Jesulayomi Omotosho

Product Lead, Business Analyst & Business Developer.

• I oversaw products developments of a SaaS product as Technical Product Manager and Product Marketing Specialist, collaborating closely with cross-functional teams including product designers, developers, marketing, and sales.
• I developed pricing models and structures.
• I identified, tracked and analyzed key business and product metrics. Analyzed market share data and growth metrics to evaluate competitive positioning and market penetration, establishing unique selling propositions that differentiated the SaaS product.
• I led the launch strategy for the SaaS product, orchestrating stakeholder meetings to ensure alignment and successful product introduction.
• I functioned in the position of product lead and coordinated conception, development, design and delivery of digital products.
• Conducted product demos for high-value clients, generating over $30,000 in revenue prior to official product launch.
• I conducted and participated in product partnership meetings and demos.
• I worked with analytics tools such as ZOHO Pagesense and Google Analytics 4 (GA4) to gather valuable insights into user behavior and guide product enhancements.

• Performed soft launch activities that got the product into the hands of limited customers to facilitate usage and collect data for improvement
• Conducted product discovery activities, identifying opportunities and developing solutions which guided the product development
• Gathered competitive intelligence, business intelligence, market trends, product roadmap, customer interviews, etc
• Oversaw the development of the product and developed launch plan, beta program, and marketing strategies
• Continued product discovery at every stage of the product
• Worked cross-functionally to ensure common language from the development stage to the GTM execution stage.

• Product marketing manager; Brand specialist
• Developed effective Go-To-Market plans together with a relaunch plan to re-introduce a current product to existing and new markets with a keen focus on product-led growth.
• Executed a thorough product marketing plan that led to a recorded 1800% higher engagement and 130% app installations above our expected results
• Improved customer journey experience through email marketing campaigns and app optimization that increased email open and click-through rates by 15% user experience by 50%
• Applied conversion rate optimization methods to attain a 70% growth in new user registration across the various social media platforms and app.
• Gained strong leadership skills by managing projects from start to finish.
• Worked effectively in fast-paced environments.
• Proven ability to develop and implement creative solutions to complex problems.
• Exercised leadership capabilities by successfully motivating and inspiring others.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively with stakeholders.

• Performed the role and activities of product management and product marketing management
• Created product and marketing requirements documents
• Communicated ideas, plans, and strategies with key stakeholders
• Conducted product discovery activities, identifying opportunities and developing solutions which guided the product development
• Gathered competitive intelligence, business intelligence, market trends, product roadmap, customer interviews, etc
• Oversaw the development of the product and developed launch plan, beta program, and marketing strategies
• Continued product discovery at every stage of the product
• Worked cross-functionally to ensure common language from the development stage to the GTM execution stage.

• Managed all social media platforms through the use of various tools which improved the functionality of the platforms
• Managed all paid ads and promotions from the company across all social media platforms and optimized the media ad spend for the company
• Deployed ads on platforms like Facebook, Instagram, Linkedin which generated results even during the A/B test phase and generated quality leads for the company
• Revived the email marketing process of the company through sophisticated and professional tools like LinkedIn Sales Navigator, Kloser, Sender, etc
• Conducted a thorough website audit for the company and also social media audit to identify various issues affecting the virtual spaces of the company
• Reviewed the S.E.O standing of the company's brand.