Elegbede Olusegun Michael

I am an Area Sales Manager who has carved a niche for himself, with almost fourteen years of experience in sales and trade marketing, merchandising, and maintaining cordial distributor-relationship, maintaining key accounts and helping the distributors design and achieving their yearly business plan through healthy accounts maintenance that includes ensuring good equity contribution, Days of Sales Outstanding, velocity ratio and good turnover strategy. I have worked all these periods, doing territory planning and management, calling on distributors in line with standard, ensuring smooth operations of company’s systems and strategies, driving distributors funding of accounts, and tracking of payments, stock management and complaints management, execution of sales programs, market intelligence and sales and demand forecasting as well as reporting on all excellent executions. I achieve my goals through the deployment of innovative and reputable leadership, development and business models of stakeholder engagement, management and partnership, participatory planning, capacity building, early warning and information system, monitoring and evaluation. I think and address sales issues and objections from a holistic approach that builds on various conceptual frameworks on marketing, I attend to customers complaints promptly and this has helped my customers to have good trust in me and as a result helping me achieve and over-shoot set objectives in good time. I provide capacity building for subordinates to enable them to be at par with direction of the business. I worked as the Area Sales Manager- Gwagwalada, F.C.T Abuja with Nigerian Breweries Plc where I turned the market around for good, growing it from 72% to 101% exit 2019 and further growing 2020 versus 2019 at +6% making my sales area the best improved exit quarter 4 2020, a significant growth of +7% in 2021 versus 2020, with a testimonial growth of +3% exit year 2022 comparing with 2021 sales year. I had also worked for two years with Safi Foods Nigeria Limited in the capacity of a Personnel Manager before joining the winning train in December 2009.

• June, 2021 - Effective Sales Leadership (Nigerian Breweries Plc)
• September, 2015 - Program for People Managers HEINEKEN Way 4 Sales (Nigerian Breweries Plc)
• August, 2015 - Smart Sales Automation (Nigerian Breweries Plc)
• February, 2015 - Time Management and Personal Effectiveness (Nigerian Breweries Plc)
• April, 2014 - Professional Selling Skills (Nigerian Breweries Plc)
• October, 2013 - Customer Service Course (Nigerian Breweries Plc)
• March, 2012 - Structured Commercial Selling Skills (Nigerian Breweries Plc)
• October, 2012 - Essential Selling Skills and Negotiations (Nigerian Breweries Plc)
• February, 2011 - Sales Executive Capability (CAP2) (Nigerian Breweries Plc)
• June, 2010 - Sales Executive Capability (CAP1) (Nigerian Breweries Plc)

• 10 Years Long Service Awards - Nigerian Breweries Plc
• 2014 Best Sales Executive- Yola - Nigerian Breweries Plc 2014 Commercial Achievement Awards
• 2007 Best Corps Member - 2007 NYSC State Merit Awards for Outstanding Performance

playing scrabble game goes a long way help solving problems that seems difficult as a result of analyzing and solving puzzles while singing is my method of relaxation