Folusho Ajayi
Summary
- Led acquisition via Discord, Telegram, social, and referral channels
- Improved onboarding and engagement funnels through testing and feedback
- Launched A/B tests to refine messaging, CTAs, and event formats
- Tracked KPIs (engagement, retention, sentiment) to guide campaign decisions
- Designed growth loops and lifecycle touchpoints to boost retention.
Overview
5
5
years of professional experience
Work History
HEAD OF GROWTH
PENUMBRA LABS ( RADIANT COMMONS )
11.2024 - 07.2025
- Spearheaded growth marketing efforts for Prax wallet, improving wallet downloads and onboarding flow by 30%.
- Collaborated with Product and Marketing to optimize content funnels and educational campaigns.
- Host and manage community livestream events (e.g. game nights), handling both technical production and audience interaction.
- Design visual promotional assets for events and campaigns, enhancing brand engagement.
- Developed and ran engagement experiments across Discord, X (Twitter), and Telegram, increasing user retention by 25%.
- Collaborate with the marketing team to launch and promote key initiatives (e.g. Liquidity Tournament) via strategic campaigns on X (formerly Twitter).
- Monitored KPIs across sentiment, participation, and support ticket volume to refine GTM strategies.
- Escalate user concerns, gather insights, and advocate for the community in internal meetings.
- Represented product at Twitter Spaces
- Advocated privacy in DeFi and educated community on zero-knowledge features
- Designed lifecycle campaigns targeting key touchpoints in the user journey.
- Built feedback loops between marketing, product, and support to streamline user adoption.
- Owned Discord automation and ticketing overhaul using Mava & Zapier
HEAD OF GROWTH
Game 7 DAO
12.2023 - 09.2024
- Owned community growth from 6,500 to 65,000+ members through strategic events, content, and retention initiatives.
- Orchestrated weekly live activations (e.g., Game Nights, AMAs), driving >45% repeat participation.
- Served as a growth liaison, gathering user feedback and converting it into product-facing insights.
- Led experimentation on onboarding flows and gamified retention loops using Discord roles and reward systems.
- Solely managed community operations during the holiday period with zero downtime.
- Provided performance reports based on user behavior, feedback, and support analysis.
LEAD COMMUNITY GROWTH MANAGER & AMBASSADOR
DOPAMINE WALLET, TABI NFT, IKIGAI, BEAR LABS, OUTCAST ACADEMY
07.2020 - 10.2024
- Delivered 24/7 user support and community moderation across 5+ Discord/TG communities.
- Collaborated on growth-focused campaigns with design and product teams.
- Collaborated with teams to translate support issues into actionable fixes.
- Launched onboarding and education flows for 10,000+ new users across multiple Web3 products.
- Led the creation and execution of community engagement strategies to activate and retain members.
- Hosted virtual events to cultivate community bonding and reinforce the project’s culture.
Education
Tools: Intercom, Zendesk, Mava, Zapier, Midjourney, GPT4, No
Data Tools: Dune, Notion, Google Sheets, Mixpanel (basic), T
Discord Automation & Community Ops
Growth Strategy & GTM Execution
Token & Airdrop Incentive Design
Skills
- Community Management
- Engagement & Ops (Guildxyz, Zealy, Notion, Google Forms, Typeform)
- A/B Testing & Conversion Tracking
- Community- led Growth
- Twitter/X Analytics, Dune (basic),Substack, Notion docs, Mirror, Mixpanel
- Project & Campaign Management
- Community & Support Tools ( Mava, Zendesk, Intercom, Discord, Telegram,Slack etc)
- Token & Airdrop Incentive Design
- Event planning & Coordination
- Social Media Management
- Technical Understanding
- Public Speaking & Hosting
- Bot Integration and Automation
- Design & Creative ( Canva, Figma,Image/GIF memes)
- Content Creation
- DAO & Blockchain knowledge
- Lifecycle Campaigns
- Growth Strategy & GTM Campaign
- Execution
- Web Native Marketing & Influencer Collab
Languages
English
Bilingual or Proficient (C2)
French
Beginner (A1)
Timeline
HEAD OF GROWTH
PENUMBRA LABS ( RADIANT COMMONS )
11.2024 - 07.2025
HEAD OF GROWTH
Game 7 DAO
12.2023 - 09.2024
LEAD COMMUNITY GROWTH MANAGER & AMBASSADOR
DOPAMINE WALLET, TABI NFT, IKIGAI, BEAR LABS, OUTCAST ACADEMY
07.2020 - 10.2024
Tools: Intercom, Zendesk, Mava, Zapier, Midjourney, GPT4, No
Data Tools: Dune, Notion, Google Sheets, Mixpanel (basic), T
Discord Automation & Community Ops
Growth Strategy & GTM Execution
Token & Airdrop Incentive Design