Result-driven professional with over 7 years of experience in the advertising industry. Specializing in strategic brand planning, media buying, media compliance, marketing/advertising research, sponsorship evaluation, and content analysis. Skilled in negotiation, experiential consumer engagement, and media management. Seeking opportunities to contribute to company objectives and enhance personal development in a dynamic environment.
Hi, I’m
Dosumu Remilekun Enitan
Lagos
Summary
Overview
15
years of professional experience
Work History
PHD NIGERIA
Media Investment & Compliance Manager/Senior Manager
2020.09 - Current (4 years)
Job overview
- Identified optimal media channels to deliver advertising messages to target audiences, ensuring maximum exposure within allocated budgets
- Conducted media content evaluation, inventory allocation, and tracking
- Developed and implemented evaluation and tracking templates
- Assisted in identifying target audiences and planning media campaigns
- Negotiated rates, ad space, and airtime
- Optimized media plans and budgets
- Prepared and adjusted schedules as necessary
- Explored new platforms and channels
- Ensured creative and appropriate ad placement
- Monitored costs and ROI
- Ensured campaign compliance and reconciliation
- Built long-term client relationships.
- Managed compliance efforts, reporting and audits.
- Reduced risk exposure for the company by identifying and addressing areas of noncompliance.
- Reviewed documents, files, transcripts, and other records to assess compliance and potential risk.
- Prepared records and data for regular audits.
PHD NIGERIA
Assistant Media Manager Buying & Control
2019.05 - 2020.09 (1 year & 4 months)
Job overview
- Assisted in identifying optimal media channels and planning campaigns
- Negotiated rates, ad space, and airtime
- Optimized media plans and budgets
- Prepared and adjusted schedules
- Explored new platforms and channels
- Ensured creative and appropriate ad placement
- Monitored costs and ROI
- Ensured campaign compliance and reconciliation
- Built client relationships.
- Maintained strong relationships with key industry stakeholders, fostering collaboration and partnership opportunities.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Mentored junior team members, fostering a collaborative and positive work environment that encouraged ongoing professional development.
- Stayed current on industry trends and emerging technologies to ensure the company''s competitive edge in the marketplace.
- Supervised online and offline ad campaigns, reporting on results.
- Oversaw company media budget, increasing cost efficiency and sales.
- Managed company social media pages and increased social media presence, monitoring user engagement.
PHD
Senior Media Executive
2017.08 - 2019.05 (1 year & 9 months)
Job overview
- Assisted in identifying target audiences and planning media campaigns
- Negotiated rates, ad space, and airtime
- Optimized media plans and budgets
- Prepared and adjusted schedules
- Explored new platforms and channels
- Ensured creative and appropriate ad placement
- Monitored costs and ROI
- Ensured campaign compliance and reconciliation
- Built client relationships.
- Secured favorable press coverage by cultivating strong relationships with journalists and influencers.
- Collaborated cross-functionally on integrated marketing campaigns that supported broader business objectives.
- Led a team of media professionals, fostering a culture of collaboration and continuous improvement.
- Championed the adoption of new technologies and platforms to stay ahead in the rapidly evolving media landscape.
- Spearheaded successful product launches with well-executed multimedia campaigns.
- Influenced positive change within the organization by championing diversity and inclusion initiatives within the media team.
QVT Media
Snr Media Executive
2014.03 - 2017.01 (2 years & 10 months)
Job overview
- Developed marketing plans and strategies
- Bought airtime and space on print and electronic media
- Negotiated discounts
- Managed content and marketing
- Conducted market surveys and research
- Handled media brokerage and sponsorship management.
- Managed 7 employees in media department at QVT.
- Enhanced revenue generation by 60% by introducing Content management strategies.
- Led cross-functional teams in the successful execution of integrated marketing campaigns.
- Conducted market research to identify emerging trends and opportunities in the media landscape, informing company strategy accordingly.
- Designed and implemented custom-tailored solutions based on individual client needs and goals.
Soundtax
Intern
2009.11 - 2010.10 (11 months)
Job overview
- Soundtrax Digital Photo Lab
- Picture editing and color separation
- Managed daily records of pictures
- Educated photographers
- Contributed to shoot outcomes.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
- Sorted and organized files, spreadsheets, and reports.
