Work Preference
Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Personal Information
Short Courses
Additional Qualifications
Languages
Timeline
Generic
Open To Work

GAFAR MURITALA IDOWU

Lagos,Nigeria

Work Preference

Job Search Status

Open to work
Desired start date: Open to discussion

Desired Job Title

Regional Sales ManagerArea Sales ManagerRegional SalesArea SalesSales Channel Manager

Work Type

Full TimeConsulting

Location Preference

Hybrid
Location: Lagos, Nigeria
Open to relocation: Yes

Important To Me

Career advancementCompany Culture

Summary

Experienced commercial professional with above 20 years' worth of experience in Business Management, Marketing, Sales and Business Development, Strategic Sales Management, Brand Management, Product Reengineering, Creative Thinking and Innovation Management. He is well versatile in Core Retailing, Effective Re-Distribution System, Team Coordination, Penetration Strategy Formulation, all with Best Ethical Standard and Practices. He possesses the full intricate knowledge of (RTM) Route to Market End to End, with a demonstrated history of working in the FMCG space. Proven ability to develop strategic plans that aligns with organizations initiatives to execute and address business needs.

Highly motivated regional sales manager with exceptional analysis and leadership skills. Known for success in client retention and sales goals achievement. Offering several years of sales experience.

Sales management professional with several years in business, finance and management roles. Demonstrating passion for building relationships, cultivating partnerships and growing businesses. Outstanding record of achievement for sales revenues, market penetration and territory growth.

Overview

23
23
years of professional experience

Work History

Regional Sales Manager

AVAA Brand Nig. Ltd
Lagos, Lagos
10.2021 - Current
  • Lead a sales team within the region delivering desired sales business plans and volume
  • Defense of territory rolling budget and man power utilization
  • Allocation of targets to team members (ASM, FSS & FSE)
  • Systematic development of the territory by Strategic Allocation of target along major towns, cities and markets
  • Delivery of secondary sales as per norm which is minimum of 60% of primary sales Achieve targets
  • Weekly evaluation and review of team secondary sales which includes no. of calls made, Productive call & drop size and focus SKU
  • Strategic dealer management by creating feedback channel for wholesome communication
  • Managed a pool of Direct and Indirect outlets and grew monthly revenue from #23 million monthly #61 million

Area Sales Manager

Fareast Mercantile Company Nig. Ltd
Lagos, Lagos
10.2017 - 09.2021
  • Responsible for Primary & secondary sales targets achievement within the assigned territory.
  • Market intelligence, Revenue creation, Market share acceleration and people development
  • Market Development by expanding number of dealers, wholesalers & retailers as aligned with RSM
  • Implementation of company policies, BTL / promotional activities.
  • Dealer Management by regularly taking of stock inventory, pricing compliance, weekly reconciliation with all KD/ WS, FSS, VFSS & FSE
  • Grew territory volume from 3,500 cases to 12,500 in months, returning average 50million to the business monthly.
  • Achieved 100% Kerrygold Avantage Powder Milk penetration to all direct and indirect outlets in my territory within the first 3 Months of Launch in Lagos.

Regional Sales

Givanas Nig. Ltd
Lagos, Lagos
01.2016 - 10.2017
  • Develop Customer Sales Plan and Distributor Business plan for customer in the south west states
  • Regularly review Distributors performance and contribution in line with set objective
  • Built sales based on solid relationships, championing customers' needs and capitalizing on cross-sales Opportunities.
  • Organizing market activation and market storming to create brand awareness, visibility and availability
  • Capitalize on emerging trends with proactive management approach.
  • Achieved and exceed corporate targets with effective implementation and management of front-line strategies in less than 6 month
  • Managed a pool of Direct and Indirect outlets, grew monthly revenue from 9million to 35million.

Area Sales

Oriental Foods Industry Ltd
Lagos, Lagos
10.2013 - 12.2015
  • Responsible for the achievement of total sales target of my territory
  • Disciplined implementation of all business development support and promotional activities
  • Creating brand visibility and awareness through daily routine activities at retail end of trade
  • Strategically opening of new area through the creation and development of new dealerships outlet and sub dealers
  • Direct and indirect supervision of Sales Executives, sales rep. promoters and merchandiser to maximize sales achievement
  • Achievement and exceeding set management target by more than 150% using redistribution point expansion

