FUNMILOLA AKINTEYE
Go-To-Market Leader
Ibadan
Summary
Strategic and results-driven business professional with over 17 years of experience in driving B2B revenue growth across telecommunications, digital services, and enterprise solutions. Expertise in developing and executing comprehensive go-to-market strategies, sales enablement frameworks, and integrated commercial programs to enhance product adoption, boost sales effectiveness, and expand market share. MBA- and PMP-certified leader skilled in cross-functional program governance, stakeholder alignment, and data-driven performance optimization. Proven track record of coaching commercial teams to implement structured processes that convert strategy into measurable revenue outcomes. Demonstrated ability to direct operations through effective employee motivation strategies while ensuring adherence to industry best practices and regulatory requirements.
Overview
24
24
years of professional experience
11
11
Certifications
Work History
Manager Go-to-market (MTN Enterprise Business)
MTN Nigeria Plc
12.2023 - Current
- Provide strategic leadership for Enterprise Business commercialization, ensuring structured market entry, disciplined execution, and measurable growth across priority enterprise segments.
- Accomplished multiple tasks within established timeframes.
- Lead end-to-end enterprise GTM governance, aligning product development, segment strategy, channel readiness and sales execution to revenue targets.
- Institutionalize structured GTM frameworks covering positioning architecture, launch orchestration, enablement rollout and lifecycle optimization.
- Drive integrated 360 commercial programs (ATL, BTL, trade activations, enterprise platforms and sponsorship strategy) to stimulate demand and expand qualified pipeline.
- Deliver sustained double-digit growth in enterprise lead generation through targeted demand acceleration initiatives.
- Drive enterprise-wide knowledge sharing initiatives across Sales and EB teams to improve product understanding, value articulation and competitive positioning.
- Develop and deploy structured enablement content including executive pitch frameworks, playbooks, value narratives, battle cards and activation toolkits.
- Facilitate internal product deep-dive sessions and GTM alignment workshops to ensure consistent enterprise messaging and sales confidence.
- Monitor tool adoption and usage effectiveness, refining enablement resources to improve win quality and sales cycle efficiency.
- Support onboarding of sales team and partners through structured knowledge share and proposition familiarization sessions.
- Lead implementation of cross-functional commercial initiatives, ensuring disciplined execution, milestone tracking and stakeholder accountability.
- Apply PMP-based governance principles to manage timelines, risk mitigation and resource coordination across complex enterprise programs.
- Translate strategic directives into operational execution plans across Segment, Sales, Analytics, Brand and Channel teams.
- Provide executive-level performance updates influencing GTM prioritization and commercial investment decisions.
- Lead engagement with vendors structuring collaborative go-to-market initiatives that enhance proposition competitiveness.
- Negotiate and govern enterprise sponsorship platforms to maximise brand authority, commercial visibility and measurable return.
- Conduct win/loss reviews and competitive intelligence analysis to strengthen enterprise differentiation and value preservation.
- Apply PMP-based governance principles to manage timeliness, complex cross-functional initiatives with disciplined execution, resource allocation and risk mitigation.
Data Analyst (MTN Marketing unit)
MTN Nigeria Plc
06.2022 - 03.2023
- Served as customer intelligence analyst to Marketing team, translating data insights into actionable strategies that informed product positioning, GTM execution, partner collaboration and revenue optimization.
- Designed and managed executive dashboards (Power BI, Excel) tracking product performance, revenue trends, customer acquisition and campaign effectiveness.
- Contributed to sustained 3% month-on-month revenue growth across key data and digital services through structured performance analysis and optimization recommendations.
- Conducted competitive benchmarking, pricing reviews and market analysis to strengthen proposition positioning and improve commercial competitiveness.
- Delivered leadership-ready reports supporting investment prioritization and growth strategy decisions.
- Partnered with GTM and Segment teams to support launch planning and execution for new data and converged services, including ECAP Insurance.
- Analyzed customer adoption patterns and post-launch performance metrics to refine targeting, messaging and monetization strategies.
- Supported win/loss analysis and campaign performance reviews to improve future go-to-market effectiveness.
- Led performance evaluation and optimization of co-marketing initiatives with OTT partner YouTube, aligning campaign execution with data revenue and subscriber growth objectives.
- Collaborated with OTT and OEM stakeholders to assess adoption metrics, customer engagement trends and joint value creation opportunities.
- Provided post-campaign commercial insights to guide future ecosystem partnership strategy and ROI optimization.
- Led targeted in-store activation initiative driving 73% week-over-week growth in digital service uptake during campaign period.
- Provided real-time performance monitoring to Brand and Sales teams, enabling agile optimization of campaign execution.
- Produced monthly reports using advanced Excel spreadsheet functions.
- Used statistical methods to analyze data and generate useful business reports.
