Kelechi Dennis Opara

• Spearheaded routine operations and special program initiatives for regional group with month on month growth of 5.7% & achieved 152.6% of FY21 budgeted revenue and maintained same feat in FY22.
• Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve revenue results.
• Established and maintained operational standards for across North Central region of Nigeria.
• Built and deepened partnerships with industry leaders to strengthen collaborative efforts and promote mutual profitability.
• Reduced turnover by enhancing training, motivation and engagement strategies with all employees.
• Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
• Managed personnel issues and implemented corrective actions.
• Drove business development and customer acquisition initiatives to accomplished strategic objectives.
• Oversaw all administrative and recordkeeping functions.

• Spearheaded routine operations and special program initiatives for regional group with month on month growth of 5.7%.
• Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
• Established and maintained operational standards for across South East region of Nigeria.
• Built and deepened partnerships with industry leaders to strengthen collaborative efforts and promote mutual profitability.
• Reduced turnover by enhancing training, motivation and engagement strategies with all employees.
• Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
• Managed personnel issues and implemented corrective actions.
• Drove business development and customer acquisition initiatives to accomplished strategic objectives.
• Oversaw all administrative and recordkeeping functions.

• Responsible for overall planning, development and implementation of the company’s marketing strategy, advertising initiatives, communication and brand development.
• Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
• Improve profitability and grow the business portfolio by deepening awareness, customer engagement, brand management and deliver customer centric products and services.
• Responsible for market & customer research activities, competitive intelligence.
• Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures.
• Leveraging on customer insights to guide product development and management on strategic decision-making.
• Responsible for content development for traditional prints and the website.(www.fincanigeria.com)
• Responsible for Channels Delivery, Improving Customer Experience & Relationship Management.
• Responsible for developing products and programs that increased number of active customer leveraging on various marketing metrics to monitor effectiveness of the various campaigns and product performance.
• Generate and develop leads, using social media, networking, referrals, below the line sales activities and experiential marketing.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Devised SWOT analysis to create and execute business plan supporting achievement of established quotas.
• Created reports and presentations detailing business development activities.

Achievement:

Developed and launched several campaigns for FINCA's startup in Nigeria which has generated over 28,000 customers and 101% growth in revenue.

Developed policies and procedure for a seamless operations of the Marketing unit for FINCA Nigeria that bolstered productivity and reduced operational costs.

Yearly preparation of budgetary plan for marketing campaigns.

Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency •

Developed several sales plans to generate revenue and business growth.

Implemented and Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization and marketing strategies.

Implemented Customer Service Standards for FINCA's banking clients, including procedures and tools for use in the branch and other customer touch-points to deliver on positive customer experience for internal and external clients.

• Facilitated retail and brand audits and communicating  recommendations or issues surrounding audits.
• Carried out product performance & Analysis 
• Carried out product demonstration and merchandising 
• Collated shopper insights about products and services 
• Conducted market research 
• Conducted telesales and telemarketing 
• Deepened product and services awareness

Deliver excellent customer service, at all times, ensuring guests' comfort and safety. Propose and implement effective marketing strategies to upsell food and beverage.

• Handles client's request and render professional advice Interact with clients to understand their needs.
• Plan, monitor and implement client's request to their desired satisfaction Up sells and cross sells the company's products and services to clients to suit their request and budget Identify and co-ordinate training requirement for other team members.
• Conducted periodic reviews to ensure project was on track.
• Allocated work among team members and provided guidance.

Co-ordination of e-Banking Marketing activities of the region, including the Deployment and Management of off-site ATMs, Web-based Educational Portals for corporate organizations and foreign currency card services.

Established, Managed and Sustain Relationships with Prospective and Existing Customers to achieve profitability.