Eseoghene Obajuwana
Lagos
Summary
Communication and Digital Marketing Strategist with over 9 years of experience transforming brands through data-driven storytelling and omnichannel execution. My sweet spot? Bridging analytics with creative campaigns that move needles—whether scaling engaged communities to over 500,000 members, boosting engagement, or turning insights into measurable ROI.
Imperial College London certified, with a knack for translating complex data into narratives that resonate. I’ve led teams and strategies where every channel—social, paid ads—works in concert, not in competition.
What excites me most? Building campaigns that balance human connection and hard results. From working with cross-functional teams to optimizing content based on real-time analytics, I thrive where communication meets conversion.
Overview
12
12
years of professional experience
Work History
Marketing Strategist
EO Consult
12.2023 - Current
- Led Nigerian Bulletin’s transformation from a curation platform to an original PR/news hub, boosting domain authority by 15% and reducing bounce rate by 18% through SEO-optimized content and improved UX.
- Led weekly editorial meetings to research trending topics and identify high-potential keywords using SEMrush, Ahrefs, and Moz, to guide content calendar planning.
- Managed all social media channels via Hootsuite, scheduling daily posts, and monitoring performance analytics.
- Developed cross-channel communication strategies for diverse clients.
- Conducted biweekly performance reviews with clients and the team, delivered actionable insights on SEO improvements, and content strategy adjustments.
- Executed digital strategies for Airtel, 1xBet, BetWinner, BC.Game, and Dangote (direct/agency partnerships), delivering over 500K impressions per campaign, a CTR of over 1.2%, and 70% client retention, exceeding KPIs.
- Launched the Nigerian Bulletin’s SME Marketplace, attracting over 60 small businesses seeking features. Created FAQ guides to streamline onboarding, while curating "Deal of the Week" social promotions.
- Designed and executed BC.Game’s CSR publicity campaign, creating press-ready content that secured features in the Tribune and Pulse Sports.
Business Development Manager
Ontroplus Limited
07.2015 - 11.2024
- Managed a cross-functional team, led a cross-functional team of 6+ (writers, sales, operations) that drove both campaign success and business growth.
- Scaled the Nigerian Bulletin to 600K monthly visitors and a 500K+ Facebook community.
- Monthly, we analyzed our Google Analytics to pinpoint top and low-traffic sources, then reallocated budgets to high-performing channels, boosting visits by over 15% within a year.
- Created a data-optimized weekly magazine for over 25,000 subscribers, achieving an 8% open rate via Mailchimp A/B testing.
- Executed B2B and B2C campaigns for diverse clients, such as delivering performance-tracked campaigns for diverse clients like MTN, Dangote, Access Bank, QS MBA Tour, Rosabon, MoneyGram, and Lufthansa, either directly or through partner agencies, with a 0.5%+ CTR, 500K+ impressions per campaign, and a 100% client retention rate due to exceeded KPIs.
- Developed and executed a targeted content marketing strategy for clients like Lily Hospital and Wemabod—creating videos and articles for their target audiences, integrated with Zoho CRM for lead management, which generated 50+ high-intent buyer leads.
- Provided clients with actionable analytics and optimization roadmaps.
Social Media Manager
Ikorodu City FC
09.2023 - 09.2024
- Established all social media channels from scratch (Instagram, Facebook, and Twitter).
- Organized the first football clinic, attracting over 500 kids (ages 5 to 18 years), promoted via Instagram and Facebook ads, and flyers, which drove over 300 website registrations and a 20% increase in academy sign-ups.
- Created and implemented the academy’s first content calendar, scheduling five or more weekly posts via Hootsuite.
- Grew Instagram following from 0 to 6,500, and moderated community discussions.
- Collaborated with influencers and companies to boost and enhance the brand on social media.
Social Media Lead
Oshione's Bakery
09.2021 - 12.2022
- Revamped brand voice through video/content series, driving follower growth.
Business Development Executive
Xposure Connect Africa
09.2013 - 06.2015
- Leveraged LinkedIn outreach for 30% sales growth.
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
Education
Certificate in Digital Marketing -
Imperial College London
BA - Economics & English
University of Ghana
Skills
- Strategic Communications
- Audience Growth
- SEO optimization
- Campaign strategy
- Social Media Management
- Collaboration tools
- Campaign execution
- Keyword research
- Performance Analytics
- Client relationship management
- Digital strategy
- Content development
- Brand management
- Product positioning
- Google adwords
- CRM Software
- Web analytics
Websites
Technical Tools
Hootsuite, LinkedIn, Twitter, Facebook, Instagram analytics, Google Analytics, SEMrush, Slack, Teams, Jira (basic), Canva, AI, Moz, Ahrefs, Google Search Console, A/B Testing, Zoho, Mail Chimp,
Accomplishments
- Audience Growth: Scaled Nigerian Bulletin to over 700,000 professional followers on website and social media (core demographic: working Nigerians aged 25 and older)
- Revenue Performance: Consistently exceeded client revenue targets by 30 to 50 percent through data-driven campaign optimization
- • Industry Recognition: Certified Digital Marketing Specialist from Imperial College London
Projects
Wemabod Estates Lead Generation (Ontroplus Limited)
- Created high-value content (blogs, videos) targeting real estate investors
- Amplified content via social media ads, and designed conversion-optimized landing pages
- Generated over 50 high-intent leads (decision-makers) with a 70% conversion rate
Ikorodu City FC Academy CSR Initiative (Social Media Manager)
- Leveraged a viral tweet about a child with broken boots to locate the child via community networks
- Launched the #BootsForKids donation drive, resulting in a 50% increase in academy registrations, over 50 pairs of boots donated to the academy, and a significant improvement in brand sentiment
BC.Game CSR Campaign (EO Consult)
- Positioned the brand as a social impact leader through strategic press releases
- Secured coverage in Pulse Sports and Tribune
References
References available upon request.
Timeline
Marketing Strategist
EO Consult
12.2023 - Current
Social Media Manager
Ikorodu City FC
09.2023 - 09.2024
Social Media Lead
Oshione's Bakery
09.2021 - 12.2022
Business Development Manager
Ontroplus Limited
07.2015 - 11.2024
Business Development Executive
Xposure Connect Africa
09.2013 - 06.2015
Certificate in Digital Marketing -
Imperial College London
BA - Economics & English
University of Ghana
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