ABU ETU
Senior Product Manager
Summary
Seasoned Product Leader with a 20-year tenure in the Telecommunications industry, exhibiting expertise in business analysis, business development, project management, and product development. Acknowledged for driving substantial revenue growth, fostering innovation, and successfully navigating the intricacies of product lifecycle management. A visionary and hands-on leader with a dedicated focus on deploying innovative products to effectively address real-world challenges.
Overview
19
19
years of professional experience
2
2
Certificates
8
8
years of post-secondary education
Work History
Program Manager (Consultant)
MTN Nigeria
Lagos
10.2021 - Current
- Led large-scale IT programs, ensuring alignment with strategic objectives, budget, and timelines
- Achieved 10% improvement in project delivery timelines, enhancing client satisfaction
- Streamlined project execution, delivering multi million-dollar projects, resulting in 15% increase in operational efficiency and customer satisfaction
- Collaborated with business leadership to set priorities based on business needs, resource capacity and risk exposure
Country Manager (Consultant)
Lumumba Technologies
Lagos, Nigeria
10.2021 - 12.2023
- Led Lumumba Technologies' market entry into Nigeria, achieving brand visibility increase through targeted marketing campaigns
- Successfully set up operations in Nigeria, achieving brand visibility increase
- Established presence and fostered key partnerships, resulting in notable revenue growth
- Adapted offerings to align with local preferences and regulations direction resulting in 30% increase in market share
- Negotiated with service providers and vendors to improve margins, saving over $300k annually
- Gathered information on competitor activities and market trends to enhance strategic decision-making.
Senior Manager
Vodacom Business Nigeria
01.2011 - 10.2021
- Product Leadership: Drove product diversification, introducing Voice, IoT, and Cloud solutions. Captured new customers by optimizing business strategies and launching products to diversify offerings
- Orchestrated product lifecycle management, yielding substantial increase in market share across diverse sectors
- Business Development and Revenue Growth: Led impactful business development initiatives, fostering key partnerships and achieving commendable boost in revenue
- Strategic Market Research: Conducted comprehensive market research, ensuring product decisions aligned with customer needs and market trends
- Partnerships and Brand Promotion: Managed strategic alliances with industry leaders like Microsoft, IBM, enhancing product capabilities and market positioning
- Actively promoted brand through industry events and webinars, contributing to increased visibility
- Cross-functional Collaboration and Project Management: Established effective cross-functional collaboration, resulting in notable 15% improvement in project delivery timelines
- Managed large-scale projects, introduced systems/tools/processes, and provided leadership for enhanced team productivity
- Product Roadmap and Planning: Prioritized roadmap to achieve product goals and metrics, coordinating planning and execution in fast- paced environment
- Client Engagement and Strategy: Liaised with clients, reviewed sales data, and identified opportunities in weekly strategy sessions
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives
Product Development Manager
MTN Nigeria
Lagos
12.2008 - 09.2011
- Led end-to-end development of Enterprise
- Solutions, creating new products and propositions
- Launched video and data solutions, resulting in increase in product adoption
- Coordinated internal teams, ensuring commercial viability and 20% reduction in time-to-market for new products
- Created product roadmaps to help guide product development processes and align with overall business goals
- Identified opportunities for new products and improvements to existing products to increase sales
- Conducted market research to understand customer needs and identify potential opportunities
- Managed product launches by creating plans and coordinating with marketing teams to maximize promotional reach
Business Analyst
MTN Nigeria
01.2006 - 12.2008
- Led requirements gathering, business process improvement, and project management
- Achieved 15% improvement in project delivery timelines through streamlined processes
- Developed functional specifications, conducted impact analysis, and facilitated post- implementation reviews, identifying areas for improvement in newly launched solutions
- Conducted interviews with key business users to collect information on business processes and user requirements
- Collaborated with stakeholders to define project objectives and criteria
- Performed gap analysis to identify areas of improvement
Project Coordinator
MTN Nigeria
01.2005 - 05.2006
- Co-managed ERP upgrades and deployments, gathering requirements, managing vendors, and facilitating training
- Ensured successful deployment with minimal disruptions
- Liaised between departments to facilitate communication and keep appropriate parties updated on project developments
- Managed competing demands and professionally adapted to frequent change, delays and unexpected events
- Facilitated workshops to collect project requirements and user feedback
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts
- Monitored project progress, identified risks and took corrective action as needed
Education
MBA - Business Administration
01.2011 - 03.2014
Bachelor of Science - International Studies
09.1991 - 08.1995
Senior Leadership Development
02.2016 - 12.2016
Skills
Product ManagementIoT, and Cloud solutionsAgile Project Management
Strategy Execution
Business Development
Business planning
Product lifecycle management
Product development
Product Roadmaps
Negotiation
Strategic planning
Budgeting
Written Communication
Agile frameworks
Scrum methodology
Risk mitigation planning
Certification
PMP - Project Management Professional
Timeline
Country Manager (Consultant) - Lumumba Technologies
10.2021 - 12.2023
Program Manager (Consultant) - MTN Nigeria
10.2021 - Current
Wits Business School - , Senior Leadership Development
02.2016 - 12.2016
University of Leicester - MBA, Business Administration
01.2011 - 03.2014
Senior Manager - Vodacom Business Nigeria
01.2011 - 10.2021
Product Development Manager - MTN Nigeria
12.2008 - 09.2011
Business Analyst - MTN Nigeria
01.2006 - 12.2008
Project Coordinator - MTN Nigeria
01.2005 - 05.2006
Ahmadu Bello University - Bachelor of Science, International Studies
09.1991 - 08.1995