EFE SYLVESTER
Marketing specialist
Abuja,Federal Capital Territory Abuja
Summary
Results-driven Book Marketer helping authors, publishers, and independent writers increase book visibility, build engaged audiences, and execute strategic book launches. Skilled in book marketing strategy, author branding, social media, content and email marketing, Amazon book promotion, audience development,reader engagement, market research, competitor analysis, and marketing analytics. Focused on targeted strategies that improve discoverability, strengthen author platforms, and generate sustained reader interest across digital channels.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Book Marketing Consultant
Independent Book Marketing Consultant
01.2023 - Current
- Develop and execute book marketing campaigns for authors across fiction, nonfiction, business, personal development, romance, and other categories.
- Support successful book launches through coordinated social media, content, email, and promotional campaigns.
- Increase book visibility and audience engagement through targeted digital marketing strategies and channel-specific content.
- Conduct Amazon keyword, category, competitor, and market research to improve book discoverability and positioning.
- Build and manage social media content strategies across Instagram, Facebook, X, LinkedIn, and other relevant platforms.
- Develop author branding strategies that establish credibility and support long-term audience growth.
- Identify relevant reader communities, influencers, book bloggers, reviewers, and promotional opportunities.
- Track campaign performance using engagement, reach, conversion, traffic, and sales-related metrics.
- Manage marketing activities from initial strategy and research through campaign execution and performance analysis.
Book Marketing & Author Growth Specialist
Independent Consultant
01.2021 - 01.2023
- Managed multiple book promotion campaigns simultaneously while maintaining customized strategies for each author.
- Built targeted reader audiences through organic content, community engagement, email campaigns, and social media promotion.
- Created promotional calendars covering pre-launch, launch week, and post-launch activities.
- Developed promotional content including social posts, copy, email campaigns, author bios, book descriptions, and campaign messaging.
- Researched comparable authors and competing titles to identify positioning and promotional opportunities.
- Helped authors strengthen their online presence and establish consistent professional branding.
- Used marketing analytics to identify high-performing campaigns and continuously optimize promotional activity.
Education
Bachelor's Degree - Marketing, Communications, Business Administration, English, or Media Studies
University of Abuja
Skills
- Book Marketing Strategy
- Book Launch Campaigns
- Author Branding
- Amazon Book Marketing
- Social Media Marketing
- Instagram Marketing
- X/Twitter Marketing
- Facebook Marketing
- LinkedIn Marketing
- Content Strategy
- Email Marketing
- Audience Growth
- Reader Engagement
- Influencer & Creator Outreach
- Book Promotion
- Market Research
- Competitor Analysis
- Keyword & Category Research
- Promotional Campaigns
- Marketing Analytics
- Author Platform Development
- Campaign Optimization
- Lead Generation
- Community Building
- Marketing Automation
Certification
- Book Marketing / Publishing Marketing Certification
- Digital Marketing Certification
- Social Media Marketing Certification
- Google Analytics Certification
- Content Marketing Certification
Tools And Platforms
- Amazon Author Central
- Amazon KDP
- Canva
- Adobe Express
- Mailchimp
- ConvertKit
- Meta Business Suite
- X
- TikTok
- Google Analytics
- Google Workspace
- Microsoft Office
- Notion
- Trello
- Buffer
- Hootsuite
- Later
- Goodreads
- Publisher Rocket
- BookBub
- Book marketing and research platforms
Timeline
Book Marketing Consultant
Independent Book Marketing Consultant
01.2023 - Current
Book Marketing & Author Growth Specialist
Independent Consultant
01.2021 - 01.2023
Bachelor's Degree - Marketing, Communications, Business Administration, English, or Media Studies
University of Abuja