Summary
Overview
Work history
Education
Skills
Languages
Custom
Affiliations
Personal Information
Timeline
Generic
FELIX ADESOYE

FELIX ADESOYE

Ogba, Lagos,Nigeria

Summary

Accomplished professional with extensive expertise in sales management, marketing & communication strategies, and business development. Proven track record in branding, leadership, and sponsorship evaluation. Adept at negotiation, social media marketing, trade shows, and corporate events planning. Demonstrates strong management skills with proficiency in media relations, strategic planning, budgeting, market research, and competitor analysis. Skilled in advertising, promotional campaigns, social media integration, digital integrations using PowerBI, SAP and Syspro Softwares. Exceptional team building abilities complemented by excellent communication and interpersonal skills. Career goals include leveraging extensive experience to drive organisational growth and innovation.

Overview

23
23
years of professional experience

Work history

Sales Manager , Lagos

International Breweries PLC
Lagos, Nigeria
01.2022 - Current
  • Company Overview: Ab-Inbev
  • Conducted regular market assessments to stay current on trends and maintain readiness for changes.
  • Manage customer’s accounts, debt ageing, credit status and recommend necessary actions where necessary
  • Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
  • Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
  • Ensure achievement of monthly, quarterly and annual sales volume targets and growth plans by customer
  • Planning and implementing wholesale and retail strategies to win share of table, pocket and overall market share
  • Monitor retail liquor pricing (RRP) and maintain product quality up to company standard
  • Monthly analysis / Quarterly formal reviews of distributor performance and action plan implemented. Measure distributor financial performance/profitability
  • Implement national, regional and ad-hoc promotional activity across customer categories
  • Effective cost management and budget utilization for optimum results.
  • Boosted gross margin percentages by initiating cost-saving measures.
  • Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
  • Forged strategic partnerships with stakeholders for profitable outcomes.
  • Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
  • Oversaw planning and execution of targeted sales and marketing strategies.
  • Customized promotional strategies to meet needs of different clients, products and services.
  • Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.

District’s Distributor Manager

International Breweries
Lagos, Nigeria
11.2019 - 12.2022
  • Company Overview: AbInbev
  • Achieved higher sales targets by motivating distributors and implementing incentive schemes.
  • Amplified brand visibility by establishing distributor networks across various regions.
  • Market penetration achieved by identifying new distribution opportunities in untapped areas.
  • Analyse customer’s orders, sales and forecast purchases based on trends, capacity and district’s trade potentials
  • Plan district’s sell-in strategy and sales promotions using appropriate tools such as Tactical Playbook and cashbook
  • Propose and coordinate distribution strategy and action plan to correct or continuously improve distribution execution, assure effectiveness and efficiency of delivery schedule routing.
  • Ensure distributors’ logistics infrastructure is aligned with company requirements by monitoring & reporting fleet conditions and capacity in order to better serve the outlets
  • Competitor strategy in each Distributor’s area collated and communicated
  • Monthly analysis / Quarterly formal reviews of distributor performance and action plan implemented. Measure distributor financial performance/profitability
  • Coordinate business meetings with Sale’s team to review KPI’s reports, define action plan towards sales volume growth, trade terms initiatives.
  • AbInbev
  • Secured consistent product availability by efficiently managing inventory levels.

Regional Trade Marketing Manager

International Breweries
Lagos and West, Nigeria
01.2018 - 10.2019
  • Company Overview: AbInbev
  • Developed successful trade marketing strategies by analysing market trends and consumer behaviour.
  • Improved brand visibility through creative in-store promotions and effective point-of-sale displays.
  • Partnered with advertising agencies for the development of impactful ad campaigns.
  • Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable partnerships and increased growth.
  • Responsible for market and brand development activities in 3 states - Lagos, Ogun and Oyo states
  • Creating and executing trade marketing plan to drive brand awareness, induce consumption and trials across product categories
  • Managing and motivating sales team to ensure excellence in execution by trade channel
  • Reporting on data and industry trend relating to trade categories, developing strategies to defend market share, growth and expansion
  • Drive price compliance through various initiatives such as POC communication, outlet incentives and sales orientation
  • Developing and overseeing region specific trade marketing plan using data and shopper insights to provide recommendations to drive category distribution.
  • Spearheaded rebranding initiatives to boost brand awareness and realign marketing collateral with client values and mission.
  • Implemented innovative and strategic solutions to mitigate complex marketing and campaign performance challenges.
  • AbInbev

Events and Promotions Manager

Pabod Breweries
03.2016 - 12.2017
  • Company Overview: AbInbev
  • Plan BTL [all brands] promotions, events and activate by brand – per plan and completing consolidated [all brands] activity calendar
  • Execution of all activities as per plan/ on schedule and sending out weekly activity plan ahead of schedule to Management
  • Evaluate all promotions/events and publish report-Weekly. Measure effectiveness and optimize
  • LOS done and communicated [3D-“how good looks like” by channel type to serve as a guide for Reps
  • Agree focus brands/activity per quarter and incentivize Sales Teams to achieve plan
  • Regular interactions with Brand Marketing team to ensure alignment.
  • AbInbev

Marketing Projects Consultant

Automedics Limited
Lagos
07.2015 - 02.2016
  • Conceptualization, design and implementation of experiential strategies to promote the Automedics brand.
  • Providing Media relations and management strategies where necessary. Plan, advise and implement product/services launch by liaising with the COO
  • Oversee production of marketing collaterals to ensure conformity to standards and liaising with relevant partners, vendors and strategic sponsors on events. Managing budgets and presentation of post-event reports.

