Ebahi Ajayi
Lagos
Summary
Marketing specialist with over 7 years of creative Marketing, Customer solutions & Planning experience, delivering detailed solutions to drive Marketing & sales, attract and maintain customers, and build brand presence. Passionate about building brands and businesses that win in consumer's hearts and in the market place across Africa and the world at large. Diligent, conscientious and result driven and worked on several accounts including Travel,Transport, Banking, Paint, Insurance, FMCG with great customer service attributes. Excellent organizational and planning skills, as demonstrated in successful event planning experienced in the roll out of large-scale corporate re- branding campaigns and successful launch of an Airport lounge. Gained extensive experience communicating with vendors and marketing support personnel, and effectively managed marketing team. Strong ability to influence thinking, forge strategic alliances, and build consensus. Provide efficient branding and marketing strategies, advice, and support to Chief Executives, Board of Directors and Government officials. Experienced in working with multi-cultural teams, with proven competencies in strategic communications, operations management, stakeholder management and managing projects.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
Work History
Product Manager, Altravel
The Alternative Bank
11.2023 - Current
- Built a team to manage Travel financing with the Alternative Bank Business
- Successfully saw to the build and launch of an airport lounge at the MM2 Airport "Alt Club"
- Researched current travel trends, identify customer needs and preferences, and use this information to develop new travel products or improve existing ones.
- worked with cross-functional teams like designers, developers, and marketers to design, build, and launch new travel products.
- Negotiated deals with suppliers, like hotels or airlines, to secure the best rates and experiences for customers.
- Analysed the pricing strategy for travel products, ensuring they are competitive in the market while also generating a profit for the company.
- Track and analyze data on how travel products are performing, and use this information to identify areas for improvement.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Coordinated project planning and execution with team members and team leads.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
NEW PRODUCT MANAGER
Virgin Atlantic
10.2020 - 8 2022
- Leads team in delivering top notch product marketing strategy
- Heads development of new and effective product immersion strategy
- Ensure smooth relaunch and management of key sales product- Flightstore which generated a 32% increase in revenue in its first quarter
- Developed and implemented business strategies to achieve business goals and stay competitive
- Work closely with the Deputy High commissioners office to provide innovative ways of disseminating immigration information through the newly launched partner hub portal
- Controlled costs to keep business operating within budget and increase profits
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty
- Provide market analysis to the global team which allowed for the re- introduction of travel to Dubai and introduction of new travel destinations within the network
- Controlled resources and assets for department activities to comply with industry standards and government regulations
- Launched trade incentive steam for usage of the Flightstore interface
- Generate PR and corporate communication copies
- Creating compelling stories with for effective brand collaboration
- Aligning major stakeholders around the vision of each new product (aircraft specifications)launched.
MARKETING EXECUTIVE
Virgin Atlantic
12.2019 - 10.2020
- Working with the executive team, such as the marketing director to set the marketing strategy for the business
- Tracking effectiveness of marketing campaigns and reporting findings to the executive team
- Managing the design and production of promotional materials, such as souvenirs and brochures
- Weekly prioritisation of product features and capabilities.
MARKETING LEAD
Virgin Atlantic
08.2017 - 11.2019
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits
- Provided advisory assistance to trade and direct passengers on travel updates during the pandemic
- Generate PR and corporate communication copies
- Monitoring the market and developing competitive analysis
- Attend global marketing meetings to generate Nigeria fit marketing plans
- Creating compelling stories with for effective brand collaboration
- Liaised with the media buy-in agency on campaign planning and strategy execution
- Overseeing the company's attendance at events, such as trade shows, conferences, and festivals
- Management of Marketing budget.
Executive, Media Planning
mediaReach OMD
08.2017 - 01.2019
- Clients- Promasidor, Uber, UAC of Nigeria, Wrigley, Dabur, Old Mutual
- Oversaw budget allocation management and monitoring of all media campaigns
- Handled clients communication effectively and also maintaining key relationships
- Led production of media briefs for the media buyers
- Organized due diligence in preparation for media strategy development
- Strategy Development and Media Planning
- Ensure tracking and motoring of clients campaign are done and shared in a timely manner
- Carried out data analysis based on the market trends
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts
- PO and investment tracking
- Established and implemented departmental policies, goals and objectives
- Identified trends and assessed opportunities to improve processes and execution
- Served as the bridge between the client and the media partners and outfits.
