Fikayo Ayoola-Giwa
Senior Business Analyst
Dagenham,Essex
Summary
Dynamic and results-driven Senior Business Analyst with 10 years of experience leading digital transformation initiatives across a diverse range of industries, including education, banking, beauty, hospitality, and retail, in both Africa and Europe. Adept at translating complex business needs into actionable strategies, has proven track record of driving process efficiencies, enhancing customer experiences, and delivering innovative digital solutions. Expertise spans cross-functional team leadership, stakeholder management and operating model analysis, with additional proficiency in agile backlog management and retail projects. A proactive and personable professional with a strategic mindset, committed to fostering collaboration and delivering value-driven outcomes. Seeking an opportunity to leverage existing skills in a forward-thinking organization to continue to drive digital innovation and business growth.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Digital Business Analyst
Amoke Skincare Limited
London, UK
1 2024 - Current
- Spearheaded data-driven initiatives, leading to significant improvements in performance metrics e.g. a 67% reduction in abandoned carts.
- Enhanced user experience by conducting thorough research and implementing data-driven improvements leading to 135% increase in website traffic.
- Facilitated cross-functional collaboration to ensure seamless integration of new technologies into existing systems.
Digital Business Analyst
FMA Consulting: Tax Advisory
Lagos
10.2023 - 01.2024
- Elevated brand visibility through 100% rise in social media engagement and conversion rates by spearheading targeted brand identity and website development project.
- Evaluated emerging industry trends to inform strategic decision-making and maintain a competitive edge in the market.
- Improved project outcomes with comprehensive requirements gathering and clear communication among stakeholders.
Project Manager / Business Analyst
Sabor Restaurant
Lagos, Lagos
04.2023 - 10.2023
- Successfully managed multiple work streams simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Negotiated and managed third-party contracts related to project deliverables and secured discounts ranging from 5-15%.
- Effectively managed scope creep by establishing clear boundaries on requested changes while keeping projects aligned with original objectives and budgets.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
- Streamlined procurement process for project materials, reducing wait times and avoiding potential delays. Additionally, employed innovative practices to hedge against FX fluctuations thereby minimising costs of materials.
Digital Business Analyst
Enigen UK
London, UK
07.2022 - 04.2023
- Led large-scale digital transformations with multimillion-pound budgets and global rollouts, designing Oracle eCommerce, sales, marketing, CRM, CPQ, and omni-channel customer experience solutions.
- Facilitated cross-functional collaboration to ensure seamless integration of new technologies into existing systems.
- Improved project outcomes with comprehensive requirements gathering and clear communication among stakeholders.
- Championed process improvements within clients' organizations by identifying inefficiencies in current workflows while proposing viable alternatives grounded in best practices.
- Developed strong relationships with clients, proactively addressing concerns while continuously exceeding expectations throughout project implementation phases.
- Conducted rigorous testing procedures, ensuring optimal performance of digital products prior to launch.
HR / Digital Business Analyst
Phoenix CSS Limited
London, UK
01.2021 - 05.2022
- Delivered actionable insights through comprehensive data analysis, enabling informed decision-making at both the tactical and strategic levels.
- Contributed to the development of long-term digital strategies, aligning organizational goals with market trends and emerging technologies.
- Identified opportunities for cost savings by analyzing resource allocation across various projects and reallocating as necessary for maximum efficiency. Led to 15% reduction in personnel expenses.
- Optimized customer journeys through diligent tracking, analysis, and recommendations for improvement based on user behaviour patterns leading to 100% improvement in employee satisfaction ratings.
Product Business Analyst
PwC Nigeria: Deals Advisory
Lagos, Lagos
02.2018 - 12.2020
- Defined, developed, deployed, and tested solutions across eCommerce, personal care, agriculture, financial services, and telecommunications.
- Performed gap analysis between existing systems or processes and desired state, identifying areas for improvement or enhancement.
- Collaborated closely with stakeholders to identify opportunities for process improvements and drive continuous innovation in the organization.
- Supported mobile app development projects by defining clear requirements and effectively communicating them to technical teams. App achieved rating of 4.5/5 stars on App Store.
- Reduced costs by 25% through meticulous budget management and cost-benefit analysis for each project phase.
- Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures.
Business Analyst
Central Bank of Nigeria: Bank Operations
Lagos, Lagos
10.2014 - 07.2017
- Analyzed 10 years worth of data to identify root causes of problems and recommend corrective actions.
- Performed gap analysis between existing systems/processes and desired state, identifying areas for improvement
- Strengthened regulatory compliance by updating application processes for licensing of Other Financial Institutions, in line with new industry standards and legislation.
- Interacted with internal and external customers to understand business needs and translate into requirements and project scope.
Program Manager
Havilah Prospects: Operations and Apprenticeship Program
London, UK
08.2010 - 10.2014
- Minimised operating expenses through collaboration with business leadership to set priorities based on business needs, resource capacity and risk exposure.
- Established strong relationships with key stakeholders, ensuring support for program initiatives including year on year increase in government funding.
- Built teams to address project goals and objectives for multiple projects.
- Addressed and resolved technical, financial, and operational concerns by working with team members and directors.
- Conducted comprehensive program evaluations, identifying areas for improvement and recommending actionable solutions.
Education
Bachelor of Science - Business Studies
City University of London (Bayes Business School)
London 09.2004 - 07.2008
Skills
Analytical & Problem Solving
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
PRINCE2 Practitioner
Timeline
Digital Business Analyst
FMA Consulting: Tax Advisory
10.2023 - 01.2024
Project Manager / Business Analyst
Sabor Restaurant
04.2023 - 10.2023
Digital Business Analyst
Enigen UK
07.2022 - 04.2023
HR / Digital Business Analyst
Phoenix CSS Limited
01.2021 - 05.2022
Product Business Analyst
PwC Nigeria: Deals Advisory
02.2018 - 12.2020
Business Analyst
Central Bank of Nigeria: Bank Operations
10.2014 - 07.2017
PRINCE2 Practitioner
08-2010
Program Manager
Havilah Prospects: Operations and Apprenticeship Program
08.2010 - 10.2014
Bachelor of Science - Business Studies
City University of London (Bayes Business School)
09.2004 - 07.2008
Digital Business Analyst
Amoke Skincare Limited
1 2024 - Current
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