Ekikere Udofia

• Managed content and data analysis for various campaigns, including content and data analysis with top Creators, Publishers, and Public Figures in Film/TV, Sports, Education, Food,and Technology
• Backend operations using CRM tools - Aeolus, MinT for account analysis and troubleshooting, thereby reducing in-app processing time by 30%, enhancing operational efficiency.
• Led project planning and execution for multiple high-profile events, contributing to increased user engagement and retention - 1 x Africa Month, 2 x TikTok Awards (Sub-Saharan Africa), 2 x Creator Education and Summits, 1 x Ramadan, 1 x STEM Launch.
• Agency management for campaigns, including briefs, contracting, budget reviews and reconciliation, dry and technical runs, and general event management
• Collaborated with cross-functional teams across Europe, the Middle East, and Africa to ensure alignment with business objectives and facilitate project success.
• Use of Microsoft Office, Google Sheets, and dashboards to produce 5+ quarterly newsletters; comprehensive project reports; partnership presentations (virtual and physical); product findings, and best practices, facilitating clear communication with stakeholders and driving actionable outcomes.
• Conducted market content research and analysis via Bytesurvey, creator search insights, resulting in the identification of behavioural and sentimental trends, improved business perception, and insights that informed strategic decision-making processes.

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• Creation, classification, monitoring, and management of trending hashtags/topics via a dedicated content management system
• User management, content development, editing and article creation, reviews, and publication for project tasks to meet deadlines
• Delivered timely, top-quality, latest news via bi-hourly push and notifications scheduling
• Configuration settings for trends, campaigns, and feeds
• Streamlined operational procedures for improved efficiency and maintenance of the company's house style

• Developed engaging content on these platforms - X, Facebook, Instagram, and YouTube by researching, writing, editing, and proofreading materials.
• Coordinated with social and content team to develop informative press releases to promote company products andpromotional material, boosting product visibility.
• Collaborated with graphic designers to produce visually appealing infographics, optimised text to increase user reach, and maximised audience engagement.
• Helped increase website traffic by producing high-quality content regularly, consistently, across all written communication channels, meeting strict deadlines, brand standards, and enhancing company's image.
• Supported social media campaigns by crafting catchy captions, post descriptions, and real-time updates during fast-paced games or matches, to maximise community engagement.
• Provided insightful analysis pre-and post-match to deepen audience understanding and enjoyment.
• Handled half-time interviews with athletes, coaches, and other relevant parties professionally and respectfully.
• Colour commentating. Built rapport with co-commentators for seamless exchange during live broadcasts.
• Enhanced audience engagement by incorporating detailed knowledge of sporting rules and strategies into commentary.

• Coordinated with producers to create high-quality radio broadcasts in English & Pidgin for sports and religion.
• Improved listener experience by introducing interactive elements such as call-ins, contests, quizzes, and giveaways into theprogramme schedule.
• Extensive on-field reportage of the 2019 general elections in Nigeria for live on-air discussions, ensuring accuracy and relevancy
• Support the sound engineer in voiceovers and utilize sound editing software - adobe audition cc proficiently, ensuring flawless broadcast sound quality.
• Hosted live interviews with a wide range of guests, enhancing the diversity of show content.
• Prepared meticulously before every broadcast by producing engaging scripts that resulted in an increased audience retention rate
• Ensured compliance with NBC regulations during all broadcasting activities while also keeping pace with industry trends for insightful commentary during shows.

• Wrote sports scripts for on-air broadcasts with compelling storytelling techniques.
• Fact-checked all information before broadcast, reducing the likelihood of miscommunication.
• Conducted live and recorded interviews and edit accordingly for airing and detailed reportage
• Participated in live radio sessions as an analyst, contributing to enhanced broadcast quality.
• Travelled across the country, providing diverse geographic coverage of sports news stories.

• Day-to-day interfacing with willing banking customers on products and services, demonstrating respect and friendliness
• Accurate and efficient compilation of customer feedback and recommendations
• Successfully delivered on tasks within tight deadlines.

• Weekend reportage of the Top Tier Nigeria Football League teams in Portharcourt and Uyo.
• Live match-day analysis and updates.
• Collaborated closely with editors to refine story angles and drafts by conducting in-depth research and interviews.
• Transcribed recorded interviews promptly, contributing to swift article production.