Fabian Ogboji
Business/Marketing Manager
Lekki, Lagos
Summary
Energetic Business/Marketing Manager with 4 years of experience in devising successful media campaign, building relationships, promoting brands and representing organizations in different settings. Knowledgeable about the Crypto market and communicates key messaging effectively. Committed to driving brand awareness and achieving organizational goals.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
Work History
Growth Marketing Assistant
Savanna
01.2024 - 09.2024
- Executed marketing strategies for Virtual Asset Service Provider (VASP) and Digital Asset Exchange (DAX).
- Collaborated with industry stakeholders to enhance brand awareness, leading to 15% expansion into new markets and 15% increase in partnership engagements
- Utilized data analytics for informed decision-making and optimization of user acquisition and retention.
- Enhanced user journey and conversion funnels for improved engagement.
- Expanded market share with well-executed competitor analysis studies informing strategic business decisions.
Business Development Manager
Meridian AutoFingers
09.2022 - 04.2023
- Launched social media-sponsored campaign, resulting in 30% increase in sales and 20% growth in brand visibility within first quarter.
- Led partnership deals with businesses, expanding partner networks and driving 15% increase in revenue through collaborative ventures.
- Generated leads and identified business growth opportunities, resulting in 5% increase in new customer acquisition and 6% expansion in market reach.
- Developed and executed sales strategies, leading to 10% increase in repair services sales and 15% growth in overall revenue over six months.
- Maintained strategic partnerships and negotiated favorable terms, resulting in 10 o% reduction in operational costs and increase in partner satisfaction.
Marketing Manager
Zoomex
05.2022 - 02.2023
- Conducted comprehensive tutorials facilitating platform navigation, resulting in a 20% decrease in user onboarding time and decrease in user errors.
- Recruited affiliates to expand network and partnerships, contributing to significant increase in affiliate revenue within first quarter.
- Co-managed a network of 80 affiliates, kickstart the learn crypto with Zoomex, achieving trading volume of approximately $20M within 3 months, along with 3500 First Time Depositors (FTDs).
- Executed targeted marketing campaigns resulting in 5% increase in user base in Africa and 10% improvement in user retention, leveraging data-driven insights for maximum ROI
Bybit
Ambassador/Lead Kol
08.2021 - 02.2022
- Micro-managed a network of 50 affiliates, enhancing community engagement and contributing to a 5% increase in affiliate revenue and a 10 % improvement in brand promotion.
- Executed targeted marketing campaigns resulting in a 20% increase in user base and a 15% growth in market share within the African market
- Educated and guided new users through platform navigation, contributing to a 20% decrease in onboarding time and a 25% decrease in user errors.
- Recruited affiliates to drive trading volume and First Time Deposits (FTDs), expanding partnership networks, resulting in a 30% increase in trading volume and 2000 FTDs within three months.
Marketing Manager
Kryptomon
03.2021 - 01.2022
- Collaborated with product team to analyze user behavior, feedback, and trends, resulting in 25% increase in user engagement and 10% improvement in conversion rates within six months.
- Host AMA, Twitter Space to educate end user about product, leading 20% increase in brand visibility and 25% growth in website traffic from African market.
- Contributed to development of marketing content, including articles, videos, and social media posts, resulting in 30% increase in community engagement and 15% growth in social media followers from targeted African demographics.
- Monitored and analyzed campaign performance, providing regular reports with actionable insights, leading to 20% increase in campaign ROI and 10% decrease in customer acquisition costs for African market initiatives.
Education
Bachelor of Science - Chemical Engineering
Ahmadu Bello University
Nigeria 01.2015 - 01.2021
Skills
Certification
[Introduction to Derivative and the Derivative Market], [FMDQ] - [2023-2023]
Timeline
Growth Marketing Assistant
Savanna
01.2024 - 09.2024
Business Development Manager
Meridian AutoFingers
09.2022 - 04.2023
Marketing Manager
Zoomex
05.2022 - 02.2023
Bybit
Ambassador/Lead Kol
08.2021 - 02.2022
Marketing Manager
Kryptomon
03.2021 - 01.2022
Bachelor of Science - Chemical Engineering
Ahmadu Bello University
01.2015 - 01.2021
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