DORIS CHINWOKE ACHONWA
ACCOUNTANT | DIRECTOR | FINANCE ANALYST |DIGITAL MARKETING SPECIALIST
Lagos
Summary
Results-oriented professional with over 15 years of combined experience in the FMCG, Education, Digital Marketing, Business Management and Investment sectors. Demonstrated expertise in digital marketing, business operations, accounting, strategic planning, financial investment, and relationship management. Skilled at driving growth through effective marketing strategies and operational excellence.
Overview
18
18
years of professional experience
7
7
years of post-secondary education
Work History
Managing Director
JUST KAY AGRO FOODS
Lagos, Lagos
11.2024 - Current
- Company Overview: Dynamic and results-oriented professional with over 15 years combined experience in the FMCG, Education and Investment sector
- Proven expertise in business operations, accounting, strategic planning, financial investment and relationship management
- Adept at driving growth through effective marketing strategies and operational excellence
- Lead an FMCG sales and distribution company, partnering with renowned brands such as Friesland Campina and Nestle Nigeria
- Implement strategies to enhance market reach and optimize supply chain operations
- Drive sales growth through innovative marketing initiatives
- Dynamic and results-oriented professional with over 15 years combined experience in the FMCG, Education and Investment sector
- Proven expertise in business operations, accounting, strategic planning, financial investment and relationship management
- Adept at driving growth through effective marketing strategies and operational excellence
Digital Marketing Manager
JUST KAY AGRO FOODS
07.2022 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
- Curated compelling content for various digital platforms, enhancing brand storytelling and audience connection.
- Negotiated with vendors and service providers to secure advantageous terms, reducing costs without compromising quality.
- Coordinated with sales teams to create cohesive marketing messages that improved lead quality and quantity.
- Oversaw website redesign projects, improving navigation and aesthetic appeal, which in turn boosted brand perception.
- Boosted organic search rankings with meticulously planned and implemented SEO strategies.
- Tailored marketing messages to different audience segments, improving relevance and engagement.
- Guided digital marketing team through mentoring and professional development opportunities, elevating team capabilities.
- Improved customer loyalty by developing engaging loyalty programs and personalized marketing initiatives.
- Developed and executed online marketing campaigns, significantly enhancing customer engagement.
- Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Devised content strategy to effectively engage target audiences.
Website Developer
JUST KAY AGRO FOODS
Lagos, Lagos
08.2022 - Current
- Optimized website performance with regular evaluations and adjustments to page load times, image optimization, and code efficiency.
- Completed domain name registrations and maintained website and web hosting account.
- Configured templates for easily customize.
- Enhanced website functionality by implementing responsive design and user-friendly navigation elements.
- Contributed to project management efforts by maintaining organized documentation, meeting deadlines, and providing regular updates on progress made.
- Developed graphic and image assets for both content and digital marketing efforts.
- Assisted in the creation of high-performing landing pages that helped convert web visitors into leads and customers for clients'' businesses.
- Oversaw domain registration and hosting services for clients'' websites, ensuring reliable uptime and performance standards were met consistently.
Business Manager
07.2019 - 10.2023
- Oversaw all business operations, including production, sales, marketing, and accounting
- Developed and executed business strategies that support growth objectives
- Established policies to promote a strong company culture aligned with the organization's vision
Chief Operations Officer / Sales and Marketing Consultant
01.2015 - 10.2023
- Designed and implemented comprehensive business strategies to drive performance and growth
- Managed daily operations, collaborating with executives across departments (IT, Marketing, Sales, Finance)
- Analyzed performance metrics and generated reports for executive decision-making
- Assisted in fundraising efforts and participated in expansion activities
Senior Account Executive
PAN-ATLANTIC UNIVERSITY (PAU)
05.2010 - 05.2014
- Resolved discrepancies in monthly bank accounts under tight deadlines
- Collaborated with auditors during audit processes, ensuring compliance and accuracy
- Enhanced accounts receivable reporting and reconciliation procedures
Investment Banker
SKYVIEW CAPITAL NIGERIA
05.2009 - 02.2010
- Developed strategies to identify new business opportunities and markets
- Coordinated marketing and community events to enhance brand visibility
- Created contingency plans to address project challenges effectively
Intern
COMBASE NIGERIA LIMITED
08.2006 - 10.2007
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a computer software designing company with focus on sales and customer service.
- Handled customer enquiries and complaints while liaising with relevant departments to resolve customer issues.
- Supported admin in ensuring material availability while monitoring stock levels.
Education
MASTERS DIPLOMA INN DIGITAL MARKETING - Digital Marketing
DIGITAL MARKETING SKILL INSTITUTE
LAGOS NIGERIA 09.2024 - Current
ASSOCIATE CHARTERED ACCOUNTANT - Accounting
INSTITUTE OF CHARTERED ACCOUNTANTS
LAGOS NIGERIA 09.2010 - 10.2012
Bachelor of Science - Accounting
University of Nigeria
Enugu 10.2002 - 03.2007
Skills
Business Operations Management
Timeline
Managing Director
JUST KAY AGRO FOODS
11.2024 - Current
MASTERS DIPLOMA INN DIGITAL MARKETING - Digital Marketing
DIGITAL MARKETING SKILL INSTITUTE
09.2024 - Current
Website Developer
JUST KAY AGRO FOODS
08.2022 - Current
Digital Marketing Manager
JUST KAY AGRO FOODS
07.2022 - Current
Business Manager
07.2019 - 10.2023
Chief Operations Officer / Sales and Marketing Consultant
01.2015 - 10.2023
ASSOCIATE CHARTERED ACCOUNTANT - Accounting
INSTITUTE OF CHARTERED ACCOUNTANTS
09.2010 - 10.2012
Senior Account Executive
PAN-ATLANTIC UNIVERSITY (PAU)
05.2010 - 05.2014
Investment Banker
SKYVIEW CAPITAL NIGERIA
05.2009 - 02.2010
Intern
COMBASE NIGERIA LIMITED
08.2006 - 10.2007
Bachelor of Science - Accounting
University of Nigeria
10.2002 - 03.2007
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