engagement strategies.
- Exceeded N200M monthly sales target through effective execution and team coaching.
- Overhauled SOPs, resulting in 20% improvement in operational efficiency.
- Supported team by demonstrating respect and providing assistance.
Senior Area Sales Manager
MULTIPRO CONSUMER PRODUCTS LTD
Aba, Abia State
09.2011 - 08.2022
- Delivered 40% revenue growth through vendor partnerships and new route-to-market opportunities.
- Improved team productivity by 20% via recruitment, training, and incentive programs.
- Managed Minimie Noodles operations with N1B+ annual revenue achieving 35% anual growth.
- Negotiated key account deals delivering 20% revenue increase from strategic customers.
- Streamlined internal processes for more efficient operations management.
- Coordinated regional sales efforts, ensuring brand consistency across all sectors.
- Developed strong rapport with key clients for sustained growth.
- Administered performance reviews, promoting a culture of continuous improvement and excellence.
Area Sales Senior Supervisor
FLOUR MILLS OF NIGERIA
Aba, Abia State
03.2005 - 08.2011
- Achieved 26% market share increase through market analysis and strategic execution.
- Drove 31% sales growth in major product categories through targeted campaigns.
- Ensured top quality customer service, resulting in high client satisfaction ratings.
- Facilitated conflict resolution amongst team members, promoting a positive working environment.
- Created an inclusive work environment through fair treatment practices fostering diversity and equality among staff members.
- Expanded customer base by 30% through cold calling and structured penetration strategy.
Education
B.Sc. - Psychology
Nnamdi Azikiwe University
Awka 09.1998 - 11.2002
Skills
- Regional Sales Leadership
- Route-to-Market Strategy
- Revenue Growth Management
- Key Account Management
- Distributor Development
- Trade Marketing Execution
- Performance Management
- Negotiation & Stakeholder Engagement
- Sales Forecasting & Demand Planning
- Market & Competitor Intelligence
- Decisiveness under pressure
PROFESSIONAL TRAINING
- National Institute of Marketing of Nigeria (NIMN)
- Sales Management
- Strategic Marketing
- CRM
- Negotiation
- Market Research
- Digital Marketing
- Business Development
- Key Account Management
- Leadership
- Sales Forecasting
- Brand Management
Certification
Executive Membership Certificate - National Institute of Marketing of Nigeria (NIMN)
Timeline
Territory Sales Manager
RITE FOODS LIMITED
08.2023 - 12.2025
Growth Lead
VEND EASY LIMITED
09.2022 - 07.2023
Senior Area Sales Manager
MULTIPRO CONSUMER PRODUCTS LTD
09.2011 - 08.2022
Area Sales Senior Supervisor
FLOUR MILLS OF NIGERIA
03.2005 - 08.2011
B.Sc. - Psychology
Nnamdi Azikiwe University
09.1998 - 11.2002