BALOGUN ZAINAB EJIDE
Mide Business World (MBW)
Lagos
2
Languages
1
Certification
5
years of professional experience
Creative Brand Strategist and Content Creator with hands-on experience building and growing a lifestyle brand from concept to execution. Founder of Mide Business World (MBW), where I lead brand strategy, content planning, customer experience, and digital marketing initiatives. Skilled at developing brand identities, creating engaging social media content, and building meaningful customer relationships. Passionate about helping brands tell compelling stories, strengthen their online presence, and create memorable customer experiences.
Work History
Founder and Brand Strategist
3 Years 10 Months- Founded and continues to lead a lifestyle brand offering curated beauty, fashion, and lifestyle products.
- Built the brand identity from the ground up, including logo design, colour palette, brand voice, and customer experience strategy.
- Successfully achieved 100+ product sales while building a loyal customer base with 15+ customers, including repeat buyers.
- Led a complete brand rebranding project focused on strengthening market positioning, storytelling, and visual identity.
- Designed branded customer touchpoints including shopping bags, thank-you cards, tissue paper, packaging, stickers, and gift boxes.
- Planned and executed social media campaigns to introduce the rebrand and increase brand awareness.
- Produced content that achieved up to 466 organic views, using insights to refine future content strategies.
- Managed customer enquiries, product launches, and after-sales communication, earning positive feedback for authenticity and excellent customer service.
Content Writer and Storyteller
4 Years 7 Months- Published over 150 articles across Medium and Storipod covering lifestyle, business, and personal development topics.
- Authored serialized novels on WebNovel, GoodNovel, and Inkitt, demonstrating long-form storytelling and audience engagement.
- Developed compelling written content using storytelling techniques to educate, entertain, and build audience connection.
- Adapted writing style for different platforms and target audiences while maintaining consistency in tone and messaging.
Graduate Teacher (National Youth Service Corps)
1 Year- Applied creative teaching techniques to simplify complex concepts and improve student engagement.
- Organized school events, including a Hausa Cultural Day presentation that earned Second Place.
- Built positive relationships with students through mentorship, communication, and interactive learning methods.
- Received recognition from school leadership for professionalism, organisation, and classroom management.
Education
B.SC(ED.) - Physical and Health Education
GPA: Second Class Honours (Lower Division)
Skills
Brand Strategy
Brand Identity Development
Brand Positioning
Brand Storytelling
Customer Experience Design
Packaging Strategy
Content Strategy
Social Media Management
Instagram Marketing
Content Planning
Community Engagement
Creative Direction
Graphic Design
Video Content Planning
Project Coordination
Communication
Customer Relationship Management
Problem Solving
Organisation
Time Management
Adaptability
Team leadership
Strategic thinking
Marketing
Entrepreneurial and innovative
Certification
- Diploma in Operations Management - Alison
- Introduction to Online Marketing Strategies - Alison
- How to Build a Profitable Small Business Brand - Alison
- Basic Theory of Creative Writing - Alison
- Administrative Assistant - Alison (In Progress)
- Leadership Training Certificate - Lagos State University
- NYSC Certificate
Accomplishments
- Built Mide Business World from concept to an active lifestyle brand with 100+ product sales and a loyal base of repeat customers.
- Designed MBW's brand identity, including its logo, visual identity, and customer packaging experience.
- Published 150+ articles across Medium and Storipod, alongside serialized novels on multiple digital publishing platforms.
- Earned positive customer feedback for authentic products and excellent customer service.
- Received commendation from school leadership for professionalism, organisation, and engaging teaching methods.
Languages
English
Yoruba
Digital Tools
- Canva
- Microsoft Word
- Microsoft Excel (Basic)
- Microsoft Outlook
- CapCut
- Meta Business Suite
- Google Workspace
Core Competencies
Brand Identity Development, Brand Positioning, Brand Storytelling, Customer Experience Design, Packaging Strategy, Product Branding, Content Strategy, Social Media Management, Instagram Marketing, Content Planning, Copywriting (Basic), Community Engagement, Canva, Visual Branding, Creative Direction, Graphic Design, Video Content Planning, Project Coordination, Communication, Customer Relationship Management, Problem Solving, Organisation, Time Management, Adaptability
Timeline
Graduate Teacher (National Youth Service Corps)
Ade-Benson Comprehensive College
06.2025 - 06.2026Read More
Founder and Brand Strategist
Mide Business World (MBW)
10.2022 - CurrentRead More
Content Writer and Storyteller
01.2022 - CurrentRead More
Lagos State University
B.SC(ED.) from Physical and Health Education
Read More