Esther Uwaje Coast
Ikeja,Nigeria
Summary
Detailed, customer oriented and self-motivated professional, with 5 years experience in sales and business development, key account management, conducting market research and identifying innovative sales strategies to help the business stay ahead of the game in the industry.
Certified customer relationship manager and a Yellow Belt Six Sigma Holder, who is passionate about customer experience. Proven success in preparing and delivering winning client proposals and business presentations to potential customers.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sales Account and Business Development Manager
Cummins West Africa Ltd.
Lagos, Nigeria
04.2019 - Current
- Managed existing relationships with key accounts, regularly collecting feedback to help user research aimed at improving customer experience and continued business loyalty.
- Oversaw 1 decade initiative that saw to the engagement of old key customers to rekindle relationships and gather data about their experiences for better business relationships.
- Delivered professional sales presentations to prospective customers, creatively communicating product quality and maintaining relationships to influence sales.
- Proactively gathered market intelligence on competitors' offerings and conduct competitor analysis with the sales analysis team.
- Monitored sales team performance, providing support to help reach revenue and profit targets and providing regular KPI updates to leadership.
- Used Excel, and Power Bi to track, extrapolate and interpret customer data, report customer behavior and analyze trends.
- Co-organized a regional business seminar for about a 100 business executives and thought leaders to educate key customers about the emerging technologies in Cummins and also to strengthen existing business relationships.
- Actively participate in business review meetings to gather sales and service enquiries and escalate pending issues to sales/technical team for resolution
- Represented business at trade shows, exhibitions and conferences by working at sales booth to create B2B and B2C relationships and generate leads
- Delivered outstanding after-sales support by keeping a detailed customer records to ensure regular communication and maximize future sales opportunities.
- Tracked opportunities with Salesforce, regularly updating opportunity probabilities to ensure accurate sales forecast.
Social Media Marketer
Dele Olaiya and Associates
Lagos
06.2018 - 03.2019
- Managed the company's online presence across 3 social media platforms, including Facebook, Instagram and LinkedIn.
- Crafted engaging and informative social media posts to increase engagements and interactions on the platform.
- Generated innovative campaigns and conducted multiple paid ads to boost posts.
- Analyzed profile activities using social media analytics tools to track and optimise campaigns.
- Increased Instagram engagement through strategic interaction with hashtags and follower comments.
Education
Bachelor of Science - Mass Communication
Madonna University
NigeriaSkills
- Sales and Marketing
- Customer Relationship Management
- Excellent Oral and Written Communication Skill
- Negotiation Skills
- Business process improvement
- Team Management and Collaboration
- Critical and analytical thinking
- Data gathering and analysis
- SAP, Salesforce, MS Powerpoint, MS Excel, Google sheets, Power BI, MS Project
Certification
- Yellow Belt Six Sigma Certified
- Certified Business Analysis Professional (CBAP)
- Certified customer relationship manager
- Professional diploma in customer service and marketing
- Digital Marketer - Google Digital Marketing Skills for Africa
- Neuro - Linguistic Programming for Sales, Persuasion and Influence
Additional Information
Communication Leader, DistictAble Disability ERG, Africa Middle East- Cummins West Africa Ltd.
Team Member, Women Empowerment Network (WEN) - Cummins West Africa Ltd
Accomplishments
- Legendary Sales Award Winner
- Employee Spotlight of the Year
References
References available upon request.
Timeline
Sales Account and Business Development Manager
Cummins West Africa Ltd.
04.2019 - Current
Social Media Marketer
Dele Olaiya and Associates
06.2018 - 03.2019
Bachelor of Science - Mass Communication
Madonna University
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