Sales Channel Manager

Chi Nig Ltd
Lagos, Lagos
07.2010 - 09.2013
  • Building strong customer relationship to ensure key clients retention
  • Managed a pool of Direct and Indirect outlets, grew monthly revenue from 1million to 15million
  • Institutionalizing an effective route distribution system through the use of Daily Route Activity Report and Daily Route Coverage Plan
  • Ensuring constant availability of all brands and pack sizes in assigned territory through constant and effective supervision and monitoring of dealers inventory.
  • Making Chi Happy Hour the number one economic juice pack drink in my territory within a period of five months.
  • Winner of the MOST IMPROVED CHANNEL, Lagos region in Chivita Juice Division 2011 & 2012.
  • Successful launch and 100% acceptance of Chi Happy Hour and Chivita Active in my territory in 3 month.
  • Recruited over 500 new indirect account and grew territory market share by 100%.

Brand Manager

European Soaps And Detergents Ltd
Lagos, Lagos
12.2008 - 06.2010
  • Assist Group Marketing Manager
  • Develop, Implement and manage product and marketing plan for swift market penetration strategies
  • Conducting and coordinating market storming, town storming, road shows, wet sampling
  • Monitoring market conditions and trends through competitive activities and market investigation
  • Boost sales and customer loyalty with highly effective branding messages
  • Formulating and implementing retail market plan for quick acceptance
  • Conducting of market research to identify potential opportunity
  • Manage and monitor product Change Protocol

Marketing Manager

Maintenance System Consultant Nig. Ltd
Lagos, Lagos
07.2004 - 11.2008
  • Developing business plans and proposal for Internal Revenue Generation to Lagos state government
  • Giving presentations in meetings, seminars and workshops on different business plans and projects
  • Effective Management and Utilization of Allocated Resources to achieve set objectives
  • Marketing and branding of company's services to old and new clients
  • Liaise with Government Agencies like LASAA, LASTMA LAWMA, LASEPA etc.
  • Development of Solid Customer service ideas to improve revenue drive

Field Sales Manager

IGA Tech Nig. Ltd
Lagos, Lagos
02.2003 - 06.2004
  • Aggressively marketing of company's product and services for a fair share of the target market
  • Maintain existing corporate relationships and establish new ones
  • Facilitate, supervise and coordinate all customers services to ensure timely and efficient delivery
  • Ensure Polices and operational procedures are adhered to
  • Coordinating and monitoring activities assign to me by Management
  • Ensure good customer/firm relationship by resolving customers complaints and disputes

Education

B.Ed. - Physical and Health Education

Obafemi Awolowo University

MBA -

Obafemi Awolowo University

Skills

  • Microsoft office
  • Data analysis
  • Coaching and Mentoring
  • Presentation
  • Marketing trend and competition reports

Affiliations

  • ICAN ATS1
  • ICAN Intermediate
  • Nigeria Institute Of Management

Languages

  • Yoruba
  • English
  • Yoruba

Personal Information

  • Date of Birth: 01/12/74
  • Marital Status: Married
  • Religion: Islam
  • Place of Birth: Oyo

Short Courses

  • Advance Selling Strategies, Libra Consulting, 05/01/09
  • Communication Skills and Strategies, Integrated Consultant, 10/01/09
  • Selling Strategies (Sales Planning and Closing), FMCL, 06/01/18
  • Selling Strategies (Sales Planning and Closing 2), FMCL, 02/01/19

Additional Qualifications

  • ICAN ATS 1, 05/01/01
  • NIM Associate Certificate, 11/01/09
  • ICAN Intermediate, 05/01/12

Languages

English
Proficient
C2
Yoruba
Beginner
A1

Timeline

Regional Sales Manager

AVAA Brand Nig. Ltd
10.2021 - Current

Area Sales Manager

Fareast Mercantile Company Nig. Ltd
10.2017 - 09.2021

Regional Sales

Givanas Nig. Ltd
01.2016 - 10.2017

Area Sales

Oriental Foods Industry Ltd
10.2013 - 12.2015

Sales Channel Manager

Chi Nig Ltd
07.2010 - 09.2013

Brand Manager

European Soaps And Detergents Ltd
12.2008 - 06.2010

Marketing Manager

Maintenance System Consultant Nig. Ltd
07.2004 - 11.2008

Field Sales Manager

IGA Tech Nig. Ltd
02.2003 - 06.2004

B.Ed. - Physical and Health Education

Obafemi Awolowo University

MBA -

Obafemi Awolowo University
GAFAR MURITALA IDOWU