Fidelis AITAN
Sales Leader
Wuse
Summary
A result-oriented and enthusiastic Sales Director, offering over 2 decades commendable work experience, spanning across the Agribusiness, insurance, FMCG & Retail sectors; an aggressive, “fearless” cold-caller and expert presenter, negotiator and deal- closer, with proven track record for indelible contribution to record-setting sales figures, territory expansion and new accountdevelopment,offeringanunderstandingofthesalescycleprocessandremainsfocusedoncustomersatisfaction throughout all stages; self-motivated, with the ability to excel in a fast-paced, culturally diverse environment, communicate effectively at all levels, manage competing priorities, and adapt readily to new challenges.
Overview
22
22
years of professional experience
Work History
National Sales Manager
H&W RICE COMPANY LIMITED
08.2022 - 06.2023
- Drive sales of H&W's products with the view of growing the brand and profitable margins for the company
- Draw and oversee the implementation of the sales strategy of the company to maintain brand presence in the market
- Drive the effective management of all marketing strategies and plans for the brands
- Optimize distribution model for a sustainable RTM for H&W rice products
- Drive and manage the process of Direct to Retail
- Build & maintain mirror structure with Key Accounts and drive JPBs for the company
- Strategy & management of wholesale to increase visibility and speed to market
- Drives sales capability development, deploy management tools, work tools, templates and trainings for the sales team
- Responsible for structure and Sales Operating Processes (SOP).
National Business Development Manager / Head Client Services
WHEELS AFRICA
01.2021 - 07.2022
- Deliver frameworks for the creation of business development plans for individual trade partners
- Create and manage an annual business development plan
- Pro-actively identify new and different business opportunities to provide increased sales
- Design an effective system to ensure the team provides accurate reports on existing and new business opportunities
- Undertake a commission review on an annual basis to ensure sales reflect commission levels
- Identify and develop new products and business opportunities with identified key target agents
- Assist in the development of the annual budget and ensure all expenses are managed
ASSOCIATE DIRECTOR
LEADWAY ASSURANCECOMPANY LIMITEDMARCH
01.2017 - 12.2020
- Positioned to lead the retail team, set deliverables, drivers, and right retail infrastructure
- Generating new insurance business portfolios nationwide
- Drive product sales by establishing contacts & developing relationships with prospects
- Managing & implementing company's business plan, outlining key initiatives associated with revenue growth, profitability, and expense control
- Grow, deepen, and sustain awareness of market behavior and competitive trends with adequate response
- Identify product improvements or new products by remaining current on industry trends, market activities and competition.
REGIONAL SALES MANAGER
SYNGENTANIGERIALIMITED
07.2014 - 11.2015
- Manage the regional sales team by providing leadership that ensures proactive communication, fosters transparency and teamwork, setting of individual sales targets/KPIs, monitoring of the results, providing feedback and guidance
- Develop and implement a regional operational plan with trade programs customized for the realities of the region
- Drive the achievement the revenue and volume objectives for the region
- Ensure the implementation of ‘in-store’ sales fundamentals in the assigned region, including distribution, coverage, visibility, and retail pricing objectives
- Provide market intelligence input (trends, competitors analysis, constraints, value chain evolution)
BUSINESS DRIVER
CHISCO GROUPNIGERIA LIMITED, WESTAFRICA
10.2016 - 02.2017
- Responsible for business leadership of all the subsidiaries which form the conglomerate via:
- Strategy &Structure
- New Business Development
- Process &People
CHISCO GROUP OF COMPANIES LIMITED
01.2016 - 01.2017
- Brokered relationship between Chisco Haulage Limited and Coca-Cola, Honeywell and Guinness Nigeria Plc
- Reducedoperationalcostby10% in Chisco Transport Limited, by reducing overlapping functions, monitored daily expenses
- Introduced the Assessment Centre method of recruitment, to help in identifying talents with suitable competencies.
SENIOR CONSULTANT/HEAD OF SALES & MARKETING
HARDENSOFT HOSPITALITIESVENTURESLIMITED
10.2013 - 07.2014
- Drive the achievement of the company-wide sales target
- Lead business development meetings with clients and take decisions on behalf of the company
- Give direction towards company-wide achievement of business goals
- Achievement of customer expectation and needs, thereby creating Top of Mind (TOM) relationship with customers.
