Dolapo Oyedeji
Lagos, Nigeria,Lagos
Summary
Seasoned Business Analyst experienced in devising data-driven change and improvement strategies. Evaluates complex processes, systems and frameworks to identify business development requirements. Achieves projects within cost, quality and timescale constraints. Also a results-driven professional leveraging problem-solving skills to overhaul, improve and refine business practices. Strategic thinker with advanced analysis skills. Confidently tackles large scale challenges, prioritising greater organisational efficiency.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
Work History
Business Research analyst
Nielseniq
Lagos, Nigeria, Lagos
05.2023 - Current
- NielsenIQ EEMEA "Insights Excellence" Awardee, showcasing a proven track record of delivering valuable insights in year 2023.
- Handling 9 FMCG, beverage and tobacco clients including Unilever, Gb foods, SC Johnson, JTI, Ekaterra, Oriental Foods Industries, The LaCasera Company, Tomato Jos, Dabur, etc., spanning over 20 categories.
- Conduct client consulting, presentations, and training, with strong attention to detail and ability to notice trends and patterns.
- Analysis and interpretation of consumer and market data. Transforms data into valuable insights to guide strategy planning and drive clients’ success in both traditional and modern trade.
- Integrate retail audit data with macroeconomics and secondary data, consumer research, and supplementary datasets for competitive advantage in response to market dynamics and evolving consumer behaviour.
- Co-creation of Thought Leadership materials, which provides insight into the Nigerian FMCG landscape.
- Collaborate with sales, marketing, and other partners to understand priorities, develop ideas and roadmaps, and design tools that track performance, whilst building and maintaining brand image, RTM structures, and advising on marketing activities.
- Identify and highlight gaps and opportunities to enhance client business strategies
- NPS champion for NIQ Nigeria, fostering improved service delivery through customer feedback.
- Often play a role in client acquisition and retention through generation of leads and opportunities.
- Designed and delivered end-user training, offering technical support as necessary.
- Documented workflow charts, records and job descriptions to guide overall organisational improvements.
- Defined and maintained data-definitions, metrics and KPIs.
- Interviewed staff to obtain personal observations and insights into existing procedural strengths and weaknesses.
Business development executive
Nielseniq
Lagos, Nigeria, Lagos
03.2023 - Current
- Influenced key decision-making and established trust with stakeholders.
- Manage profitable portfolios of over 20 accounts.
- Prepare budgets with robust data analysis.
- Exceeded revenue goals by securing high-performing new accounts.
- I help manufacturers, retailers and distributors grow there business by building capabilities and deploying business plans in line with long-term strategic goals.
- Effective collaboration with both internal and external business stakeholders to ensure clients end state objective is achieved
- Tracks and evaluates performance monthly to review overall state of the business versus the defined goals with the objective of rewarding as well as identifying behaviors that could be detrimental to the RTM end state vision.
Business Analyst intern
Nielseniq
Lagos, Nigeria, Lagos
03.2022 - 02.2023
- Translated complex information into clear takeaways and recommendations using both qualitative and quantitative methods.
- Drafted procedure manuals, work definitions and standard operating procedures by job title or work area.
- Worked across multiple departments to gain valuable business insights.
- Enhanced resource utilization to better capitalize on current resources and minimize expenditure.
- Prepared Clients Monthly and quarterly deliverables reports ensuring minimal error and prompt delivery. Also participated in client data & management training.
Administrative assistant
Canwee Agro- Allied & Production Limited
Abuja, Nigeria, Abuja
10.2020 - 02.2022
- Ordered stock and supplies from trusted and cost-effective suppliers to meet office needs.
- Dealt with routine enquiries at reception or by telephone and referred more complex matters to appropriate members of staff.
- Managed physical and digital correspondence while keeping information private and secure.
- Organized tasks by level of urgency and importance to make best of use time and resources.
- Kept appropriate stock levels to match expected demand.
- Forecasted sales trends to plan team resourcing.
- Increased customer satisfaction by resolving issues.
- Stayed current on processes and procedures to offer relevant assistance.
- Developed plans and strategies to promote continuous improvement.
Education
Bachelor of Business Administration - Business Administration
Ekiti State University
Ado-Ekiti, Ekiti State 11.2016 - 08.2021
Skills
- Business intelligence analysis and solutions
- Critical Thinking
- Complex data gathering and analysis
- Sales and analytics
- Problem-solving
- Team building
- Customer-focused
- New Business Development
- Revenue development
- Time management
- Leadership
- Agile methods
- Process improvements
- Data expertise
Languages
English
Fluent
References
References available upon request.
Timeline
Business Research analyst
Nielseniq
05.2023 - Current
Business development executive
Nielseniq
03.2023 - Current
Business Analyst intern
Nielseniq
03.2022 - 02.2023
Administrative assistant
Canwee Agro- Allied & Production Limited
10.2020 - 02.2022
Bachelor of Business Administration - Business Administration
Ekiti State University
11.2016 - 08.2021
Similar Profiles
Saima KhanSaima Khan
Market research interviewer at NielsenIQMarket research interviewer at NielsenIQ
Avery BarkerAvery Barker
Client Account Manager at NielsenIQClient Account Manager at NielsenIQ
Puja ReddyPuja Reddy
Billing Associate at NielsenIQBilling Associate at NielsenIQ