OLANIKE Akinlawon
Regional Sales Manager
Ikeja
Summary
Tech savvy and organized Regional Sales Manager with 18 years of sales experience. Professional reputation for exceeding sales goals and retaining clients. Excellent leadership and analytical skills with dedication to corporate growth and development.
Overview
22
22
years of professional experience
9
9
years of post-secondary education
Work History
Regional Sales Manager
The Big Bottling Company
ikeja
10.2018 - Current
- Exceeded targets by building, directing and motivating high-performing sales team.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation with weekly reporting via powerpoint presentation.
- Developed sales strategy based on research of consumer buying trends and market conditions with consideration for competitors activities and pricing.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Finalized sales contracts with high-value customers.
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
- Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients thereby increasing revenue by 100% in the last quarter of 2018
- Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies.
- Boosted market share by establishing sales and distribution channels, and solidifying sales partnerships, in turn increasing market share by 42% within 3 months in 2020
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.
Regional Sales Chief
Ajeast Nigeria Limited
Oregun
07.2014 - 10.2018
- Participated in team-building activities to enhance working relationships.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Conducted research, gathered information from multiple sources and presented results for weekly forecasts.
- Worked with sales associates to understand needs and provide excellent service by analyzing in detail; Sales territories, Wholesaler’s strengths and weaknesses to assess growth and set quota for ASC and BDE including accompaniment plans
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Collaborated with team members to achieve target results, increasing revenue from #180M to #400M within 3 months in 2015
- Formulated sales proposals and plans that drove sales and generated volumes through BTL and contributed suggestions for ATL activities.
- Prepared market activation plans for areas with “special” needs and synchronized same with the marketing department for market fit and presence.
- Delivered services to customer locations within specific timeframes.
Assistant Brand Manager
CHI LIMITED (TGI GROUP)
Ajao Estate
07.2010 - 06.2014
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Consulted with product development teams to enhance products based on customer interest data.
- Motivated team members to continuous improvement in promoting and selling CHI HAPPY HOUR products.
- Generated 30% in sales through effective networking and marketing strategies to grow new business and increase productivity for HAPPY HOUR, FIT & SMART, CHI FRUIT & MILK brands
- Increased CHI ACTIVE's sales and brand exposure by liaising with management in developing new packaging, collateral and sales materials and optimizing target audience reach.
Field Sales Supervisor
Classic Beverages Nigeria Limited (The Lacasera Company)
Amuwo Odofin, Lagos.
02.2008 - 07.2010
- Supervised key accounts officers in chain restaurants, chain supermarkets and retail outlets.
- Generated new key accounts / outlets.
- Cultivated cross-functional partnerships with sales and support (logistics and finance) to achieve commercial and departmental objectives.
- Created boardroom and courtroom multimedia presentations including video and text- synced depositions for enhanced understanding.
- Documented weekly, all activities in key account outlets and monitored compliance to policy of S.G.A.
- Reconciled and executed debt recovery on credit accounts.
- Coordinated staff schedules to properly allocate resources and meet business needs increasing sales 40% within 2 years.
- Performed root cause analysis, created corrective plans of action and furnished objective evidence to deliver accurate results.
- Built constructive employee relationships to maintain workforce engagement, commitment and flexibility.
- Accompanied sales representatives on market visits to resolve issues and foster and build relationships.
- Supervised market investigations, reported issues and escalated those that required further assistance.
- Built strong relationships with distributors by following up on previous purchases and suggesting price margin for profitability.
Presales
Classic Beverages Nigeria Limited
Amuwo Odofin Lagos
08.2005 - 02.2008
- Identified sales opportunities by assessing environment and devising and implementing winning strategy.
- Conceptualized and implemented sales and marketing programs that are suitable to the market where distributor operates
- Grew sales volume, revenue and increased market share of company's product through the increase in products ranges of distributors and by opening of new outlets
- Built the company's image and a culture of excellence in outlet merchandising.
- Served as a business consultant to distributors and a link between the company and its distributors.
- Prepared daily activity reports and gathered sales and marketing data that are useful for business decision making
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Delivered services to customer locations within specific timeframes as orders were pre generated.
- Participated in team-building activities to enhance working relationships.
Sales Representative
Classic Beverages Nigeria Limited
Amuwo Odofin LAGOS
05.2003 - 07.2005
- In the top as best sales representatives out of over 40 reps nationwide consistently for 2years
- Oversaw sales forecasting, goal setting and performance reporting for all accounts.
- Analyzed and reported on daily period (DRAR) customer activity, business trends, and areas of concern.
- Sold all brands of LaCasera products through route calls
- Built the company's image and a culture of excellence in outlet merchandising (floor, shelf, cold display considering footfalls)
- Served as a business consultant to distributors and a link between the company and its distributors.
- Prepared daily activity reports and gathered sales and marketing data that are useful for business decision making
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and delivered engaging sales presentations to convey product benefits.
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Brought Customer Satisfaction Index levels from unsatisfactory to levels acceptable to The Lacasera company.
- Expanded customer base and boosted profit within product line.
- Boosted brand awareness, implemented promotional campaigns and employed sales tactics as part of territory development using self initiative.
- Tailored sales approaches and techniques to specific client needs to increase marketing effectiveness case study Adex Classic.
- Trained and mentored new sales representatives.
Educator
Federal Govt Girls College, (NYSC)
Akwa Ibom.
01.2002 - 12.2002
- Planned and implemented integrated lessons to meet national standards.