HARDENSOFT HOSPITALITIES VENTURES LIMITED
01.2013 - 01.2014
- Expanded the business purview of Hardensoft Hospitalities from on-site catering to hotel management
- Grew revenue from average of N70million to N300million
- Growth of over300%
- Coached 3 Customer Service Managers to ‘ready now’ status for next level in my succession plan scheme
- Pioneered Salesmanship for Syngenta across the North-West region
- Developed and drove presence and availability for Syngenta products in the highly competitive and price-driven agrochemical market
- Got a promotion within the first six months of resumption as recognition for my efforts and delivery.
AREA SALES MANAGER
GUINNESS NIGERIA PLC
01.2012 - 01.2013
- Achieved 103% of sales target and 27% growth on previous year performance
- Recommendedandmanagedthecreationof6additionalsalesroutes(Jos-3,Gombe-1,Kafanchan-1andMangu- in Jos Sales Area leading to increased sales productivity
- Recipient of Area Managers’ trip to South Africa (representing Jos Division) for Brand Guinness sales in the Fly with Eagles promotional project
- Conceptualized and implemented the Outlet Redemption Plan Project for the purpose of owning 20% of the trade which will deliver 80% of volume
- Coached and grew 4 Retail Development Managers (RDMs) to become Area Sales Managers
- Divisional Champion for Individual Capability Assessment Tool (ICAT)
- GUINNESS NIGERIA PLC AS DIVISIONAL DISTRIBUTOR DEVELOMENT MANAGER
DISTRIBUTOR DEVELOPMENT MANAGER
GUINNESS NIGERIA PLC
07.2011 - 06.2012
- JOS DIVISIO – JOS, MAKURDI & YOLA)
- Drive the achievement of profitable Volume & distribution targets by managing distributors to agreed stock levels/target volume
- Development, tracking, deployment of distributor infrastructure
- Lead, coach and manage Business Development Managers as direct reports so that they feel supported, valued, and equipped to deliver great performance and achieve their growth aspiration
- Support distributor to develop Annual Business Plan, P&L and ensuring optimal financial health of distributors
SALES MANAGER
COCA, HELLENIC COMPANY LIMITED
COLA
01.2006 - 01.2007
- Coached and grew 3 Supervisors to managerial level (NBC Plc Maiduguri)
- Sustained market share for Coca-Cola products at 93.5% in Maiduguri commercial territory.
REGIONAL KEY ACCOUNTS MANAGER
COCA, HBC LIMITED
COLA
11.2007 - 06.2011
- Achievement of Key Accounts Volume Targets
- Positioning NBC products across category in key accounts
- Facilitation and management of Exclusivity and Merchandising Agreements
- Leading and coaching Business Development Management (Key Accounts).
STATE SALES MANAGER
CHRIS PARKES MARKETING SOLUTIONS LTD
09.2005 - 08.2006
- Coordination of awareness creation and promotional activities for client’s brands
- Management of state promo team
- Event planning, management & direct selling.
AREA OFFICE
BRITISH AMERICAN TOBACCO NIGERIA LTD
04.2003 - 04.2005
CHANNEL DEVELOPMENT REPRESENTATIVE
BRITISH AMERICAN TOBACCO NIGERIA LIMITED
01.2003 - 01.2005
- Pioneered Channel Development role in Sokoto Area and recruited 40 outlets in 8months
- Pioneered the creation of HoReCa dedicated DSD in Sokoto, leading to 135% increase in sales volume
- Initiated the HoReCa Bar Staff Loyalty program replicated pan-Nigeria
- Initiated and executed the visibility project ‘Smoking Suya’: Tailor-made branding creating brand equity for
- Rothmans King Size in all notable Suya spots
- Created the DSD training module in Pidgin English to train DSD reps with educational deficiency
- Signed exclusivity contracts with 3 strategic customers with ninety-seven (97) students as beneficiaries.(2010).
- Groundbreaking of HoReCa channel activities in Sokoto, Zamfara and Kebbi territories
- Identification, classification, and development of HoReCa outlets
- Branding of outlets by their brand/segment classification
- Direct sales into HoReCa outlets.
