Eskor Umo
Lagos
Summary
Senior music marketing, DSP, and label relations professional with nearly a decade of experience driving successful digital campaigns for leading African artists and record labels. Proven expertise in TikTok-first marketing, influencer strategy, digital distribution, and end-to-end release planning. Adept at leading campaigns from strategy through execution, managing multi-million-naira budgets, and delivering culturally impactful, commercially successful music releases. Experienced working directly with major artists, labels, and live event teams across local and international markets.
Overview
10
10
years of professional experience
Work History
Head of Marketing, DSP & Label Relations
BlownBoy Entertainment
01.2025 - Current
- Analyzed market trends and consumer behavior to inform strategic decision-making and optimize targeting.
- Managed budgets effectively, ensuring alignment with overall business objectives while maximizing ROI.
- Collaborated with creative teams to produce compelling content that resonated with target audiences.
DSP & Digital Marketing Consultant (Non-Exclusive)
Roughbones Entertainment
10.2024 - 12.2025
- Provided DSP pitching, distribution support, and digital strategy on a consultancy basis.
- Supported release optimization and campaign planning alongside freelance engagements.
Freelance Music Marketing Consultant
Freelance
01.2016 - Current
- Delivered tailored music marketing strategies for artists and labels across Nigeria and Africa.
- Specialized in influencer marketing, TikTok virality, content strategy, and digital PR.
Selected Campaigns & Credits:
- Joeboy – “Adenuga” & “24/7”
- Falz – “Before the Feast” EP & “The Feast” Album
- Bien – “Wahala” & “All My Enemies Are Suffering”
- FOLA ft. Bhadboi OML – “Alone”
DSP & Label Relations Manager
BlownBoy Entertainment
01.2024 - 12.2024
- Lead all marketing, digital distribution, and DSP relations for Ruger and BlownBoy Entertainment.
- Oversee end-to-end release planning including strategy development, influencer marketing, content rollout, PR, and performance tracking.
- Manage DSP pitching and relationships across Spotify, Apple Music, Audiomack, Boomplay, and YouTube.
- Plan and execute TikTok-first campaigns driving UGC, audience engagement, and streaming growth.
- Played a key role in planning and executing Ruger Live in London (2024 & 2025), serving as lead for guest artist welfare and coordination.
- Act as a central liaison between artist, management, creatives, influencers, DSP teams, and external partners.
Head of Marketing | Lead Digital & Distribution
Jonzing World Entertainment
06.2022 - 12.2023
- Led label-wide marketing strategy, digital distribution, and DSP relations.
- Executed high-impact influencer and TikTok campaigns for major releases.
- Managed release rollouts from pre-release strategy through post-release optimization.
- Strengthened the label’s digital footprint and streaming performance across platforms.
Education
Bachelor of Engineering (B.Eng) - Petroleum & Gas Engineering
University of Lagos (UNILAG)
Skills
- Marketing & Campaign Leadership
- Digital Distribution & DSP Relations
- TikTok & Influencer Marketing Strategy
- Release Planning & Rollout Execution
- Label & Artist Relations
- PR & Digital Amplification
- Campaign Budgeting & Performance Analysis
- Live Event & Artist Welfare Coordination
- Artist Development
- Advertising
- Financial Analysis
- Data Analysis
Accomplishments
IRÒLÈ – Afrohouse / Afrotech Rave (Black Culture)
- Co-founder and organizer of a monthly Lagos-based rave.
- Scaled attendance organically from 35 to 230+ attendees.
- Led marketing, community growth, and sponsorship pitch development.
Timeline
Head of Marketing, DSP & Label Relations
BlownBoy Entertainment
01.2025 - Current
DSP & Digital Marketing Consultant (Non-Exclusive)
Roughbones Entertainment
10.2024 - 12.2025
DSP & Label Relations Manager
BlownBoy Entertainment
01.2024 - 12.2024
Head of Marketing | Lead Digital & Distribution
Jonzing World Entertainment
06.2022 - 12.2023
Freelance Music Marketing Consultant
Freelance
01.2016 - Current
Bachelor of Engineering (B.Eng) - Petroleum & Gas Engineering
University of Lagos (UNILAG)
PROJECTS & INITIATIVES
IRÒLÈ – Afrohose / Afrotech Rave (Black Culture), Co-founder and organizer of a monthly Lagos-based rave., Scaled attendance organically from 35 to 230+ attendees., Led marketing, community growth, and sponsorship pitch development.
References
Available on request
KEY CAMPAIGN HIGHLIGHTS
- Led the TikTok marketing campaign for “Giveaway” by Ruger ft. Zlatan, driving massive organic UGC adoption and cultural traction.
- “Alone” by FOLA ft. Bhadboi OML went viral on TikTok, achieving widespread creator adoption and audience discovery.
- Planned and executed multiple TikTok-first campaigns resulting in sustained engagement and streaming growth.
- Managed and optimized multi-million-naira marketing and influencer budgets.
- Supported international live events, including Ruger Live in London (2024 & 2025), handling guest artist welfare and coordination.
ADDITIONAL INFORMATION
- Deep understanding of African and global music ecosystems
- Strong industry relationships with DSP editors, influencers, creators, and media platforms
- Comfortable operating at senior label and executive levels
Key Campaign Highlights
- Led the TikTok marketing campaign for “Giveaway” by Ruger ft. Zlatan, driving massive organic UGC adoption and cultural traction.
- “Alone” by FOLA ft. Bhadboi OML went viral on TikTok, achieving widespread creator adoption and audience discovery.
- Planned and executed multiple TikTok-first campaigns resulting in sustained engagement and streaming growth.
- Managed and optimized multi-million-naira marketing and influencer budgets.
Supported international live events, including Ruger Live in London (2024 & 2025), handling guest artist welfare and coordination.