Education
Cannes Lion Master Class Online
Digital Marketing
07.2020
University Overview
Cannes Lion Master Class Online
Creativity for Business
06.2020
University Overview
Cannes Lion Master Class Online
Behavioral Science for Brands
05.2020
University Overview
Cannes Lion Master Class Online
Marketing Strategy
04.2020
University Overview
Cannes Lion Master Class Online
Storytelling
04.2020
University Overview
University of Lagos Lagos, Nigeria
M.Sc Mass Communication (Public Relations & Advertising)
10.2015
University Overview
Advertising Practitioners Council of Nigeria Lagos, Nigeria
Associate Registered Practitioner of Advertising
05.2015
University Overview
Nigerian Institute of Management Lagos, Nigeria
Proficiency Certificate in Management
11.2010
University Overview
Redeemer's University Ogun State, Nigeria
B.Sc Mass Communication
09.2009
University Overview
Skills
- Analytical Thinking
- Communication Skills
- Project Management
- Problem-Solving
- Team Collaboration
- Attention to Detail
- Customer Service
- Marketing Skills
- Compliance Monitoring
- Adaptability
Languages
English (fluent)
Advanced
C1
Yoruba (fluent)
Advanced
C1
Personal Information
Personal Information
- Place of Birth: Ogun State, Nigeria
- Date of Birth: 05/25/85
- Gender: Female
- Nationality: Nigerian
- Marital Status: Single
References
References
Available on requestHobbies and Interests
Hobbies and Interests
- Reading
- Meeting People
- Listening to Informative Messages
- Discovering New Things
- Taking Positive Risks
- Traveling
Accomplishments
Accomplishments
- Achieved 95% by completing EPL negotiation with accuracy and efficiency.
- Documented and resolved all media buying issues which led to achieving campaign objectives
• Optimized Media Buys: Leveraged strategic negotiation skills to maximize value within allocated budgets.
• 99% Compliance: Implemented a robust monitoring system, ensuring seamless campaign execution and maintaining an impressive compliance level.
• Client Commitment: Monitored and analyzed Unilever’s buying performance, ensuring delivery aligned with client commitments.
• Deadline Adherence: Oversaw timely submission of relevant documents for receivables and payments.
• Team Leadership: Managed junior staff, ensuring accuracy and high-quality output.
• Auditor Relationship: Responsible for day-to-day running of auditor relationships, alignment processes, and effective communications.
• Global Market Involvement: Actively participated in pitch processes across global markets.
• Methodology Innovation: Contributed to creating new internal tracking methodologies.
• Media Audit Expertise: Proficiently analyzed client audits using key performance indicators (KPIs), reach, and TRPs.
• Revenue Targets: Collaborated closely with team leads to achieve revenue goals.
• Project Management: Efficiently managed project timelines, ensuring successful completion.
. My commitment to excellence has resulted in a remarkable 45% increase, all while maintaining a 100% ROI.
Timeline
Media Investment & Compliance Manager/Senior Manager
PHD NIGERIA
2020.09 - Current (4 years)
Assistant Media Manager Buying & Control
PHD NIGERIA
2019.05 - 2020.09 (1 year & 4 months)
Senior Media Executive
PHD
2017.08 - 2019.05 (1 year & 9 months)
Snr Media Executive
QVT Media
2014.03 - 2017.01 (2 years & 10 months)
Intern
Soundtax
2009.11 - 2010.10 (11 months)
Cannes Lion Master Class
Digital Marketing
Cannes Lion Master Class
Creativity for Business
Cannes Lion Master Class
Behavioral Science for Brands
Cannes Lion Master Class
Marketing Strategy
Cannes Lion Master Class
Storytelling
University of Lagos
M.Sc Mass Communication (Public Relations & Advertising)
Advertising Practitioners Council of Nigeria
Associate Registered Practitioner of Advertising
Nigerian Institute of Management
Proficiency Certificate in Management
Redeemer's University
B.Sc Mass Communication
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