- Communicated frequently with students and school management to provide feedback and discuss instructional strategies.
- Fostered team collaboration between students through home economics group projects.
- Completed daily reports on attendance and disciplinary performance.
- Kept students on-task with proactive behavior modification and positive reinforcement strategies.
- Supported student physical, mental and social development using classroom games and activities.
- Graded and evaluated student assignments, papers and course work.
- Implemented and encouraged debate-style classroom environment to increase student engagement and promote critical thinking.
- Reviewed curriculum and devised alternate approaches to presenting lessons to increase student understanding.
- Incorporated exciting and engaging activities to achieve student participation and hands-on learning.
Brand Promoter
NIGERIAN BREWERIES PLC
IGANMU, LAGOS
08.2000 - 12.2001
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Contacted other store locations to determine merchandise availability.
- Obtained product information from customers, conducted promotional programs and games on company's brands
- Related in friendly way with consumers, relayed complaints and comments to sales office.
- Engaged, educated and befriended customers to deliver amazing shopping experience.
- Designed, filled and arranged eye-catching product floorsets to increase sales of all Nigerian Breweries products with emphasizes on LES .
- Conducted consumer surveys and analyzed purchasing trends for Legend Extra Stout.
- Acted as face of brand at retail events and sampling opportunities at multiple locations majorly bars and guest houses.
- Acted as face of brand at retail events and sampling opportunities at multiple locations.
- Educated trade and distributor partners regarding brand benefits, products and services.
- Communicated product information with confidence and educated consumers about company.
- Achieved and exceeded sales goals in line with prescribed selling strategy.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Identified key high-traffic hours and built rapport with prospective customers.
Industrial Trainee
U.A.C Foods
Ojota
11.1998 - 12.1999
- Minimized communication issues between managers and workers by effectively maintaining records.
- Supported team in industrial work completion, gaining experience in cross-functional positions and processes.
- Developed and updated tracking spreadsheets for process monitoring and reporting.
- Coordinated sensory evaluation, packing of meat and meat products.
- Measured and prepared Ingredients for production of products such as pastries, chips etc.
- Worked directly with all departments on the production floor to achieve the objective of gaining knowledge in Food processing and manufacturing.
- Maintained overall safe work environment with employee training programs and enforcement of safety procedures.
- Observed packing operations to verify conformance to specifications.
Education
MBA - MARKETING MANAGEMENT
LADOKE AKINTOLA UNIVERSITY oF TECHNOLOGY
OGBOMOSHO, NIGERIA 03.2016 - 02.2019
POST GRADUATE DIPLOMA - MANAGEMENT SCIENCE
LADOKE AKINTOLA UNIVERSITY oF TECHNOLOGY
OGBOMOSHO, NIGERIA 02.2015 - 01.2016
DIPLOMA iN COMPUTER STUDIES - COMPUTER STUDY
OJUKAT COMPUTER COLLEGE
AKWA IBOM STATE 01.2000 - 11.2001
HIGHER NATIONAL DIPLOMA - FOOD TECHNOLOGY
YABA COLLEGE oF TECHNOLOGY
YABA, LAGOS NIGERIA 01.2000 - 11.2001
NATIONAL DIPLOMA - FOOD TECHNOLOGY
FEDERAL POLYTECHNIC ILARO
OGUN STATE, NIGERIA 02.1997 - 12.1998
Skills
Business development and planning
Sales initiatives and techniques
Tactical planning
Sales expertise
Forecasting skills
Product and service knowledge
Presentation ability
Staff Management
Excellent verbal/written communication
Account development
Trend Analysis
Performance evaluation
Territory Management
Expanding territories
Accomplishments
- Supervised team of 80 staff members.
- Recruited and developed 18 new sales professionals.
- Resolved product issue through consumer testing in Ogun state.
- Used Microsoft Excel to monitor & track team and customer performances
Timeline
Regional Sales Manager
The Big Bottling Company
10.2018 - Current
MBA - MARKETING MANAGEMENT
LADOKE AKINTOLA UNIVERSITY oF TECHNOLOGY
03.2016 - 02.2019
POST GRADUATE DIPLOMA - MANAGEMENT SCIENCE
LADOKE AKINTOLA UNIVERSITY oF TECHNOLOGY
02.2015 - 01.2016
Regional Sales Chief
Ajeast Nigeria Limited
07.2014 - 10.2018
Assistant Brand Manager
CHI LIMITED (TGI GROUP)
07.2010 - 06.2014
Field Sales Supervisor
Classic Beverages Nigeria Limited (The Lacasera Company)
02.2008 - 07.2010
Presales
Classic Beverages Nigeria Limited
08.2005 - 02.2008
Sales Representative
Classic Beverages Nigeria Limited
05.2003 - 07.2005
Educator
Federal Govt Girls College, (NYSC)
01.2002 - 12.2002
Brand Promoter
NIGERIAN BREWERIES PLC
08.2000 - 12.2001
DIPLOMA iN COMPUTER STUDIES - COMPUTER STUDY
OJUKAT COMPUTER COLLEGE
01.2000 - 11.2001
HIGHER NATIONAL DIPLOMA - FOOD TECHNOLOGY
YABA COLLEGE oF TECHNOLOGY
01.2000 - 11.2001
Industrial Trainee
U.A.C Foods
11.1998 - 12.1999
NATIONAL DIPLOMA - FOOD TECHNOLOGY
FEDERAL POLYTECHNIC ILARO
02.1997 - 12.1998