FUNMILAYO AYENI
Social & Market Research Professional
Lagos
Summary
A dedicated research professional with track record of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges.
Overview
16
16
years of professional experience
8
8
years of post-secondary education
1
1
Language
Work History
Impact Director, New Opportunities
NewGlobe Education
Lagos
07.2021 - Current
- Conducting preliminary research in all new territories globally. Understanding data collection needs and requirements for each new opportunity, which are designed to improve quality of educational content, delivery, and support provided by NewGlobe.
- Leading design and execution of baseline impact evaluation in all new territories. Collecting data on initial academic readiness, identifying potential school or system comparisons, and obtaining essential system, school, teacher, and student characteristics to ensure comprehensive understanding of baseline conditions.
- Led research design and project management of research that feeds into strategy for new government partnerships including state-wide censuses of public primary schools that provided in-depth data about teachers, pupils, and school facilities in more than 3,000 schools across 3 Nigerian states and 300 public primary and government-aided schools in Rwanda.
- Led design and project management of baseline, midline and final evaluation projects within public primary schools in 3 Nigerian states and Rwanda.
Director, Insight Nigeria
NewGlobe Education
Lagos
01.2016 - 06.2021
- Led data collection, analysis and prepared reports for extensive household and community research projects conducted in more than 300 underserved communities
- This research provided insights and fed strategies used by Expansion Director to launch 63 Bridge academies in Lagos, and Osun states
- Headed research design and project management of all quantitative, qualitative research and mixed method projects within organization including focus groups, one-on-one interviews, shadows, in-depth interviews, and more
- Managed team of 18 customer insight associates, ranging from entry-level associates to coordinators, and collaborated extensively with in-country and territory teams at Bridge including expansion, operations, schools, and academics
- Designed coaching, mentoring, and on boarding programs for incoming insight associates and coordinators.
Head of Research
NOI Polls
Abuja
09.2014 - 01.2016
- Managed research design and coordination of all opinion polling and specialized client research projects at NOI Polls. Managed nationwide qualitative, quantitative and mixed method research projects for clients in private, public and development sectors.
- Responsible for delivery all project deliverables including research reports and presentation of research findings to clients and other stakeholders.
- Recruited and managed 40 man research team ranging from entry-level associates to heads of 3 research sub-units: Social, Market and Health. Also conceptualized, launched and trained organization’s nationwide field team, which comprised of 300 contract field workers.
- Overhauled data analysis and research reporting within organization to provide clients with in-depth insights, which were representative of relevant key demographic variables.
- Promoted to lead research team because of strong performance and organizational impact.
Senior Research Executive
NOI Polls
Abuja
01.2012 - 09.2014
- Streamlined research processes to meet tight deadlines for multiple projects.
- Collaborated with leadership team to identify relevant questions and determine best methods of collection.
- Managed nationwide qualitative, quantitative and mixed method research projects for clients in private, public and development sectors.
Research Executive/ Client Relations Officer
MARKET RESEARCH CONSULTANCY
Lagos
01.2010 - 09.2011
- Coordinated research design and project management of nationwide quantitative, qualitative and mixed method research projects for multinational clients including Oando Plc, Coca cola Nigeria Limited and Nigerian Breweries
- Analyzed data from research projects and prepared all research reports and deliverables
- Developed technical and financial client proposals and acted as liaison between research agency and all potential and existing clients.
Market Research Analyst
EUROMONITOR INTERNATIONAL
Lagos
07.2005 - 01.2010
- Conducted primary and secondary research on FMCG markets in Nigeria
- Analyzed data collected and prepared research reports
- Monitored and analyzed Nigerian market players and trends
- Worked remotely with research managers and market sector team leads.
Education
Master of Business Administration -
LAGOS BUSINESS SCHOOL
Lagos, NG 01.2004 - 06.2005
B.Sc. - Physiology
UNIVERSITY oF IBADAN
Ibadan, NG 01.1992 - 06.1998
Skills
Project management
Affiliations
- WimBiz - Associate Member
- Stand to End Rape Initiative – Volunteer
- Chess in Slums – Volunteer
- Child Online Safety Nigeria – Volunteer
- Lagos Food Bank Initiative- Volunteer
- Bridge Multipurpose Cooperative Society - President
Timeline
Impact Director, New Opportunities
NewGlobe Education
07.2021 - Current
Director, Insight Nigeria
NewGlobe Education
01.2016 - 06.2021
Head of Research
NOI Polls
09.2014 - 01.2016
Senior Research Executive
NOI Polls
01.2012 - 09.2014
Research Executive/ Client Relations Officer
MARKET RESEARCH CONSULTANCY
01.2010 - 09.2011
Market Research Analyst
EUROMONITOR INTERNATIONAL
07.2005 - 01.2010
Master of Business Administration -
LAGOS BUSINESS SCHOOL
01.2004 - 06.2005
B.Sc. - Physiology
UNIVERSITY oF IBADAN
01.1992 - 06.1998
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