Emmanuel Anuoluwatomiwa
Lagos
Summary
Innovative Digital Marketing leader with over 5 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Content Creator
Masters Energy Oil & Gas Ltd.
02.2022 - Current
- Applied creative writing techniques to tell compelling stories (content) that increased the number of followers on the brand's social media accounts by over 150% within 9 months organically.
- Created content for internal and external communications.
- Improved the companies online presence by over across major social media networks through consistent content and updates.
- Strengthened content through proofreading and editing.
- Conducted extensive research to provide factual statistics for articles, blogs, and landing pages.
- Developed original content through social listening and independent sources.
- Created content using SEO keywords drawn from Google Analytics.
- Collaborated with Graphics and web designers to redesign subsidiaries' website content for real estate, oil & gas, dredging, and general commodities sectors, which improved public perception for the brands.
- Rewrote and reorganized website content to better position products and services, thereby increasing the companies' online visibility.
- Collaborated to create a digital strategy that better positioned the company's FMCG brands.
- Collaborated to reduced the company's expenses on digital campaigns by managing them in-house rather than outsource.
Brand/Content Manager
Scribe's Associates
04.2019 - 01.2022
- Utilized strong and high-level conceptual thinking to create content that is used for clients' campaigns across multiple mediums (video, outdoor, social, experiential, etc.) - Develop original concepts, scripts, ideas, and pitches that work across different sectors for social media listening
- Collaborated with marketing and design teams to develop and plan clients' projects, site content, layout, and style
- Approved, reviewed, and edited content flowing to clients' websites and social media handles
- Created and directed the content of websites and social media handles by gathering information and integrating data for other departments
- Maintained content marketing calendar to schedule creation and delivery deadlines
- Designed graphics for social media & website decoration and layout.
Volunteer Trainer (Digital Marketing)
Youth Alive Academy
08.2019 - 09.2019
- Recognized for selfless service in training youths in Social Media Marketing.
- Articulate ideas and concepts and sell work internally to all parties and see the vision through to completion
- Trained participants on digital marketing skills, social media management, and branding
- Provided mentorship after completion of course.
- Monitored participant workflow and behaviors throughout training process.
Social Media Manager/ICT Sub Unit Manager
Winners' Chapel Ikorodu
06.2016 - 09.2019
- Analyzed and reported social media and online marketing campaign results
- Developed content such as blogs, promotional materials, and advertisements for social media
- Created online content to retain members and attract new members
- Curated and segmented editorial content to increase engagement and channel growth
- Revamped Facebook page, organically increasing page likes from 1549 to 0ver 10000 within the first year using content marketing strategies
- Planned and instituted social media calendar/plan
- Set clearly defined goals to drive members' retention, brand awareness and website or social media traffic
- Created videos and managed YouTube channel to strengthen company reputation
- Monitored online presence of company's brand to engage with users and strengthen members' relationships
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Contributing Editor, Media and Publicity Unit
Winners' Chapel Ikorodu
06.2016 - 06.2018
- Religious Organization - Manage Social Media Handles, by posting contents as scheduled
- Increased Social Media followers and engagement by 250% on average in the first 12 months of engagement using content
- Create social media and content calendar/plan for all platforms
- Provide quality control of all components/tasks that are required to fulfill audience's requests
- Review all contributors' content prepared for blog sites to confirm that they are accurate and meet the initial expectations and are in line with the organization's culture
- Make recommendations to management regarding improvements to processes and procedures
- Demonstrated ability to create content that caters to adults and youth, weaving together visual, audio, and written media
- Acquired skills such as photography and podcasting, and also trained others which contributed to the team building by 35%.
Creative Content Contributor
Oludeji Children's Journal
01.2009 - 03.2009
- Articulate ideas and concepts for the brand and also see the vision through to completion
- Generate creatives that connect to our audience in both relatable and innovative ways Conduct polls and interviews to create authentic statistics for publication
- Conduct interviews to societal role models with the intention of creating contents for target audience.
Education
MBA - MBA in Progress
Nexford University
Washington, D.C.11.2023
HND - Animal Health Technology
Federal College of Animal Health & Production Tech
Vom, Plateau State08.2008
Skills
- Team Leadership
- Team Development
- Strategic Thinking & Planning
- Creative Content writing
- Digital Marketing
- Search Engine Optimization (SEO)
- Graphics Design (Canva)
- Time management and organizing
- Social Media Management
- Web design
- WordPress CMS
- Copywriting
Certification
- Google Certification: Project Management
- LinkedIn Learning - Certificate: Critical Thinking and Problem Solving
- McKinsey Future Forward Leadership Course
- LinkedIn Learning - Certificate: Building Your Team
- Hubspot Academy Certificate: Content Marketing
- Hubspot Academy Certificate: Digital Marketing
- LinkedIn Learning - Certificate: Brand Strategy
- LinkedIn Learning - Certificate: Six Sigma White Belt
Additional Information
Head of Department - Media & Publicity Unit (Winners' Chapel Ikorodu) - May 2023 till date
In this role, I oversee the entire brand communication strategy for the faith-based organization with a team of over 30 digital professionals (which includes data analysts, product designers, product managers, graphics designers, brand specialists, social media managers, etc.). The institution has over 7,000 + members from diverse ethnic backgrounds.
Languages
Yoruba, Hausa, English
Native language
Timeline
Content Creator
Masters Energy Oil & Gas Ltd.
02.2022 - Current
Volunteer Trainer (Digital Marketing)
Youth Alive Academy
08.2019 - 09.2019
Brand/Content Manager
Scribe's Associates
04.2019 - 01.2022
Social Media Manager/ICT Sub Unit Manager
Winners' Chapel Ikorodu
06.2016 - 09.2019
Contributing Editor, Media and Publicity Unit
Winners' Chapel Ikorodu
06.2016 - 06.2018
Creative Content Contributor
Oludeji Children's Journal
01.2009 - 03.2009
MBA - MBA in Progress
Nexford University
HND - Animal Health Technology
Federal College of Animal Health & Production Tech
- Google Certification: Project Management
- LinkedIn Learning - Certificate: Critical Thinking and Problem Solving
- McKinsey Future Forward Leadership Course
- LinkedIn Learning - Certificate: Building Your Team
- Hubspot Academy Certificate: Content Marketing
- Hubspot Academy Certificate: Digital Marketing
- LinkedIn Learning - Certificate: Brand Strategy
- LinkedIn Learning - Certificate: Six Sigma White Belt
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