Fashion & Modeling
Hi, I’m
Emmanuel Alabi
Computer Science / Computer Engineering
Every problem is a gift—without problems we would not grow.
Tony Robbins
Summary
I’m Emmanuel Alabi (Daddy Richie) — a creative Social Media Manager, Content Creator, and Digital Ads Specialist with 7+ years of experience helping brands grow across the U.S., U.K., and Germany. I specialize in building digital strategies, producing engaging visuals, and running high-performing ad campaigns that drive real results. My work combines creativity, storytelling, and data-driven marketing to connect brands with their audiences and boost online visibility.
Overview
4
years of post-secondary education
2
Languages
6
years of professional experience
7
Career overview number
Education
University Of AbujaAbuja
Bachelor of Science from Computer Science / Computer Engineering
03.2019 - 07.2022
Skills
Social Media Strategy & Brand Positioning Paid Advertising (Meta, TikTok, Google Ads) Influencer Marketing & Brand Partnerships Conversion Rate Optimization (CRO) Performance Marketing & Lead Generation
Short-form Video Production (TikTok, Reels, YouTube Shorts) Copywriting & Visual Storytelling Content Planning, Scheduling & Distribution Audience Engagement & Community Growth Trend Research & Creative Direction
Social Media Analytics (Meta Insights, TikTok Analytics, Google Analytics) ROI Tracking & Campaign Reporting A/B Testing & Data-driven Optimization SEO & SEM Fundamentals
Canva, Adobe Premiere Pro, Photoshop, After Effects Figma, CapCut, and DaVinci Resolve Meta Business Suite, Hootsuite, Buffer, Notion Google Workspace & Microsoft Office Suite
Leadership & Team Collaboration Project Management & Time Efficiency Strong Communication & Client Relations Problem Solving & Innovation Adaptability in Fast-paced Environments
HTML & CSS – For editing websites or landing pages JavaScript (Basic) – For interactive web elements or analytics setup Python (Data Analysis) – For automating reports or analyzing marketing data SQL – For managing and querying marketing databases WordPress Development – For website management and customization
Interests
Digital Media & Content Creation
Acting & Film Production
Social Media Trends & Marketing
Public Speaking & Brand Communication
VollyBall
Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules. It has been a part of the official program of the Summer Olympic Games since Tokyo 1964. Beach volleyball was introduced to the programme at the Atlanta 1996 Summer Olympics
Timeline
Social Media Manager
OM Exotic Car
11.2025 - Current
Google Ads Manager
AdNova Media Group
03.2025 - Current
Social Media Manager
Skyline Digital Agency
01.2025 - Current
Digital Ads Specialist
BrightEdge Digital
02.2022 - 12.2023
Ads Campaign Assistant
TrendHaus Digital
03.2020 - Current
University Of Abuja
Bachelor of Science from Computer Science / Computer Engineering
03.2019 - 07.2022
Work History
OM Exotic CarNigeria , Lagos
Social Media Manager
11.2025 - Current
Job overview
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
AdNova Media GroupDallas, USA
Google Ads Manager
03.2025 - Current
Job overview
- Identified opportunities for growth through competitive analysis, market research, and audience segmentation techniques.
- Delivered consistent positive results by creating custom-tailored Google Ads solutions for each unique client need or challenge faced.
- Enhanced ad visibility with strategic placement of Google Shopping ads to drive eCommerce sales growth for clients.
- Managed multiple accounts simultaneously by setting up, monitoring, and optimizing campaigns for various industries.
Skyline Digital Agency London, Uk
Social Media Manager
01.2025 - Current
Job overview
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
TrendHaus DigitalBerlin, Germany | 2020 – 2021
Ads Campaign Assistant
03.2020 - Current
Job overview
- Drove data-influenced decisions for campaigns and businesses.
- Demonstrated outstanding collaboration across organization and managed many tasks.
- Reviewed and used data to make recommendations to improve campaign performance, media touchpoints, and journey.
- Safeguarded campaign set up for successful measurement by developing learning plans and allowing for measurability.
BrightEdge Digital New York, USA
Digital Ads Specialist
02.2022 - 12.2023
Job overview
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
- Followed all company policies and procedures to deliver quality work.
- Championed the adoption of new software tools that streamlined workflows across multiple departments.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Member, Nigerian Actors Guild
- Collaborator, UK & U.S.-based Digital Marketing Agencies
- Partner, Local Brand Promotion Projects
- Member, Creative Industry Group (CIG) Nigeria
Work Preference
Work Type
Contract WorkInternshipFull TimePart TimeGig WorkLocation Preference
RemoteImportant To Me
Career advancementWork-life balanceCompany CulturePaid time offHealthcare benefitsWork from home optionPersonal development programsAccomplishments
- Increased Brand Engagement: Managed multi-platform social media campaigns that boosted audience engagement by up to 50% for international clients.
- Successful Paid Campaigns: Created and optimized Meta, TikTok, and Google Ads campaigns, improving conversion rates by 40%.
- Content Creation: Produced short-form video content for TikTok, Instagram Reels, and YouTube Shorts that drove higher reach and brand awareness.
- International Experience: Worked with brands across the U.S., U.K., and Germany, adapting content strategies to different markets.
- Campaign Analytics & Reporting: Leveraged data-driven insights to improve campaign performance and inform client strategies.
- Awards/Recognitions (Optional): Recognized for creative storytelling and consistent delivery of high-quality marketing projects.
Languages
English
Advanced (C1)
Software
Social Media & Marketing Tools: Meta Business Suite & Ads Manager TikTok Ads Manager Google Ads & Google Analytics Hootsuite, Buffer, Later (scheduling & management)
Design & Content Creation: Canva & Canva Pro Adobe Creative Suite (Premiere Pro, Photoshop, After Effects, Illustrator) Figma & CapCut (for UI/UX and short-form video editing)
Data & Productivity Tools: Microsoft Office Suite (Word, Excel, PowerPoint) Google Workspace (Docs, Sheets, Slides) Notion, Trello, Asana, Mondaycom (project management)
Programming / Web Skills (Optional): HTML & CSS Basic JavaScript WordPress (website management & customization)