Esther Titilayo Oluwasina
Wuye
Summary
Communications professional with extensive experience at Central Bank of Nigeria, specializing in strategic media relations and content creation. Demonstrated success in enhancing brand visibility and stakeholder engagement through effective narratives and crisis communication. Skilled in policy writing and promoting team collaboration to meet organizational objectives.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Manager, Corporate Communications - Media Relations
Central Bank of Nigeria
06.2021 - Current
- Develop and implement strategic media engagement initiatives to enhance the Bank’s visibility and build public trust in monetary and financial policies.
- Facilitate media appearances and interviews for principal officers and subject matter experts, ensuring clear, accurate communication of the Bank’s policies and positions.
- Draft and disseminate monetary policy communiqués, Frequently Asked Questions (FAQs), press releases, and storylines to clarify complex policy issues for diverse audiences.
- Develop engaging digital content, including tweets, posts, infographics, and explainer threads for the Bank’s social media platforms, driving consistent and transparent policy communication.
- Coordinate the syndication of stories and features to national and international media outlets to shape public understanding of economic developments and the Bank’s interventions.
- Organise and manage media stakeholder events, press briefings, and roundtables to foster strong relationships with journalists, editors, and key influencers.
- Cover internal Bank events, drafting stories and reports for internal newsletters and publications to keep staff informed and aligned with the Bank’s strategic priorities.
- Monitor daily media coverage, prepare reports and analysis for senior management, and provide timely recommendations on reputational risk management.
Deputy Manager- Corporate Communications Department- Communications Productions Research and Analysis
Central Bank of Nigeria
10.2019 - 06.2021
- Lead the development and writing of compelling scripts for corporate documentaries, explainer videos, and other audio-visual content to communicate the Bank’s policies, programmes, and impact stories to diverse audiences.
- Coordinate end-to-end production processes, collaborating with internal teams and external production vendors to ensure high-quality, engaging visual content aligned with the Bank’s communication strategy.
- Design and implement research instruments (surveys, polls, feedback forms) to gather data on stakeholder perceptions, communication effectiveness, and audience engagement.
- Analyse and interpret survey results and other data sources to generate actionable insights for refining the Bank’s communication strategies, campaigns, and content direction.
- Prepare detailed research reports and presentations to guide evidence-based decision-making within the Corporate Communications Department.
- Contribute to the development of storyboards, key messages, and creative concepts for internal and external audio-visual campaigns.
- Collaborate with media relations, digital communications, and stakeholder engagement teams to ensure consistency and impact across all communication channels.
Assistant Manager - Corporate Communications Department -Compliance officer
Central Bank of Nigeria
08.2015 - 09.2019
- Ensure compliance with internal communication policies, branding guidelines, and approved messaging frameworks across all content and channels produced by the Corporate Communications Department.
- Monitor, track, and reconcile departmental budgets and expenditures related to media engagements, publications, events, advertising, and production activities to ensure accountability and adherence to approved limits.
- Verify and reconcile third-party vendor invoices, contracts, and payments for communication-related services, ensuring accuracy, transparency, and compliance with procurement processes.
- Maintain accurate records of all media placements, production costs, and communication materials to support periodic audits and internal reviews.
- Assist in drafting and reviewing contracts, service level agreements, and memoranda of understanding with media partners, production agencies, and other stakeholders.
- Prepare periodic compliance and reconciliation reports for the Head of Department and Finance unit, highlighting variances and recommending corrective actions where needed.
- Support the development and implementation of internal compliance controls to strengthen financial management and operational transparency within the department.
Administrative Officer
University of Ilorin Teaching Hospital
05.2010 - 08.2015
- Daily newspaper analysis
- Collating, editing and updating the organization’s periodic news publications .
- Drafting of public addresses and speeches for the Chief Executive Officer
- Organising and anchoring of the organisation’s formal and informal events
- Drafting notices and public announcments to staff, patients and the general public on issues regarding the organisation
- In charge of logistics i.e. transportation, feeding , accomodation, flight reservations e.t.c for hospital guests
- Personnel and Training Division
- In charge of personnel and staff maters
- Recruitment, Promotion, transfers and Posting processing
- Advertisement of vacant positions
- Bringing forth labor legislation for proper interpretations
- Coordination and arrangement of in-service for various categories of staff
- Liaison with training institutions
- Processing applications for seminars, workshops and seminars.
- Induction for new staff.
Customer Service Officer
Airtel Nigeria
02.2010 - 05.2010
- Customer Service
- Attending to customer enquiries
- Compiling regular customer feedback reports on the soundness and effectiveness of the organisations policies and procedures
- Conducting follow up phone calls to survey respondents who have concerns or questions.
- Maintaining detailed statistical summary reports and call activity
- Providing back up support to other groups members in the perfomance of job duties as required.
Corporate Marketing/Customer Service
Oceanic Bank International PLC
Oyo
11.2008 - 12.2009
- Corporate Commercial Marketing
- Booking investments.
- Packaging credit facilities.
- Deposit mobilization and Driving turnover on customers’ accounts
- Analysing specific target markets and groups and providing an actual relevant service package
- Driving turnover on customers’ accounts
- Preparation of periodic departmental performance reports
- Collection of competitive information in order to monitor business trends and opportunities.
- Customer Service
- Opening of customers’ accounts, issuing of cheque books, verifying signature on official documents and cheques.
- Attending to customer enquiries, complaints and requests.
- Ensuring proper updates of customer information.
- Follow-up on deferred / outstanding items for both running and dormant accounts.
- Ensuring a fraud free and error free operating environment, with special reference to account opening and documentation.
Industrial Training
Nigerian Television Authority (NTA)
Ilorin
06.2007 - 12.2007
- News editing and reporting
- Program presentation
- Jingles and voice over editing and production
Education
M.B.A - Sustainability
Nexford University
Washington DCM.A. - Peace and Strategic Relations
University of Ilorin
01.2011
B Sc. - Mass Communication
Ahmadu Bello University (ABU)
Zaria01.2008
Skills
- Writing and communication skills
- Goal orientation
- Team collaboration
- Media relations
- Strategic communication
- Content creation
- Crisis communication
- Stakeholder engagement
- Policy writing
- Brand management
Certification
- 2015 Associate, Chartered Institute of Personnel Management Nigeria (ACIPMN)
- 2021 sustainable business models for financial inclusion: regulatory roles, Lagos Business School, Pan-Atlantic University
- 2023 Advertising Regulatory Practitioner, Advertising Regulatory Council of Nigeria (ARCON)
- 2024 Associate, Nigerian Institute of Public Relations (ANIPR)
Languages
English, Yoruba, French, Hausa
Timeline
Manager, Corporate Communications - Media Relations
Central Bank of Nigeria
06.2021 - Current
Deputy Manager- Corporate Communications Department- Communications Productions Research and Analysis
Central Bank of Nigeria
10.2019 - 06.2021
Assistant Manager - Corporate Communications Department -Compliance officer
Central Bank of Nigeria
08.2015 - 09.2019
Administrative Officer
University of Ilorin Teaching Hospital
05.2010 - 08.2015
Customer Service Officer
Airtel Nigeria
02.2010 - 05.2010
Corporate Marketing/Customer Service
Oceanic Bank International PLC
11.2008 - 12.2009
Industrial Training
Nigerian Television Authority (NTA)
06.2007 - 12.2007
M.B.A - Sustainability
Nexford University
M.A. - Peace and Strategic Relations
University of Ilorin
B Sc. - Mass Communication
Ahmadu Bello University (ABU)
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