DOUGLAS CHUBBY UBAH
Yaba
Summary
Detail-oriented Social Media Manager experienced in content development and campaign management. Achieved significant brand enhancement through strategic communication adaptations based on data and market trends. Focused on delivering organisational success by leveraging strong computer proficiency and exceptional interpersonal skills.
Overview
16
16
years of professional experience
Work history
Web & Social Media Manager
ELFWORKS NIGERIA LIMITED
2012.03 - 2026.07
- Creation and management of accounts for brands across various social media platforms
- Deployment of brand content across multiple social media platforms
- Formulated content deployment strategies for web and social media to optimise audience reach.
- Social media advertising (Google Adwords, Facebook Ads, Twitter Ads)
- SEO and PPC Management
- Tracking and monitoring of brand activity on digital media, analytics
- Collaborated with animation and digital media agency to produce engaging content that resonated with target audience.
- Coordinated projects to increase brand visibility and engagement across digital platforms.
- Research materials for brand content development on web and social media
- Drafting copy for E-mail Newsletters
- GTBANK (Mobile Money Campaign) – Content Development. (Summer Card Campaign) – Research.
- STERLING BANK (Social Lender Video Campaign) – Content Development
- AREA! (Animated Comedy Video Series) – Deployment Strategy and Monitoring
- GRAND OAK LIMITED (Swagga Bitters Product Launch) – Deployment Strategy
- FIRST TRANSFER CANADA (Money Transfer Product Launch) – Content Development
PR/Media Executive
A’LIME MEDIA LIMITED
2011.10 - 2012.02
- Liaised daily with clients and media through telephone and email to foster communication and collaboration;
- Relationship building and networking with colleagues, clients and the media;
- Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients;
- Working as part of an account team to develop client proposals and implement the PR activity;
- Prepared detailed client reports and actively participated in client meetings to ensure alignment with objectives;
- Conducted in-depth research to gather relevant information for client projects and proposals.ing, writing and distributing press releases to targeted media;
- Promoting news stories and features to the media, known as ‘selling in’;
- Collating, analyzing and evaluating media coverage;
- Managed events, including press conferences and promotional activities, to enhance client visibility and engagement;
- Attending and promoting client events to the media;
- Assisting with the production of client publications, such as in-house magazines;
- Commissioning market research;
- Developed comprehensive media strategies to enhance client visibility and engagement.
- Managed multiple projects to ensure timely completion and alignment with client objectives.
- CSR FILES (A monthly Journal on Corporate Social Responsibility in Africa, published by ThistlePraxis Consulting) – Research.
- SHAKARA INTERNATIONAL (A Fashion/Lifestyle Magazine, published by KOGA Publishing Limited) – Research.
- ECSRMP 2011 (Effective Corporate Social Responsibility Reporting for Media Professionals, organized by ThistlePraxis Consulting) – PR/Media Planning & Monitoring, preparing Press Releases.
- SUSTAINABLE CONVERSATIONS (An Annual Discourse on Corporate Social Responsibility and Sustainability in Nigeria and Africa, organized by ThistlePraxis Consulting Limited) – PR/Media Planning & Monitoring, preparing Press Releases.
- GRADUATE EMPLOYABILITY TRAINING (An initiative aimed at providing practical skills to empower and motivate graduates to be productive in society, organized by The Bridge Leadership Foundation) - PR/Media Planning & Monitoring, preparing Press Releases
Client Services Executive/ Assistant to the CEO
BLUEFLOWER LIMITED
2010.10 - 2011.06
- Liaised daily with clients and media through telephone and email to enhance communication and service delivery.
- Relationship building and networking with colleagues, clients and the media.
- Prepared comprehensive client reports and engaged in client meetings to ensure alignment on project objectives.
- Working as part of an account team to develop client proposals and implement the PR activity.
- Researched, wrote, and distributed press releases to targeted media, increasing visibility for client initiatives.
- Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients.
- Provided public relations consulting services to clients.
- Executed assignments directed by the Chief Executive Officer and delivered progress reports.
Education
B Sc. (Hons) - Political Science
University of Nigeria, Nsukka
Diploma - Information Technology
Afrihub LLC, University of Nigeria, Nsukka
West African School Certificate - O’ Levels
Kings College, Lagos
Skills
- Social media campaign execution
- Content creation
- Microsoft Office proficiency
- Deadline management
- Multitasking and prioritisation
- Innovative problem-solving
- Interpersonal and communication skills
Languages
Excellent written and oral English, fluent in Igbo & Yoruba
Interests
Digital/Social Media Trends, Current Issues Analysis, Sports
Business Skills
- Social Networking
- Social Media Marketing
- Digital Media
- SEO and PPC Management
Timeline
Web & Social Media Manager
ELFWORKS NIGERIA LIMITED
2012.03 - 2026.07
PR/Media Executive
A’LIME MEDIA LIMITED
2011.10 - 2012.02
Client Services Executive/ Assistant to the CEO
BLUEFLOWER LIMITED
2010.10 - 2011.06
West African School Certificate - O’ Levels
Kings College, Lagos
Diploma - Information Technology
Afrihub LLC, University of Nigeria, Nsukka
B Sc. (Hons) - Political Science
University of Nigeria, Nsukka