Finidi Lawson
Lagos,Lagos
Summary
8-year-experienced and results-driven SEO specialist with solid track record in optimizing search engine performance and driving organic traffic across multiple industries. Adept at conducting keyword research, on-page and off-page optimization, and technical SEO audits. Strong focus on collaboration and delivering impactful results, with flexible approach to meet evolving business needs. Known for analytical thinking, problem-solving skills, leadership capability, and proactive mindset in achieving team goals.
Overview
5
5
years of professional experience
Work History
Senior SEO Specialist
SnappyPay Solutions
11.2024 - 04.2025
- Improved the company's organic performance from zero to several thousand through data-driven SEO that helped to rank vital keywords tailored to the business.
- Moved the business from zero keywords ranked to nearly 100 ranking keywords within two months.
- Stayed current with industry trends and algorithm updates to ensure the effectiveness of ongoing SEO efforts, including the trending SEO for AI overviews.
- Streamlined content management processes through the implementation of efficient editorial calendars and project management systems.
SEO/Content Specialist
QA.tech
02.2024 - 08.2024
- Increased Domain Authority (DA) from 1 to 20+ by leveraging effective and data-driven SEO strategy.
- Accomplished 30+ conversions from paid and organic traffic in one month (versus zero in February).
- Increased average monthly users from 1.1k to 23k in 6 months through tailored SEO content.
- Improved organic clicks and impressions from zero to 8,000+ through compelling, SEO-optimized content.
Freelance SEO Content Expert
Zartis
Dublin, Ireland
01.2023 - 01.2024
- Ranked top-performing keywords through targeted SEO research using SEMrush and data-driven content strategies.
- Boosted CTR by 15% by crafting high-converting headlines that balanced engagement with accuracy.
- Optimized 360° SEO performance by implementing best practices across on-page content, technical SEO, and
backlink profiles
SEO Content Writer
Mandala AI
Thailand
04.2022 - 01.2024
- Consistently produced top-ranking, high-quality articles that boosted engagement and conversions by 30%+.
- Expanded organic reach and client acquisition by leveraging industry research to create SEO-optimized, audience-focused content
Content Marketing Specialist
Katpro
, United States
10.2022 - 04.2023
- 3X organic reach and brand awareness by developing high-converting marketing assets (landing pages, blogs, website copy) using data-driven SEO strategies.
- Drove client acquisition by 200% through targeted content aligned with Katpro's marketing objectives via close collaboration with marketing team.
SEO Content Specialist
Turing
Palo Alto, California
02.2022 - 08.2022
- Achieved Google Page 1 rankings and drove higher engagement/shares by producing high-quality, SEO-optimized technical blogs.
- Elevated content standards by leveraging expert writing, editing, and SEO skills to deliver compelling, error-free blog posts.
- Boosted signups and conversions across supply/demand sides with targeted SEO content and high-converting CTAs.
- Boosted email response rates 200%+ by redesigning developer-facing email templates to address key pain points, enhancing engagement.
- Cut email bounce rates by 50% by refining templates to align with brand voice, ensuring clearer and more effective messaging.
SEO Content Specialist
Auslogics Software
, Australia
04.2020 - 01.2021
- 2X Organic traffic in 3 months by creating high-impact, SEO-optimized blog content that drove engagement and visibility.
- Enhanced online reputation and brand awareness through strategic guest posting and successful link-building campaigns.
Education
No Degree - Viral Marketing And Crafting Contagious Content
Wharton, University of Pennsylvania
Pennsylvania, United States07-2022
Bachelor of Science - Chemical Engineering
Obafemi Awolowo University
Ile-Ife, Osun State, Nigeria12-2019
Skills
- On-page optimization
- Off-page optimization
- SEO project management
- Technical SEO optimization
- SEO tools proficiency: SEMrush, AHREFS, Google Search Console, WordPress, Google Analytics, etc
- Keyword Research
- Content Strategy
- Content Management
- Writing & Editing
- AI Tools Proficiency
Timeline
Senior SEO Specialist
SnappyPay Solutions
11.2024 - 04.2025
SEO/Content Specialist
QA.tech
02.2024 - 08.2024
Freelance SEO Content Expert
Zartis
01.2023 - 01.2024
Content Marketing Specialist
Katpro
10.2022 - 04.2023
SEO Content Writer
Mandala AI
04.2022 - 01.2024
SEO Content Specialist
Turing
02.2022 - 08.2022
SEO Content Specialist
Auslogics Software
04.2020 - 01.2021
No Degree - Viral Marketing And Crafting Contagious Content
Wharton, University of Pennsylvania
Bachelor of Science - Chemical Engineering
Obafemi Awolowo University
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