Edose Okojie

Procurement platform for food business in Africa

• Collaborating with team members, stakeholders, and thought leaders, to produce high-quality joint content, resulting in a 40% increase in engagement
• Conducting analysis to measure effectiveness of marketing campaigns and identified opportunities to optimize future campaigns.
• Analyzing competitors' content strategies to develop innovative approaches.
• Designing and executed content marketing strategies to achieve short-term business targets.
• Developed, distributed, and tracked multimedia content across all digital channels, amplifying reach and boosting brand awareness by 22% and following by 30% within 3 months.
• Conducting market research and analyzing data to identify target markets, predict customer pain points and demand
• Researched industry trends and emerging topics to create timely content pieces.

The Branch app is the most downloaded mobile financial services app on Google play.

• Drove product message unification across all channels, enhancing the consistency and clarity of brand messaging, which contributed to a 25% increase in customer engagement metrics.
• Cross-functional collaboration with product and operations teams to conduct in-person and remote customer research to find customer pain points and understand decision drivers to help develop tailored copies and content that led to improved conversion rates and user retention.
• Drove user adoption and retention strategies by employing targeted email campaigns, in-app messaging, and social media, boosting monthly active users by 30%.
• Developed product positioning and messaging strategies for new products.
• Exceptional communication skills, both written and verbal, utilized in crafting compelling messaging for various marketing channels and engaging with clients through diverse communication mediums.
• Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing market share, customer and business value.
• Created and executed campaign and brand messaging strategies on digital media channels which led to increased brand awareness, trust and 40% growth in engagement and reach within 6 months
• Execution of multiple media announcements for new products and key company achievements to create awareness and build trust for the brand.
• Leveraged data analytics to optimize digital ad spend across multiple platforms, achieving a 30% reduction in customer acquisition costs while maintaining growth targets.
• Execution of strategic fintech sponsorship events, from pre-event planning, onsite coordination, and post-event follow-up to maximize lead generation, customer education and product awareness.
• Utilized A and B testing methods to optimize effectiveness of campaigns across digital platforms.

• Onboarded new associates on the team process and day to day operations
• Introduced product knowledge tests on a monthly basis to improve product knowledge to enable associates to provide optimal service and achieve response time goals
• Reduced response time count by 70% within 5 months and increased Google play rating by 30% within 3 months.
• Increased customer satisfaction ratings to 30% by effectively answering questions, suggesting effective solutions and resolving issues quickly.
• Enhanced productivity and customer service levels by anticipating needs and delivering outstanding support.

• Presented existing and prospective customers with valuable service or product information to aid in decision-making.
• Suggested new product ideas to the product team for customers requesting statement of account, improving retention by 40%.
• Created a new process for the Collections team to provide letters of Non-indebtedness for customers with fully paid loans.
• Took an initiative to research common issues experienced on the app, and escalated to the Products and Engineering team.

• Developed and managed the implementation of PR strategies to enhance brand awareness on various platforms.
• Social Media content development and implementation
• Managed the social media pages and maintained the brand imagery of clients.
• Coordinated relations with journalists and the media outlets; responding to all information requests on behalf of the clients
• Prepared and supervised the production of publicity brochures, print, promotional videos, films and multimedia content.
• Designed Electronic Press Kits for Clients

• Provided outstanding service to new and long-standing customers by attending closely to concerns and developing solutions.
• Improved customer service wait times to mitigate complaints.
• Resolved customer inquiries, questions and concerns to consistently offer quality service and meet performance benchmarks.
• Relayed customer feedback to cross-functional teams to improve services.
• Trained new hires on products and services, best practices and protocols to reduce process gaps.
• Educated customers on special pricing opportunities and company offerings.