Customer Service Team Leader
MTN Nigeria Plc
10.2017 - 06.2022
- Led multi-location commercial and operational teams across 7+ retail stores, driving revenue growth, service excellence, and frontline sales effectiveness within the Southwest region.
- Directed and coached retail and field teams to improve sales performance, conversion rates and digital product penetration.
- Implemented structured upsell and cross-sell frameworks that increased sales performance by 25% within six months.
- Consistently exceeded monthly sales targets valued at 145,000,000 Naira, contributing to sustained regional revenue growth.
- Monitored commercial dashboards and sales performance metrics, identifying gaps and implementing corrective actions to maintain target achievement.
- Led performance management, coaching and structured capability development initiatives to enhance sales confidence and customer engagement quality.
- Conducted product education and value articulation sessions to strengthen frontline commercial conversations.
- Fostered a high-performance culture anchored on accountability, measurable outcomes and customer-centric service delivery.
- Coordinated regional trade activations and SME engagement initiatives, aligning frontline execution with enterprise commercial objectives.
- Partnered with Sales, Connect Partners and Regional Leadership to harmonize commercial strategy with operational execution.
- Trained and supervised team of customer service representatives in providing quality service to customers.
- Resolved product or service problems by clarifying customer's complaint, determining cause of problem and selecting best solution to solve problem.
- Compiled and presented performance reports to regional leadership, contributing to strategic planning discussions and growth initiatives.
Customer Relationship Officer
MTN Nigeria Plc
09.2015 - 10.2017
- Drove the sales of MTN digital products and services in the walk-in environment.
- Actively promoted MTN's products and services to existing and prospective clients to meet individual and service centre sales goals.
- Managed a high-volume workload within a deadline-driven environment. Resolved an average of 500 inquiries per week and consistently met performance benchmarks in all areas (speed, accuracy, and volume).
- Within three months, became the lead 'go-to' person for all customer service representatives.
Customer Service Representative (Contract staff)
MTN Nigeria Plc
03.2012 - 09.2015
- Tailored my communication to meet customer needs efficiently and efficiently, whether via phone or email. Increased customer retention by 15% and added new subscribers to the network.
- Utilised Siebel software for customer service information data entry for accuracy and quality control.
- Made over 20 weekly outbound collection calls to increase the company's monthly revenue.
- Linked over 50 walk-in customers to dealers and sub-dealers weekly.
Sales Associate
BankPHB
03.2008 - 03.2010
- Sold banking products and services to customers. Conducted daily monetary transactions of more than 10,000,000 Naira.
- Processed daily loans worth over 30,000,000 Naira daily.
- Applied security and loss prevention training toward recognizing risks.
- Recommended loan approvals and denials based on customer loan application reviews.
Class teacher (NYSC)
United Christian School Omi-Adio
03.2008 - 02.2009
- Encouraged creative thinking and motivated students by addressing their strengths and weaknesses based on standardized testing results.
- Created lesson plans in accordance with state and school-wide curriculum standards for over 100 students.
Business Analyst
G-KONSULT Limited
01.2002 - 03.2005
- Contracted to conduct business process analysis and identify key issues, gaps and needs for the G-KONSULT communications unit.
- Increased annual revenue by 12% by recommending improvements in logistics efficiency.
- Led cross-functional teams to analyses and understand enterprise-wide operational impacts and opportunities of technology changes.
Education
MBA - Organizational Leadership
University of South Wales
United Kingdom 04.2001 -
Bachelor of Arts - Marketing
The Polytechnic Ibadan
Ibadan, Oyo State, Nigeria 04.2001 -
Skills
- Strategic market entry for enterprises
- Strategic planning for B2B growth
- Sales enablement program development
- ATL and BTL campaign execution
- Channel and partner alignment
- PMP-certified program management
Team leadership
Decision-making
Operations management
Certification
2024-Project Management Professional (PMP) – PMI
Timeline
Manager Go-to-market (MTN Enterprise Business)
MTN Nigeria Plc
12.2023 - Current
Data Analyst (MTN Marketing unit)
MTN Nigeria Plc
06.2022 - 03.2023
Customer Service Team Leader
MTN Nigeria Plc
10.2017 - 06.2022
Customer Relationship Officer
MTN Nigeria Plc
09.2015 - 10.2017
Customer Service Representative (Contract staff)
MTN Nigeria Plc
03.2012 - 09.2015
Sales Associate
BankPHB
03.2008 - 03.2010
Class teacher (NYSC)
United Christian School Omi-Adio
03.2008 - 02.2009
Business Analyst
G-KONSULT Limited
01.2002 - 03.2005
MBA - Organizational Leadership
University of South Wales
04.2001 -
Bachelor of Arts - Marketing
The Polytechnic Ibadan
04.2001 -