National Marketing Manager

R.T. BRISCOE NIGERIA PLC
Lagos, Nigeria
01.2006 - 07.2015
  • Briefing Agencies creatively towards the development of concepts and ensuring quality production in order to achieve corporate objectives while complying with both local requirements and international quality standards.
  • Established strategic partnerships with key stakeholders, leading to new business opportunities.
  • Planning and Implementation of sales/marketing strategy through successful PR, social media/digital campaign plans on several platforms.
  • Providing return on investment (ROI) analysis of all marketing campaigns and sales activities.
  • Measuring customer’s impulse and feedback by designing market and marketing research concepts and activities.
  • Analysing marketing metrics to identify cause effect relationship between marketing actions and financial outcomes for increased profitability.
  • Collaborating with other business units to plan, develop and implement cross-sell programs to deepen customer relationships.
  • Planning, implementing and monitoring the effectiveness of Press Releases, Press Conferences and media parleys.
  • Participating in the planning and coordination of R.T. Briscoe's sponsorship events including preparation of event plans/programmes, communication plans, media material, venue selection and post-event evaluation.
  • Liaising with relevant agencies to ensure effective execution of all sponsorship activities geared towards enhancing the company's brand image and visibility.

Customer Sales Officer (Management Trainee)

R.T. BRISCOE NIG. PLC
, Nigeria
10.2003 - 12.2005
  • Worked Directly with the Managing Director (MD)
  • Attracts potential customers by answering product and service questions; suggesting information about other products and services.
  • Opening and maintaining customer accounts by recording account information.
  • Resolves product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.
  • Recommends potential products or services to management by collecting customer information and analyzing customer needs.
  • Preparing product and service reports by collecting and analyzing customer information and contributing to team effort by accomplishing related results as needed.
  • Follow communication procedures, guidelines and policies.
  • Liaised with Media house and communication Agencies.
  • Carried out Motor Sales – Stock Budgeting & Vehicle Sales, Periodic Reports and other assignments from the MD.

Head, Markets & Logistics

WATERPOT LIMITED
Festac Town, Nigeria
05.2003 - 09.2003
  • Carried out Market Development, Market Survey
  • Supervised Bulk Water Delivery and Table Water Salesmen
  • Responsible for Field reports and Customer Care.

Sales/Accounts Officer

STELIZ LIMITED
Ilorin, Nigeria
01.2002 - 12.2002
  • Company Overview: Distributor SKD, Nigerian Breweries
  • Daily Field Sales Supervision, Prepared Daily Accounts
  • Daily Sales Recording, Salesmen’s Account
  • Daily Stock Reconciliation and Daily cash Lodgments.
  • Distributor SKD, Nigerian Breweries

Education

Doctor of Business Administration - International Business Management

Lagos State University
Lagos
05.2024 -

Master in Diplomacy and Strategic Studies - Diplomacy and Strategic Studies

University of Lagos
Akoka, Lagos
01.2012 - 04.2014

Master in Business Administration - Marketing Management

Lagos State University
Ojo, Lagos
10.2004 - 09.2006

Bachelor of Science - Marketing

Imo State University
Owerri, Imo State

Higher National Diploma - Marketing

Federal Polytechnic, Offa
Offa, Kwara

Skills

  • Sales Management
  • Marketing & communication strategies
  • Business development
  • Branding
  • Leadership
  • Sponsorship Evaluation
  • Negotiation
  • Social media marketing
  • Trade shows
  • Corporate events planning
  • Management skills
  • Media Relations
  • Strategic Planning
  • Budgeting
  • Market Research
  • Competitor Analysis
  • Advertising
  • Promotional Campaigns
  • Social Media
  • Digital Integrations
  • CorelDraw
  • Syspro Software
  • Team Building
  • Communication
  • Interpersonal Skills
  • Conflict Resolution
  • Problem Solving Skills

Languages

English
Yoruba

Custom

  • Traveling
  • Networking
  • Reading Newspapers and Magazines
  • Watching documentaries

Affiliations

  • Traveling, internet surfing, attending business events

Personal Information

  • Nationality: Nigerian
  • Place of birth: Lagos

Timeline

Doctor of Business Administration - International Business Management

Lagos State University
05.2024 -

Sales Manager , Lagos

International Breweries PLC
01.2022 - Current

District’s Distributor Manager

International Breweries
11.2019 - 12.2022

Regional Trade Marketing Manager

International Breweries
01.2018 - 10.2019

Events and Promotions Manager

Pabod Breweries
03.2016 - 12.2017

Marketing Projects Consultant

Automedics Limited
07.2015 - 02.2016

Master in Diplomacy and Strategic Studies - Diplomacy and Strategic Studies

University of Lagos
01.2012 - 04.2014

National Marketing Manager

R.T. BRISCOE NIGERIA PLC
01.2006 - 07.2015

Master in Business Administration - Marketing Management

Lagos State University
10.2004 - 09.2006

Customer Sales Officer (Management Trainee)

R.T. BRISCOE NIG. PLC
10.2003 - 12.2005

Head, Markets & Logistics

WATERPOT LIMITED
05.2003 - 09.2003

Sales/Accounts Officer

STELIZ LIMITED
01.2002 - 12.2002

Higher National Diploma - Marketing

Federal Polytechnic, Offa

Bachelor of Science - Marketing

Imo State University

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FELIX ADESOYE