Elizabeth Marlin
Lekki, Lagos
Summary
Elizabeth is a Proactive and achievement-oriented Brand and Marketing manager bringing 6+ years of marketing and leadership experience with a special emphasis on helping various clientele. Articulate communicator, natural leader, and organized manager.
Overview
8
8
years of professional experience
Work History
Brand Manager
Arden And Newton BMC
01.2021 - Current
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits, and values.
- Organized and delivered training sessions for new product content and technological advancements.
- Consulted with product development teams to enhance products based on customer interest data.
- Creating strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet clients’ expectations and increase brand credibility.
- Analyzing the success of marketing campaigns.
- Coordinated major advertising, product design, and other forms of marketing to ensure brand consistency.
- Project lead for seamless events, prioritizing client objectives, and delivering impactful experiences that heightened brand visibility.
- Led experiential marketing projects for 7,000-10,000 attendees, demonstrating adept leadership from concept to execution
- Meeting with clients and collaborating with coworkers from various departments
- Developed marketing campaigns for the Y-combinator-backed Fintech, Aella app to drive product adoption and increase brand affinity. Coordinated all activities from strategy, to execution for maximum success.
Business Development Consultant
IVYARC
08.2020 - 12.2021
- Defined the strategic framework that solves operational activity challenges, including forward-thinking business planning documentation, marketing and communications strategies, and overarching communication plans.
- Collaborated with all business owners and hiring managers to determine specific criteria and hiring processes to ensure recruitment efforts coincide with the company and global best hiring practices.
- Manages implementation and execution of innovative initiatives and strategic partnerships through business and social networking. Thus, contributing significantly to the firm’s client base and business overall growth.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Arranged potential client contacts, cultivated relationships, and followed through with all service needs.
- Streamlined sales processes by eliminating redundancy in the re-entry of sales leads.
Customer Success Manager
Fidelity Bank
01.2019 - 05.2020
- Assisted customers with onboarding and product setup to foster successful adoption and usage.
- Created customer support strategies to increase customer retention.
- Monitored customer progress and addressed customer inquiries with timely and accurate updates.
- Conducted periodic user training sessions to support customer understanding and product feature utilization.
- Used industry expertise, customer service skills, and analytical nature to resolve customer concerns and promote loyalty.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Responsible for providing customers with technical support and customer satisfaction by ensuring that all questions and concerns are taken care of within the shortest possible time of their first call. Thus, awarded Customer Service Executive of the Year for excellent client service delivery.
Office Administrator
National Assembly
01.2018 - 12.2018
- Interacted with customers by phone, email, or in person to provide information.
- Answered multi-line phone system, routed calls, delivered messages to staff, and greeted visitors.
- Maintained electronic and paper filing systems for easy retrieval of information.
- Coordinated communications, financial processing, registration, recordkeeping, and other administrative functions.
- Maintained orderliness within the office premises and ensured efficient and smooth execution of clerical and other related tasks. Also contributed to the success of 3 junior staff through frequent knowledge-sharing sessions and training.
- Attended stakeholders' meetings and house sittings to publish weekly newsletters.
Contracts & Procurement Intern
TOTAL E&P
09.2015 - 02.2016
- Maintained effective and lasting vendor relationships through dynamic communication, collaboration, and intelligent questioning skills.
- Utilized software to order, track and invoice product shipments.
- Managed database of vendor details and pricing information to maintain organization.
- Aid in the collation and download of bids.
- Take down minutes at negotiation meetings.
- Assist in managing the flow of paperwork.
Education
Bachelor of Arts - International Relations
University of Ilorin
Ilorin, Kwara State, Nigeria11.2017
Skills
- Brand Positioning
- Campaign Planning
- Advertising Expertise
- Social Media Campaigns
- Performance Monitoring
- Budget Development
- Event Coordination
- Social Media Strategy
- Cross-functional Collaboration
- Budget Management
- Event Planning
- Creative Direction
Timeline
Brand Manager
Arden And Newton BMC
01.2021 - Current
Business Development Consultant
IVYARC
08.2020 - 12.2021
Customer Success Manager
Fidelity Bank
01.2019 - 05.2020
Office Administrator
National Assembly
01.2018 - 12.2018
Contracts & Procurement Intern
TOTAL E&P
09.2015 - 02.2016
Bachelor of Arts - International Relations
University of Ilorin
Similar Profiles
Ovweh Akpor-OgbonnaOvweh Akpor-Ogbonna
Operations Manager at Arden & Newton LimitedOperations Manager at Arden & Newton Limited
Cametrese WatkinsCametrese Watkins
Teacher at Newton County Schools (West Newton Elementary)Teacher at Newton County Schools (West Newton Elementary)
Serah LambertSerah Lambert
Programme Support Officer at NHS Arden and Gem CSUProgramme Support Officer at NHS Arden and Gem CSU