Chief Business Officer
DreamWorks Systems Solutions Limited
10.2023 - Current
Education
License to Sell (LTS) - undefined
2012
Brand Passion Series - undefined
2012
Key Accounts Management I-Foundation (Vienna. Austria - undefined
March,2008
Key Account Management II-Finance, Category Management - undefined
Czech Republic
May,2008
Management III-Negotiations - undefined
June,2008
Category Management Training –SMEEP Consultants - undefined
NBC Training School
July2009
Passion 2 Lead Training - undefined
Institute of Leadership Manpower
September,2009
Management Development (ILMMD) - undefined
Chartered Insurance Institute of Nigeria
2023
2020
Doctorate Degree - Leadership & Business Policy
Ph.D - Honoris
Certificate in Insurance - undefined
Regenesys Business School, SMDP
National Open University of Nigeria (NOU)
2018
PGD - Business Administration
2016
Advanced Diploma - Computer Literacy
Oral Consult Computers
2002
HND - Business Administration
Kaduna State Polytechnic
1999
Skills
- Strategic Sales/Marketing
- Distributor Management
- Key Account Management
- People Management
- FMCG
- Selling &Negotiation
- Retail Sales Operations
- Strong Business Acumen
- Business Development
- Agribusiness
- Strategic Orientation
- Market Intelligence
- Sales Forecasting
- Customer Relationship Management
Affiliations
Fellow, Institute of Certified Sales Professionals(FCSP)
Fellow, Institute of Business Development(FBDI)
Distinguished Fellow, Institute of Leadership Manpower & Management Development (DFILMMD)
Professional Training
High Performance Coaching (HPC) -2013
Standards of Excellence for Sales Leadership (SOE) -2013
Work Preference
Work Type
Full TimeWork Location
HybridImportant To Me
Career advancementCompany CultureWork-life balancePersonal development programsHealthcare benefitsWork from home optionPaid time offTeam Building / Company RetreatsStock Options / Equity / Profit SharingWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Languages
English
Advanced (C1)
Yoruba
Advanced (C1)
Hausa
Upper intermediate (B2)
Certification
Fellow, Institute Certified Sales Professionals.
Fellow, Institute of Business Development.
Distinguished Fellow, Institute of Leadership Manpower and Management Development.
Timeline
Chief Business Officer
DreamWorks Systems Solutions Limited
10.2023 - Current
National Sales Manager
H&W RICE COMPANY LIMITED
08.2022 - 06.2023
National Business Development Manager / Head Client Services
WHEELS AFRICA
01.2021 - 07.2022
ASSOCIATE DIRECTOR
LEADWAY ASSURANCECOMPANY LIMITEDMARCH
01.2017 - 12.2020
BUSINESS DRIVER
CHISCO GROUPNIGERIA LIMITED, WESTAFRICA
10.2016 - 02.2017
CHISCO GROUP OF COMPANIES LIMITED
01.2016 - 01.2017
REGIONAL SALES MANAGER
SYNGENTANIGERIALIMITED
07.2014 - 11.2015
SENIOR CONSULTANT/HEAD OF SALES & MARKETING
HARDENSOFT HOSPITALITIESVENTURESLIMITED
10.2013 - 07.2014
HARDENSOFT HOSPITALITIES VENTURES LIMITED
01.2013 - 01.2014
AREA SALES MANAGER
GUINNESS NIGERIA PLC
01.2012 - 01.2013
DISTRIBUTOR DEVELOPMENT MANAGER
GUINNESS NIGERIA PLC
07.2011 - 06.2012
REGIONAL KEY ACCOUNTS MANAGER
COCA, HBC LIMITED
11.2007 - 06.2011
SALES MANAGER
COCA, HELLENIC COMPANY LIMITED
01.2006 - 01.2007
STATE SALES MANAGER
CHRIS PARKES MARKETING SOLUTIONS LTD
09.2005 - 08.2006
AREA OFFICE
BRITISH AMERICAN TOBACCO NIGERIA LTD
04.2003 - 04.2005
CHANNEL DEVELOPMENT REPRESENTATIVE
BRITISH AMERICAN TOBACCO NIGERIA LIMITED
01.2003 - 01.2005
License to Sell (LTS) - undefined
Brand Passion Series - undefined
Key Accounts Management I-Foundation (Vienna. Austria - undefined
Key Account Management II-Finance, Category Management - undefined
Czech Republic
Management III-Negotiations - undefined
Category Management Training –SMEEP Consultants - undefined
NBC Training School
Passion 2 Lead Training - undefined
Institute of Leadership Manpower
Management Development (ILMMD) - undefined
Chartered Insurance Institute of Nigeria
Doctorate Degree - Leadership & Business Policy
Ph.D - Honoris
Certificate in Insurance - undefined
Regenesys Business School, SMDP
National Open University of Nigeria (NOU)
PGD - Business Administration
Advanced Diploma - Computer Literacy
Oral Consult Computers
HND - Business Administration
Kaduna State Polytechnic
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