FEYI OLADIPO
Ontario,Totonto
Summary
Experienced marketing professional with 6 years of expertise and a proven track record in marketing strategy, content strategy, and stakeholder management. Aiming to leverage extensive marketing experience to drive engaging campaigns and contribute to organizational growth.
Overview
6
6
years of professional experience
Work History
Product Marketing Lead
BRASS
03.2022 - Current
- Develop and execute go-to-market strategies for the mobile banking app, driving increased visibility and adoption.
- Collaborate with agencies to create comprehensive brand guide capturing brand strategy and visual identity.
- Create content plans for social media calendars and company blog, tailored to educate and engage target audience.
- Manage cross-functional relations among internal teams, agencies, and vendors to ensure seamless execution.
- Develop retention strategies and create tailored content to support them.
- Use customer surveys and market research to create targeted content to close knowledge gap.
- Provide creative direction and copies for marketing campaign assets, ensuring alignment with our brand messaging.
- Utilize tools like Google Analytics to track content performance and website traffic.
- Conduct competitive analysis to identify opportunities for benchmarking & content creation opportunities.
- Develop and manage marketing budgets proficiently.
- Establish and nurture partnership opportunities for broader campaign penetration.
- Craft and optimize UX copy for the mobile app and website, elevating user experience.
- Strategically execute and optimize social media advertising campaigns, targeting our user segments through ads.
- Monitor trends in social media, industry, and competitive landscape to create new material.
Team Lead, Client Service
ANAKLE
06.2021 - 02.2022
- Supervised team of 6 comprising junior and senior account managers.
- Managed cross-functional relations between internal teams and clients, ensuring seamless communication.
- Conducted team training to bridge knowledge gaps and enhance service quality.
- Mentored junior account managers in developing skills which improved their competence and output.
Senior Client Service Manager
ANAKLE
02.2019 - 05.2021
- Cultivated relationships with brands, consistently delivering high-quality marketing solutions.
- Led ideation sessions, planned marketing solutions, and managed project timelines.
- Developed GANTT Charts for projects to effectively assign tasks and track progress.
- Conducted in-depth market research to communicate brand value propositions effectively.
- Supervised projects from inception to execution, including social media campaigns and events.
- Developed campaign documents, client contracts, and third-party agreements.
Client Success Assurance Associate
WORKFORCE GROUP
03.2018 - 01.2019
- Managed key accounts, achieving revenue growth and strong client relationships.
- Facilitated comprehensive Learning Management System (LMS) walkthrough sessions for clients, providing intuitive navigation, guidance and support.
- Conducted research to prioritize product features for upgrades, aligning with educational needs.
- Leveraged client feedback to enhance our LMS, ensuring client satisfaction.
- Facilitated focus groups to gather feedback and enhance product viability.
- Attended networking events to meet new prospects and expand business opportunities through partnerships.
Content Developer and Instructional Designer
WORKFORCE GROUP
08.2017 - 03.2018
- Created interactive e-learning courses addressing business ethics and organizational management.
- Produced modules for e-onboarding programs in collaboration with management personnel.
- Developed assessments and user polls to evaluate course effectiveness, resulting in content revisions aimed at achieving student learning goals.
Education
Certificate in Professional Marketing -
Chartered Institute of Marketing
United Kingdom2020
Fundamentals of Digital Marketing - Marketing
Grow With Google
Lagos, Nigeria2020
B.Sc. - Mass Communication
Babcock University
Ogun State2016
Skills
- Storytelling
- Project management
- Written & verbal communication
- Marketing strategy
- Problem-solving
- Leadership
- Organization & time management
- Relationship management
Key Accomplishments
- Spearheaded numerous photography and videography campaigns from talent sourcing to content creation - Brass, 2022 - 2023.
- Oversaw the end-to-end production of our launch commercial from ideation to script writing to post-production - Brass, 2022.
- Secured United Nations Development Program account and led women empowerment video campaigns - Anakle, 2021.
- Directed "Get on Flutterwave" campaign, boosting SMEs on Flutterwave's online store from 5,000 to 17,000 within 3 months - Anakle, 2020.
- Orchestrated Sterling Bank's 2020 Social Media Week session, achieving 6.6M+ reach, 1B impressions, and 383K website clicks - Anakle, 2020.
- Oversaw 'White Walker' Johnnie Walker campaign, achieving 51.95M impressions, 17.5M reach, and 1.82M engagement. Anakle - 2019.
Timeline
Product Marketing Lead
BRASS
03.2022 - Current
Team Lead, Client Service
ANAKLE
06.2021 - 02.2022
Senior Client Service Manager
ANAKLE
02.2019 - 05.2021
Client Success Assurance Associate
WORKFORCE GROUP
03.2018 - 01.2019
Content Developer and Instructional Designer
WORKFORCE GROUP
08.2017 - 03.2018
Certificate in Professional Marketing -
Chartered Institute of Marketing
Fundamentals of Digital Marketing - Marketing
Grow With Google
B.Sc. - Mass Communication
Babcock University
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