Intern/ Associate Consultant
SECRETARIAL
11.2016 - 12.2017
- Attended Board meetings and Annual General Meetings (“AGM”)of various Companies
- Drafted various corporate documents
- Participated in workshops and presentations related to projects to gain knowledge
- Filing Annual returns for various Companies Incorporation of various Companies
- Drafting order of proceedings for various AGM's Drafting/Preparing notice of AGM and Board meetings Drafted Newspaper Publications
- Liaise with social media content providers
- Organized business development meetings and engagements within and outside Nigeria (Hawkammah).
Legal Assistant
DCSL CORPORATE SERVICES LIMITED
02.2017 - 08.2017
- Drafted Newspaper Publications
- Prepared client Legal documents
- Attended client Board Meetings
- Assisted with organizing trainings
- Minutes writing
- Provision of in-house assistance for Board Evaluations
- Statutory Health check on client legal documents
- Data back up on for Clients documents.
Asst Executive, Planning
mediaReachOMD
01.2015 - 10.2015
- Clients-Promasidor, Uber, UAC of Nigeria, Wrigley, Dabur, Old Mutual
- Efficiently worked with the team to ensure delivery of media activities
- Developed and executed annual media plans for Promasidor, UAC, Dabur, Old Mutual and Wrigleys
- Carried out market analysis and interpreted data for purpose of media planning
- Managed campaign and strategy evaluation while developing Post Campaign Reports
- Responsible for plan reconciliation with clients- Promasidor and Old Mutual.
Industrial
MURHI INTERNATIONAL TELEVISION, M.I.T.V
06.2011 - 08.2011
- Reporting to the Heads of News and Programmes and responsible for: Conducting Vox Pop on popular pressing issues
- Production of morning and evening News for A.M Programme (WAZOBIA PLUS)
- Transcription of News for M.I.T.V and Star 101.5 FM
- Events coverage.
Education
Master of Science - Advertising and Public Relations Management
De Montfort University
01.2014 - 04.2015
Bachelor of Science - Mass Communication
Redeemers University
01.2008 - 04.2013
Skills
- Brand Management
- Analytical And Research Skills
- Negotiation, Commercialisation and Resource Management
- Operations support
- Administrative tasks
- Project support
- Talented leader
- Brand development
- Problem-solving
- Team collaboration
- Client Relationships
Accomplishments
- Successfully managed and executed the roll out of the Virgin Atlantic Flightstore campaign- which I eventually received a commendation from the global sales Manager for driving up ticket sales in Nigeria in 2023- we recorded our highest sale pre/post pandemic- 32% revenue within the first 3 months post launch
- Launched the arrival of the brand new A350 aircrafts into the Nigerian market
- Instrumental in the partnerships between the business and SMEs- Gratia chin chin chich is now being served onboard the Upper class cabin LOS-LHR
- Aided the relaunch of the Virgin Atlantic Partner hub portal
- Effectively managed customer expectations in the heat of the pandemic by providing them with adequate information in form of newsletters on travel updates
- Planned and executed the event that welcomed the CEO of Virgin Atlantic in Nigeria for the very first time in 2019
- Developed a 360 Communication and media strategy for the launch of the #NotForSale human trafficking campaign with the UK Government which garnered recognition from the Nigerian Government and eventual collaboration
- Launch of Orbit Chewing gum into the Nigerian Market- May 2017
- Instrumental in the Launch of Cowbell Evaporated milk- January 2018
- Successfully wrote a published paper on key Corporate Governance issues such as the effect of 'pay for performance' on corporate culture; the role of the Board and Management in ensuring compliance; the role of regulators and the media in Corporate Governance; Whistleblower Protection and Ethics- a study of Wells Fargo.- November 2016
- Developed a comprehensive media landscape document for Nigeria- Nigerian Media Landscape- November 2017
Timeline
Product Manager, Altravel
The Alternative Bank
11.2023 - Current
NEW PRODUCT MANAGER
Virgin Atlantic
10.2020 - 8 2022
MARKETING EXECUTIVE
Virgin Atlantic
12.2019 - 10.2020
MARKETING LEAD
Virgin Atlantic
08.2017 - 11.2019
Executive, Media Planning
mediaReach OMD
08.2017 - 01.2019
Legal Assistant
DCSL CORPORATE SERVICES LIMITED
02.2017 - 08.2017
Intern/ Associate Consultant
SECRETARIAL
11.2016 - 12.2017
Asst Executive, Planning
mediaReachOMD
01.2015 - 10.2015
Master of Science - Advertising and Public Relations Management
De Montfort University
01.2014 - 04.2015
Industrial
MURHI INTERNATIONAL TELEVISION, M.I.T.V
06.2011 - 08.2011
Bachelor of Science - Mass Communication
Redeemers University
01.2008 - 04.2013
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