FATUS OLADAYO OLUSANYA
37, Ambest Street Kwamba, Suleja,Niger State
Summary
Proven track record in driving business growth and market penetration for FrieslandCampina WAMCO Nigeria PLC, leveraging skills in trade marketing and strategic planning. Expert in nurturing team collaboration, boosted territory revenues by 10% through innovative sales strategies and performance management, underscoring a commitment to results and business retention.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Customer & Territory Sales Manager
FrieslandCampina WAMCO Nigeria PLC
07.2019 - 12.2023
- Managed consistent revenue streams by serving accounts regularly, recommending new strategies and solutions to meet changing business needs to deliver incremental sellout of 15% Vs PY.
- .Cemented business footprint in the North-central Nigeria market, developing business from the ground up and optimizing marketing strategies to grow accounts.
- ·Achieved quarterly sales goals with the diligent pursuit of new customers to drive the penetration of FCW products.
- Boosted revenues across the territory with creative sales approaches
Promo Coordination Manager , Trade Marketing
FrieslandCampina WAMCO Nigeria PLC
01.2017 - 06.2019
- Developed visibility strategies for new product introduction in the North Central division by ensuring physical availability to win in the market.
- ·Mapped out strategies to counter all competitors' activities against FCW products by proactively organizing activations in open markets.
- Coordinated 14 merchandisers to drive mental visibility of FCW products on primary and secondary shelves and increased market share by 2%,
- Drove activation of D2S activation at the periodic markets to drive availability, visibility, and accessibility and drove incremental sales by 10% in the North Central division.
Retail Distribution Sales Manager
FrieslandCampina WAMCO Nigeria PLC
10.2015 - 12.2016
- ·Developed retail coverage strategy in assigned territory to drive penetration for FCW products.
- ·Recruited and managed a secondary sales force toward achieving sellout objectives and grew YOY by 10%.
- Drove availability, visibility, and accessibility for all FC WAMCO products
- Harnessed bottom-of-the-pyramid SKUs, winning more market share in secondary towns in Niger State.
- Ensured retail intelligence reports daily across my assigned territory.
Van Sales Representative
FrieslandCampina WAMCO Nigeria PLC
03.2009 - 10.2015
- Ensured product availability, visibility and accessibility of FCW in all relevant retail outlets to win in trade.
- ·Supported sales manager in the delivering monthly sellout target by locking retailer's funds in the first 2 weeks of the month.
- Implemented daily reconciliation of customer's accounts.
- ·Ensured must have products was available in all relevant retail outlets in my sales territory.
- Executed point of purchase deployment in my sales territory to create mental availability and top of mind awareness of FCW products.
- Shared report is shared at on daily operations with Regional Sales manger.
- Weekly update of market intelligent information for strategic decisions.
Education
HND -
Federal Polytechnic Offa
Kwara State, Nigeria01.2007
Skills
- New Account Development
- Performance Management
- Business growth and retention
- Trade marketing
- Territory Management
- Sales Tracking
- Strategic Planning
- Staff Development
- Deal Closing
- Teamwork
Certification
Data Driven Decision Making Training, FrieslandCampina Academy, Lagos | 2022
Barrier Breaking Product renovation & Innovation Training, FrieslandCampina Academy, Lagos | 2023
Marketing of Infant Foods Essential Training,
FrieslandCampina Academy, Lagos | 2023
Insights Essentials Training,
FrieslandCampina Academy, Lagos | 2023
Timeline
Customer & Territory Sales Manager
FrieslandCampina WAMCO Nigeria PLC
07.2019 - 12.2023
Promo Coordination Manager , Trade Marketing
FrieslandCampina WAMCO Nigeria PLC
01.2017 - 06.2019
Retail Distribution Sales Manager
FrieslandCampina WAMCO Nigeria PLC
10.2015 - 12.2016
Van Sales Representative
FrieslandCampina WAMCO Nigeria PLC
03.2009 - 10.2015
Data Driven Decision Making Training, FrieslandCampina Academy, Lagos | 2022
Barrier Breaking Product renovation & Innovation Training, FrieslandCampina Academy, Lagos | 2023
Marketing of Infant Foods Essential Training,
FrieslandCampina Academy, Lagos | 2023
Insights Essentials Training,
FrieslandCampina Academy, Lagos | 2023
HND -
Federal Polytechnic Offa
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