Eseoghene Obajuwana
Lagos
Summary
Digital communications professional with proven track record in developing and executing effective online strategies. Skilled in content creation, social media management, and digital marketing. Known for strong team collaboration and adaptability. Experienced at driving engagement and achieving measurable results.
Overview
12
12
years of professional experience
Work History
Digital Communications Specialist
EO Consult
Lagos, Nigeria
12.2023 - Current
- Developed and implemented content strategies for Nigerian Bulletin, transforming it from a curation hub to a PR-driven platform focused on news and lifestyle, leading to a 15% increase in domain authority and reducing bounce rate by 18%.
- Managed social media channels with a 700K+ community, driving a 25% increase in engagement and 15% growth in site traffic through consistent messaging aligned with brand objectives.
- Planned and executed cross-channel content strategies, including blogs, newsletters, and press releases, leading to a 15% increase in website traffic and a 10% growth in newsletter engagement within 7 months.
Digital Marketing Manager
Ontroplus Limited
Lagos, Nigeria
07.2015 - 11.2024
- Led the development of strategic communication content, collaborating with cross-functional teams to produce 150+ assets annually aligned with project milestones.
- Enhanced Nigerian Bulletin's digital footprint, driving 400K monthly visits and 500K+ social media followers through effective content optimization, SEO, and targeted engagement campaigns.
- Produced human-interest stories and blog posts that contributed to a 25% increase in organic reach and improved content visibility in search engine rankings, aligning with advocacy and awareness goals.
- Managed Zoho CRM to streamline client communication, leading to a 25% increase in lead conversion rates and boosting project engagement with key stakeholders, including those focused on sustainability and green building initiatives.
- Developed content strategies for clients such as Lily Hospital and Wemabod Estates, with a targeted campaign for Wemabod that generated 50+ qualified leads and helped sell 75% of high-value units, contributing to ₦55M in sales.
Social Media & Communication Lead [Freelance]
Ikorodu Academy
Lagos, Nigeria
09.2023 - 09.2024
- Led digital communications and social media strategy, growing Ikorodu Academy’s online presence across Facebook, Instagram, and Twitter from scratch to 6,500+ followers within 9 months, boosting engagement and brand visibility.
- Executed successful digital campaigns for the academy's first football clinic, driving participation from over 1,000 children, achieving 200+ registrations, and a 20% increase in enrolments.
- Managed content creation and publication via Hootsuite, enhancing social media consistency with an average of 5+ posts/week, improving community engagement and academy awareness.
- Collaborated with local influencers and media to amplify the academy’s messaging, increasing engagement by 20% during active campaigns and fostering a stronger community presence.
Social Media Consultant [Freelance]
Oshiones Bakery
Berlin, Germany
09.2021 - 12.2022
- Developed and implemented a refreshed social media strategy, boosting Instagram engagement by 5% through targeted content such as video series and visual updates.
- Utilized data-driven insights to optimize content, improving story completion rates by 10% and increasing save/share metrics by 8%.
- Managed and scheduled content consistently, raising reach and engagement by 10%, contributing to the bakery’s online visibility and digital footprint.
Business Development Executive
Xposure Connect
Lagos, Nigeria
09.2013 - 06.2015
- Led LinkedIn outreach campaigns for business development, resulting in a 30% increase in qualified leads and a 20% growth in overall sales pipeline.
- Developed messaging and talking points in collaboration with the communications team, securing 5+ client contracts in just 3 months, enhancing strategic partnerships.
- Tailored service offerings to meet client needs, driving ₦15M+ in new business revenue and contributing to the growth of sustainable business practices.
- Contributed to the creation and distribution of communication materials, increasing brand visibility by 25% and improving stakeholder engagement across digital platforms.
Education
Certificate - Digital Marketing
Imperial College Business School
10.2023
B.A. - Economics and English
University of Ghana
05.2011
Skills
- Digital Content Strategy & Execution
- Social Media Management & Campaigns
- Content Creation
- Audience Engagement & Growth
- Sustainability Communication
- Press Release & Copywriting
- Stakeholder Engagement
- WordPress & Website Management
- Hootsuite & Social Media Scheduling
- Digital Performance Monitoring & Reporting
- Brand Messaging & Advocacy
- Impact Reporting & Analytics
- Cross-functional Team Collaboration
- Crisis Communication & Issue Management
- CRM management
- Content strategy
- Influencer marketing
- Multimedia editing
- Community management
- Online reputation management
Websites
Timeline
Digital Communications Specialist
EO Consult
12.2023 - Current
Social Media & Communication Lead [Freelance]
Ikorodu Academy
09.2023 - 09.2024
Social Media Consultant [Freelance]
Oshiones Bakery
09.2021 - 12.2022
Digital Marketing Manager
Ontroplus Limited
07.2015 - 11.2024
Business Development Executive
Xposure Connect
09.2013 - 06.2015
B.A. - Economics and English
University of Ghana
Certificate - Digital Marketing
Imperial College Business School
TOOLS & PLATFORM
- Google Analytics
- WordPress
- Hootsuite
- Canva
- Mailchimp
- Zoho CRM
- Excel
- Asana
- Google AdWords
- SEMrush
- Adobe Creative Suite
- Mention
- MuckRack
- Meta Ads (Facebook)
- TweetDeck
- Video Editing Tools (Capcut)