Talented professional with strong multitasking, organisational and research skills. Brings 3 years of related experience. Proficient user of Google workspace. Proven history of reliably producing work ahead of tight deadlines. Enthusiastic Business Development Manager with knowledge of resolving customer problems. Works to increase success through effective work strategies and customer service with impressive track record of improving sales and growing company customer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities.
Hi, I’m
Efemena Shifitanure
Lagos Mainland,Lagos
Summary
Overview
4
years of professional experience
6
years of post-secondary education
Work History
Gadget90 StoresLagos, Nigeria
TikTok Content lead
01.2024 - Current
Job overview
- Shot and edited content for TikTok.
- Maintained brand aesthetic, tone of voice and culture across TikTok.
- Researched target audience groups in support of digital campaigns on TikTok and got over 9000 active followers in the space of 4 months.
- Improved page impressions and analytic by over 300% within 4 months.
- Processed payment runs with complete accuracy.
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Developed plans and strategies to promote continuous improvement.
Tecno MobileLagos, Nigeria
Assistant Campus Marketing Lead (Voluntary Role)
03.2020 - Current
Job overview
- Shared experiences to nurture understanding and rapport with students.
- Coordinated over 3 events to highlight campus successes and build student morale.
- Developed marketing collateral and freebies to attract over 100 new students to the community.
- Promoted organisation as public representative at business, social and community functions.
- Commissioned public opinion research, analysed findings and used insight to inform promotional campaign strategy that led to a 10% increase in sales on campus within 3 months.
- Showcased over 10 products to convert large groups with genuine presentation style.
Afrobeats Central, Canada
Sales Lead
01.2024 - 04.2024
Job overview
- Completed over 30 customer orders with speed and accuracy.
- Engaged with stakeholders to build relationships and brand awareness which led to the launch of 3 campaigns.
- Delivered services to customer locations within target timeframes.
- Conducted research and gathered information from multiple sources to present clear results.
- Generated Key Performance Indicator reporting to drive better performance.
Afrobeats Central, Canada
Business development manager
01.2023 - 12.2023
Job overview
- Drafted fully-fledged proposals to recommend senior management on different courses of action.
- Contacted and converted over 100 potential customers via telephone, email and in-person enquiries.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Generated leads to bring in 15 new client revenue and improve bottom-line profitability.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Influenced key decision-making and established trust with stakeholders.
- Identified opportunities to drive business growth, diversification and expansion.
Whip Music Africa, Southafrica
Business development manager
05.2021 - 12.2022
Job overview
- Drafted fully-fledged proposals to recommend senior management on different courses of action.
- Contacted and converted over 100 potential customers via telephone, email and in-person enquiries.
- Converted over 40 partners of the platform.
- Designed strategies to contribute and enhance seamless workflows across different teams and departments.
- Organised special sales at specific times to drive customer engagement and move high volumes of products.
- Drew on understanding of key markets to push development of business strategies.
- Formulated actionable plans to leverage insightful data on latest customer demographics.
- Analysed sales reports to identify trends and update strategies.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
Entrylevel
Associate product manager
02.2022 - 04.2022
Job overview
- Exceeded expectations and demonstrated potential for future success.
- Adapted to new situations and learned new skills quickly.
- Used problem-solving skills to resolve 2 capstone project challenges and prioritise workload.
- Demonstrated accountability and initiative by proactively identifying and mitigating potential risks in 2 product launch.
- Demonstrated critical time management and organisational skills to balance studies alongside work.
- Managed time effectively to meet deadlines.
- Communicated ideas and information clearly and concisely, both verbally and in writing
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
Education
University of LagosNigeria
Bsc.Ed from Mathematics and Education
11.2018 - 08.2024
University Overview
- Academic honours in Numerical Analysis 1
- Held Deputy Marketing Lead role with Engineering Ladies Initiative
- Held Assistant Campus Marketing Lead role with Tecno Mobile Campus Ambassadors
Skills
- Marketing
- Leadership
- Problem-solving
- Team building
- Communication skills
- Market research expertise
- Sales strategy familiarity
- Google Workspace
- Customer service
- Brand building
- SEO
Languages
English
Fluent
Affiliations
Affiliations
- Creating Video Contents, Learning and exploring about controversial topics and society standards
"Behind the Scenes: A Glimpse into My World"
"Behind the Scenes: A Glimpse into My World"
Hey there! I'm the kind of professional who dives headfirst into challenges and emerges with solutions that not only work but standpoint. My journey through business development, marketing, sales, and content creation has been a wild ride, filled with big wins and invaluable lessons.
When it comes to leadership, I bring vibrancy and vision to the table. I rally my teams with spirited enthusiasm, seeing every challenge as a gateway to new opportunities. I'm adventurous, always seeking new horizons to explore and boundaries to push. My optimism is my guiding light, steering me through highs and lows with an unwavering belief that everything will turn out great. I love having fun and a good laugh—I'm a firm believer that joy and lightness can transform our work into something truly remarkable.
Beyond the hustle, you'll find me happiest and most at peace at the beach. It's my sanctuary where the sea meets the sky, washing away life's complexities. Here, I find clarity and purpose, This blend of serenity and excitement mirrors the energy I bring to my day to day lifestyle.
But my passions extend beyond business. I'm deeply committed to inspiring and uplifting other black women, guiding them to reach their full potential. I'm dedicated to mentoring younger girls, helping them navigate life's challenges and realize their dreams. It's a cause close to my heart, and one that fuels my drive both in and out of the office.
Whether we're crafting campaigns, spearheading projects, or simply sharing laughs over launch, I'm all about making every moment count. Let's make work exciting and meaningful, and let's enjoy the journey together!
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Timeline
TikTok Content lead
Gadget90 Stores
01.2024 - Current
Sales Lead
Afrobeats Central
01.2024 - 04.2024
Business development manager
Afrobeats Central
01.2023 - 12.2023
Associate product manager
Entrylevel
02.2022 - 04.2022
Business development manager
Whip Music Africa
05.2021 - 12.2022
Assistant Campus Marketing Lead (Voluntary Role)
Tecno Mobile
03.2020 - Current
University of Lagos
Bsc.Ed from Mathematics and Education
11.2018 - 08.2024
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