Dolapo Balogun
Digital Marketing Specialist
Isolo,Lagos
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. I am looking for opportunities to help brands experience quantum growth. Enthusiastic growth specialist eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of driving growth, engagement and traction for the brand.
Overview
7
7
Certifications
8
8
years of post-secondary education
8
8
years of professional experience
Work History
Digital Marketing Specialist
GODP Consulting
Ikeja, Lagos State
01.2021 - Current
- Created a comprehensive Digital Marketing Strategy that included TOFU,MOFU AND BOFU across channels.
- Led the digital marketing team in delivery of brand and lead generation projects, resulting in increased revenue.
- I saved more than $5000 by implementing cost-saving initiatives that addressed long-standing problems.
- Led the team in resolving challenges, improved marketing team operations and provided exceptional service.
- Conducted market research, gathered information from multiple sources and presented results.
- Revamped the marketing strategy and communicated deadlines to ensure projects were completed on time.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Maintained energy and enthusiasm in fast-paced environment.
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- In-charge of Pay Per Click campaigns that generated a ROI of 2:1 in advertising spend.
- Developed and sent out email marketing newsletters that currently has up to 10,000 contact list.
- I created customer avatar/profiling of the brands target audience which helped in the creation of efficient copywriting to get more leads into the marketing funnel.
- Led the team in the creation of Search Engine Optimized blog posts that generates traffic online.
Digital Marketer
IworkNeo Solutions
Isolo, Lagos
10.2018 - 04.2021
- Created online products for ambitious working professionals looking to transition into higher roles.
- Created workbooks, PDF's, slides and course resources for the online masterclass.
- I managed marketing campaigns that increased brand awareness and drove website traffic.
- Developed email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Identified appropriate marketing channels and target customers for campaigns.
Digital Marketing Manager
DigitalBoomNg
Isolo, Lagos
03.2018 - 04.2021
- Responsible for creating a well optimized Wordpress website that converted visitors from the home page to to booking a strategy session.
- Created landing pages that increased trust in the minds of visitors and directed them to the middle of the funnel.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- I created a sequenced email marketing campaign that from the middle of the funnel to the bottom of the funnel.
- Created Pay Per Click ads that converted from the top of the funnel for Google Ads, Facebook, Instagram and Bing Ads.
- Led the team in creating copy for the brands content marketing campaigns.
- Created the marketing strategy for the brand that was implemented in the marketing campaigns.
Digital Origination Officer
Credit Direct Limited
Ikeja, Lagos
06.2018 - 08.2020
- I was part of team that generated revenue of $2,000,000 million by generating inbound customers into the marketing funnel.
- Reduced and adopted cost-saving initiatives that addressed long-standing problems with customer acquisition.
- Increased customer satisfaction by resolving product issues.
- Energized the marketing team in delivery of a seamless operation flow, resulting in reduced TAT.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Eliminated downtime and maximized revenue by providing top project quality control.
- Handled day-to-day running of digital operations, ensuring high levels of productivity and progression.
- Deployed statistical tools to analyze data for reports that determined customer-buying trends.
Education
Bachelor of Science - Mass Communication (Advertising & PR)
University of Lagos
Lagos 08.2010 - 09.2014
Certificate in Digital Marketing - Digital Marketing
Digital Marketing Skill Institute
Lagos 08.2018 - 12.2018
No Degree - Digital Marketing
Orange Academy
Lagos 03.2018 - 06.2021
Skills
Digital marketing
Certification
Google Ads - Measurement Certification
I enjoy watching soccer as it gives me the opportunity to better understand how teams win trophies.
This pastime helps me to see how each team leader tries to outsmart each other through man management, strategy, and motivation of their team. The best manger eventually wins.
It's not about who wins one match but who can win more matches - that's the team that carries the trophy at the end of the soccer season.
Random searches on the internet
I love to go to the discovery section on my Google App and read up on new trends, strategy and technology on digital marketing, sports, business and fiction.
I do this to broaden my imagination of places I would love to experience very soon.
Timeline
Google Ads - Measurement Certification
03-2021
Google Ads Display Certification
03-2021
Google Ads Search Certification
03-2021
Digital Marketing Specialist
GODP Consulting
01.2021 - Current
Digital Marketer
IworkNeo Solutions
10.2018 - 04.2021
Certificate in Digital Marketing - Digital Marketing
Digital Marketing Skill Institute
08.2018 - 12.2018
Digital Origination Officer
Credit Direct Limited
06.2018 - 08.2020
Digital Marketing Manager
DigitalBoomNg
03.2018 - 04.2021
No Degree - Digital Marketing
Orange Academy
03.2018 - 06.2021
Bachelor of Science - Mass Communication (Advertising & PR)
University of Lagos
08.2010 - 09.2014
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